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HomeMy WebLinkAbout08/16-17/2003 Council Retreat MinutesTOWN OF MARANA, ARIZONA AGENDA - STAFF AND COUNCIL DEVELOPMENT SESSION Prescott Resort and Conference Center Granite Mountain Room and Prescott/Chino Room* 1500 Highway 69, Prescott, Arizona August 16, 2003 - 7:00 a.m. to 8:30 p.m. August 17, 2003 - 8:00 to 11:30 a.m. Mayor Vice Mayor Council Member Council Member Council Member Council Member Council Member Town Manager I. CALL TO ORDER Bobby Sutton, Jr. Herb Kai Jim Blake Patti Comerford Tim Escobedo Ed Honea Carol McGorray Mike Reuwsaat II. GENERAL ORDER OF BUSINESS 7:00 a.m. to 5:00 p.m., Saturday August 16 Prescott Resort Conference Center • Council will be participating in a joint session with staff to discuss the development and organization of a strategic plan and vision for the Town. *6:30 to 8:30 p.m. Saturday August 16 Murphy's Restaurant 201 N Cortez Prescott Arizona • Dinner 7:00 a.m. to Noon, Sunday, August 17 Prescott Resort Conference Center • Council Planning Session and Discussion III. ADJOURNMENT Bobby Sutton, Jr., Mayor Posted by August 15, 2003 by 7:00 o'clock a.m., at the Marana Town Hall, Marana Police Department, Marana Development Services Center. _❑ FI Staff and Council Development Session in Prescott on August 16 and 17, 2003. Note to file: Although this meeting was properly noticed, there were no formal minutes taken of this development session. The session was designed as a brainstorming session to develop a strategic plan. Bob Lewis from AGTS (Arizona Government Training Service) in Phoenix facilitated the August 16th session. Town Manager Mike Reuwsaat led the discussion on Sunday, August 17th by recapping the Saturday session and noting that Bob Lewis would be providing him with his analysis of the session and suggesting strategies for moving forward. A copy of that summary report is attached. I/ Town of Marana Retreat Town of Marana Retreat August, 2003 Session Process Agenda: Welcome/Introductions ■ Headline activity ■ Mission: Core Purpose ■ Core Values • Vision ■ SWOT ■ Next Steps 8/20/2003 2 Town of Marana Retreat August, 2003 N �� a0 k 04 ilk -W O N T H E W E B Within the next 2-5 years if the Town of Marana was on the front page of the "The New York Times " What would you want the headline to say? Headline Activity ■ "Town of Marana—Best in the West to live—work and play." • "President Visits Marana, awarded best little town in America." • "Marana voted nation's most livable community." ■ "The new Shangri-la of the Southwest—Marana." • "Marana leads America in smart growth—fast growing Arizona town bucks sprawl." 9 Town of Marana Retreat August, 2003 Mission: Core Purpose — "Who We Are" Core Purpose What is the core purpose of the Town of Marana? Group A Provide services: cost effective • meets timetable ■ guide growth to benefit diverse citizens ■ maintain high quality of life Grou B To ensure and continually improve the provisions of quality of life to the citizens and businesses of Marana. Group C To provide the highest quality municipal services to create a thriving vital community by being proactive to improve quality of life by focusing on whaYs important. Group D To provide quality municipal services to residents and businesses that will foster a safe, stable and attractive community, Grou2 E Marana s purpose is to create a quality of life where a sense f security and stability provides opportunities for future generations to call Marana home, 8/20/2003 4 Core Values — "Who We Are" Core Values What are the core values of the Town of Marana? Nominal Group Process List (#) indicates number of votes Supportive Civility Ethical Goal -oriented Helpful Kindness Credible (2) Camaraderie (1) Responsive (4) Pride Family Standard setters Innovative (1) Ownership Unity of purpose Commitment (1) Vision (6) Enjoyment Concern Confidence Professional (5) Responsible (1) Leadership (5) Stability Knowledge Respect(1) Progressive thinking (6) Quality Courtesy Reliability Accessible Added planning Trust Humor (1) --- Teamwork (2) - - - - Dedicated (3) - Town of Marana Retreat August, 2003 Sound judgment (2) Ready to learn Service minded Industrious Fiscally sound (8) Willing to teach Flexible (1) Safety (1) Consistent Individuality Tolerance "All about people" Make things better Listening and understanding Opportunity to be heard Passionate (1) Health of organization Communication Problem solver Honesty Integrity (8) Competent (3) Customer Service (11) Willingness to excel Compassionate (2) Equality (2) - -- --- fair _. 8/20/2003 5 Town of Marana Retreat August, 2003 Core Values — "Who We Are" Core Values What are the core values of the Town of Marana? Top 7 Core Values (Multi -Vote) ■ Customer Service (11) r Integrity (8) ■ Fiscally sound (8) ■ Progressive thinking (6) ■ Vision (Visionary) (6) ■ Professional (5) ■ Leadership (5) 8t' Core Value (Multi -Vote) ■ Responsive (4) a Town of Marana Retreat August, 2003 Vision - "What do we want to do?" Group visions drawings sent in separate e-mail. 8/20/2003 7 Town of Marana Retreat August, 2003 SWOT Analysis — "What is our environment?" SWOT - Group 1 8/20/2003 8 Strengths Weaknesses ■ Water ■ Transportation and Infrastructure • Training (positive attitude toward) ■ Competition for budget money ■ Tools to do the job ■ Negative image • ' Humor ■ Limited qualified personnel pool ■ Embracing & implementing progressive ■ Geographical separation technology • Technology breaks ■ Available office space ■ Financial resources ■ Stable council • Good leadership ■ Knowledgeable, skilled experienced people Opportunities Threats • Twin Peaks Overpass ■ Northwest Explorer ■ Airport is a catalyst of economic ■ Interest rates development ■ Dependency of Pima County ■ Enhance utilization of railroad • Dissolution of Mt. Moghime infrastructure • Discovery of hidden covey of pygmy owe ■ Develop a more informational website M • Death of Tortolita ■ Reduction of funding from other ■ Libraries and community college government entities (ADOT, FAA) ■ Town Hall complex/Town Center • Railway accidents (Hazmat) • Good relationship with contractors and developers 8/20/2003 8 Town of Marana Retreat August, 2003 SWOT Analysis — "What is our environment?" SWOT - Group 2 SWOT - Group 3 Strengths Weaknesses • Diverse geographic landscape • Infrastructure • Vision • Employee retention ■ Community involvement • Perceived credibility ■ Opportunity • Multiple locations ■ Airport • Lack of long-range financial planning ■ Technology ■ Salary & benefits packages • Accessibility • Public relations ■ Customer Service ■ Communication (Top/Down) ■ Fiscal stability • Other municipalities ■ Personnel ■ Water issues Opportunities ■ Threats ■ I-10 Corridor • Land use conflicts • Plan/obtain resources for future growth ■ Water allocation ■ Fostering of intergovernmental relations ■ Rapid growth rate ■ Santa Cruz river corridor ■ State economy ■ Airport economic development ■ Fiscal uncertainty • Purchase state land ■ Property tax • Federal environmental regulations ■ Increased public demands for service SWOT - Group 3 8/20/2003 9 Strengths Weaknesses ■ Commitment ■ Communication *** • Organization structure ■ Communication ■ Financial stability ■ Communication ■ Expertise • Employee retention • Strong leadership • Customer Service ■ Growing community support ■ Follow-up / Follow-thru ■ Jealousy Opportunities Threats • Location, location, location • Other municipalities ■ Airport transportation, corridor ■ Water issues development, economic ■ SDCP • Tourism • Federal, State and County funds ■ Land availability ■ Environmental species • Recreation opportunities ■ Press inaccuracies .Water resources - liousin for all 8/20/2003 9 Town of Marana Retreat August, 2003 SWOT Analysis - "What is our environment?" SWOT - Group 4 10 Strengths Weaknesses ■ Competent and experienced staff ■ Lack of redundancy in staff ■ Great fiscal position ■ Communication—lack of direct, too much • Progressive and innovative attitude indirect ■ Teamwork good between Democrats on ■ Not able to see the big picture common goals • Attracting and retaining qualified staff • Physically disparate --work culture fragmentation ■ Staff not understanding political ramifications • Keeping resources proportionate to responsibilities as we grow • Technological glitches Opportunities Threats • Diversity ■ Decision of over -lapping governmental • Cooperative infrastructure development bodies ■ On a unique transportation corridor • The dump ■ Location --gateway to urban area and CAP ■ Competition for all types of resources canal ■ Ideology of community will change with ■ Maintain good networking through services growth and professional organizations ■ Overall economic downturn • Capitalize on beneficial geographic location • Bad land use proposals • Land availability—economic development ■ Growth stretching services potential ■ Nonpartisan council 10 Town of Marana Retreat August, 2003 SWOT Analysis —"What is our environment?" SWOT - Group 5 16 Professional and knowledgeable staff Supportive council Cooperative teamwork efforts Unified vision and core values Appropriate and necessary resources for all Innovative risk taking Outstanding and dedicated employees Professional accountability Quality -driven Small town focus Customer service reputation Opportunities Increase female/male ratio—prison? Infrastructure Tourism Development (resorts, bird watching, Heritage Park, Dud ranch, saguaro national site) Public relations and marketing town Partnering with other agencies Gridlock in Tucson In and Out Burger Steal outstanding employees and facilities Open spaces recreational activities Development of retirees services corps Grant opportunities and outside funding sources Regional transit Airport—industrial and economic development Plan growth Weaknesses ■ Lack of thorough, adequate and complete communication • Lack of attaways (recognition) • Catch up mode on CIP; infrastructure as a whole to support growth and job base ■ Scattered work sites ■ Succession planning and training • Organizational -wide customer service standard ■ Lack of base line data an core services ■ Under staffing ■ Threats ■ Endangered species • Benefits insurance costs • Birds an bones • Liability and property insurance costs ■ Rapid growth ■ Waste water capacity ■ State budget crisis • Long-range planning • Job base ■ Political instability • Tucson water ■ Transportation funding ■ Northwest Explorer • Flood control 8/20/2003 11