HomeMy WebLinkAbout10/14/2008 Council Presetnation - Economic Development
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TATION TO 11IIAYOR AND Ct~~~:~
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OCTOBER 14, ~0~8 - ~..........
MARANA'S ECONOMIC
DEVELOPMENT STRATEGY
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• Strategic Plan for the Marana
community
• As Marana grows, the need becomes
apparent for a roadmap for how the town
will engage in economic development
• Recruitment and establishment of
economic development staff and
regional/community partnerships
STEP 1: THE COMMUNITY'S
STRATEGIC PLAN
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~'• Throu h the strategic plan process, the Council has the opportunity to
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discuss policy approaches to the following:
- Revenue diversification
- Ldentification of target industries (e.g. tourism, business centers,
military support)
- Infrastructure Development Plan
•'• Develop a sustainable community that affords a quality lifestyle to every
resident and visitor
STEP 2: THE ECONOMIC
DEVELOPMENT ROADMAP
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•'• The economic development roadmap implements key objectives of
the strategic plan:
- Facilitates Council policy discussions
- Involves key community .stakeholders
- Directs resources
- Integrates zoning and general plan vision (i.e. main
street/downtown planning, Tangerine Business District)
- Community identity/branding
- Infrastructure needs
STEP 3:
RECRUITMENTIDEVELOPMENT
OF STAFF AND COMMUNITY
PARTNERSHIPS
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•'• Business outreach and involvement
•'• Business retention and expansion
•'• Recruitment of economic development staff that wilt compliment
strategic focus (timing of effort with economic recovery)
•'• Identify community partnerships to enhance economic
development efforts
ELEMENTS OF THE ROADMAP
• Defining "economic development" for Marana
• Economic. base study and survey of the principal economic activities of Marana
• Analysis of major economic trends in Marana and Southern Arizona
• Identification of major infrastructure corridors and underserved areas (current
and future)
• Identification of major growth corridors (tied to infrastructure. corridor
identification)
• Compression of other plans and statistics (transportation master plan, general
plan, demographics, etc.) into simplified data layers
• Integration into the larger comprehensive strategic planning process currently
being completed by Mayor and Council
• Identification of key players in economic development and assignation of
responsibilities (e.g. Marana Chamber of Commerce, business community,
utilities, etc.)
• Identification of specific industries that Marana should target for business
recruitment
PARTICIPATION & FUNDING
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• Broad-based participation and
involvement from many stakeholder
groups (citizens, businesses, elected
officials, utilities, regional partners,
town staff, citizen commissions, etc.)
•:• Principal funding from Town of
Marana (approved in FY 08-09
adopted budget). Currently seeking
additional funding from four utility
partners who will also participate
extensively in the process.
CURRENT STATUS AND TIMELINE
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• Project kick-off expected in early 2009 following completion of comprehensive
strategic planning process currently underway
• Staff are working to secure additional funding
• Staff currently working on structure of steering committee; likely to have several
co-chairs from varied industries (Council to appoint)
• Initial steps will be selection of consultant, selection of steering committee
members, development of complete scope of work, and organization of .public
forums and meeting dates
• Steering committee will likely be 10-12 members, with opportunities for other
public involvement through outreach efforts and focus groups
ECONOMIC DEVELOPMENT RECAP
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• Town has budgeted for economic development administrator position; holding off
on hiring until completion of .strategic planning efforts
• Staff are researching funding options for a permanent, fully-staffed economic
development department
• New department would play critical role in attracting, retaining and expanding
businesses, as well as marketing and branding efforts
• Currently, Marana is severely handicapped by lagging infrastructure, few existing.
facilities, and few "shovel-ready" properties
• Strategic plan will be important in providing new department a "roadmap" to
meeting many of Marana's economic development challenges
CONCURANCE OF DIRECTION
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••• Timing
• Community Involvement
• Staffing
• Qverall Planning Process