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HomeMy WebLinkAbout05/13/2011 Joint Study Session Minutes W !L4 MARANA/ORO VALLEY JOINT STUDY SESSION MINUTES Hilton El Conquistador Hotel Coronado Ballroom 10000 N. Oracle Road, Oro Valley, AZ 85735 May 13, 2011, at or after 12:30 PM Ed Honea, Mayor Satish Hiremath, Mayor Herb Kai, Vice Mayor Mary Snider, Vice Mayor Russell Clanagan, Council Member William Garner, Council Member Patti Comerford, Council Member Barry Gillaspie, Council Member Carol McGorray, Council Member Joe Hornat, Council Member Jon Post, Council Member Steve Solomon, Council Member Roxanne Ziegler, Council Member Lou Waters, Council Member STUDY SESSION CALL TO ORDER AND ROLL CALL Mayor Hiremath called the meeting to order at 12:30 p.m. All Marana Council Members were present except for Council Member Comerford, who was excused. There was a quorum present. Mayor Hiremath noted that the joint meetings with Oro Valley and Marana are not rhetoric, that there are many areas where the two towns can work together and complement one another. Mayor Honea stated that he had received many calls about the joint meetings, and he believes that there is mutual respect between the towns and that the amenities each have to offer as well as the common amenities make Oro Valley and Marana a desirable destination for travelers. DISCUSSION /DIRECTION /POSSIBLE ACTION D 1 a: Presentation: Relating to Economic Development; results of the Tourism Resource Assessment by Arizona State University (Josh Wright/Amanda Jacobs) Josh Wright introduced the Arizona State University students who were present. He then introduced Dr. Tim Tyrell, ASU Professor of Tourism and leader of the project. Dr. Tyrell stated that this is the second project of this type that he has worked on. Initially, the group started with first impressions and looked at the unique assets and characteristics within the region and how they complement each other. He also thanked Josh and Amanda for their work. He noted that the work of the students was different from what a consulting firm might provide because they approached the project as millennials. Some of the Millennial qualities are that they are in the 18 -29 age group whose focus is technology use, music and pop culture, and being more liberal /tolerant politically. Dr. Tyrell noted that understanding strengths and weaknesses is the framework for the 1 May 13, 2011 Council Meeting Minutes project in order to build a competitive destination. The capstone is community governance. Forty -two students participated in the project and were divided into six districts. For Marana, they use the Economic Roadmap. For Oro Valley, they used the Canada del Oro Wash as their dividing line. The districts were (1) Tangerine Corridor; (2) Marana Downtown heritage (Marana airport); (3) Marana/Twin Peaks; (4) South Oro Valley; (5) North Oro Valley — north of the Canada del Oro Wash; and (6) the unincorporated Pima County islands. During discussion and the question and answer period, questions were raised regarding technology, identifying strengths and weaknesses, transportation, signage and working together. One of the main challenges noted was getting tourists to the area and getting them to stay in the area's accommodations rather than having them make reservations in Tucson. While there is diversity in each area, partnerships can be created for many activities. D lb: Presentation Relating to Economic Development; next steps: Oro Valley /Marana branding/marketing/tagline; joint Oro Valley /Marana recreation brochure (Amanda Jacob /Josh Wright) Josh Wright concluded that the next steps will be collecting data for branding initiatives to build a theme or tagline. There isn't a lot of expertise on either Marana's or Oro Valley's staff, so outside resources will be needed. He then asked for feedback. Amanda Jacobs unveiled the prototype recreation brochure, noting that they intend to have 2,000 printed to begin with. Mayor Hiremath asked if each Council Member could be provided with a copy of the brochure to review without comment. Council Member Garner from Oro Valley noted that we need to have a greater tourism presence at the TIA. There was also discussion about the issue of branding in terms of zip code identity, possibly establishing an Application on Google and attracting the millennium generation. Mayor Hiremath recommended going forward with each Council and having Josh and Amanda continue to work together. D 2: Presentation: Relating to Economic Development; Imagine Greater Tucson Update (Council Member Lou Waters) Council Member Waters noted that there are two upcoming workshops on May 24 and May 25, 2011 at the Desert Diamond Casino. These workshops will develop a map to act as a vision tool for the future of the region. There was discussion about whether this is the best venue for Oro Valley and Marana given the direction the towns have been going to identify themselves separately from Tucson. D 3: Council One -on -One Partnerships (Mayors Hiremath/Honea) The Mayors suggested that in an effort to carry forward the direction of cooperation and cohesiveness being established by the tourism project, and because of the tie of proximate 2 May 13, 2011 Council Meeting Minutes location within the County, each town could benefit by having a Marana Council Member liaison with an Oro Valley Council Member. There was general assent for this, and Mayor Hiremath read from a list of suggested partners: Mayors Hiremath and Honea, Vice Mayors Kai and Snider, Council Members Comerford and Hornat, Council Members McGorray and Waters, Council Members Post and Solomon, Council Member Ziegler and Garner, and Council Member Bowen and Gillaspie. Mayor Hiremath thanked the staff of the El Conquistador for the great job they did in putting this lunch meeting together. Council Member Roxanne Ziegler raised the issue of redistricting as a possible future agenda item. ADJOURNMENT Mayor Hiremath adjourned the meeting at 1:55 p.m. CERTIFICATION I hereby certify that the foregoing are the true and correct minutes of the joint study session of the Marana Town Council and the Oro Valley Town Council held on May 13, 2011. I further certify that a quorum was present. celyn ronson, Town Clerk ` �OF� nn', �' W ='� RPO F ''Z imp �SF.AL�$ iig i9'(,�e�� �I11111►�� 3 May 13, 2011 Council Meeting Minutes