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HomeMy WebLinkAbout10/20/2006 Joint Council & Planning Study Session Packet JOINT COUNCIL/PLANNING COMMISSION STUDY SESSION NOTICE AND AGENDA CONFERENCE CENTER 11555 W. Civic Center Drive, Marana, Arizona 85653 October 20, 2006, at or after 3:00 p.m. Town Council Plannin2: Commission Ed Honea, Mayor Herb Kai, Vice Mayor Russell Clanagan, Chair Jon Post, Vice Chair Council Members Bob Allen Jim Blake Patti Comerford Tim Escobedo Carol McGorray Commissioners Thomas Hestwood Jack Noble Billy Schisler Dave Wostenberg ACTION MAY BE TAKEN BY THE COUNCIL ON ANY ITEM LISTED ON THIS AGENDA. Revisions to the agenda can occur up to 24 hours prior to the meeting. Revised agenda items appear in italics. As a courtesy to others, please turn off or put in silent mode all pagers and cell phones. Welcome to this Marana Council meeting. Regular Council meetings are usually held the first and third Tuesday of each month at 7:00 p.m. at the Marana Town Hall, although the date or time may change, or Special Meetings may be called at other times and/or places. Contact Town Hall or watch for posted agendas for other meetings. This agenda may be revised up to 24 hours prior to the meeting. In such a case a new agenda will be posted in place of this agenda. If you are interested in speaking to the Council during Call to the Public, Public Hearings, or other agenda items, you must fill out a speaker card (located in the lobby outside the Council Chambers) and deliver it to the Town Clerk prior to the convening of the meeting. All persons attending the Council meeting, whether speaking to the Council or not, are expected to observe the Council Rules, as well as the rules of politeness, propriety, decorum and good conduct. Any person interfering with the meeting in any way, or acting rudely or loudly will be removed from the meeting and will not be allowed to return. To better serve the citizens of Marana and others attending our meetings, the Council Chambers are wheelchair and handicapped accessible. Any person who, by reason of any disability, is in need of special services as a result of their disability, such as assistive listening devices, agenda materials printed in Braille or large print, a signer for the hearing impaired, etc., will be accommodated. Such special services are available upon prior request to the Town Clerk at least 10 working days prior to the Council meeting. Copies of the agenda are available the day of the meeting in the lobby outside the Council Chambers or online at www.marana.com. by linking to the Town Clerk page under Agendas, Minutes and Ordinances. For questions about the Council meetings, special services or procedures, please contact the Town Clerk, at 382-1999, Monday through Friday from 8:00 a.m. to 5:00 p.m. Posted no later than October 19, 2006, 3:00.p.m., at the Marana Municipal Complex, the Marana Operations Center and at www.marana.com under Town Clerk, Agendas, Minutes and Ordinances. JOINT COUNCIL/PLANNING COMMISSION STUDY SESSION NOTICE AND AGENDA CONFERENCE CENTER 11555 W. Civic Center Drive, Marana, Arizona 85653 October 20, 2006, at or after 3:00 p.m. JOINT STUDY SESSION A. CALL TO ORDER B. ITEMS FOR DISCUSSION AND POSSIBLE DIRECTION 1. Current Workload (Mike Reuwsaat) I. Planning Activity (Project Map) II. Entitled Property/Working Entitlements (Map) III. Community Facility Districts 1. Sanders Grove 11. Saguaro Springs 111. Villages at Tortolita IV. Vanderbilt Farms v. Dove Mountain (on-going) VI. Gladden Farms I (on-going) V11. Gladden Farms II (future) V111. Barrios de Marana (potential) IX. Riverbend (potential) IV. Entitlements: Specific Plans, Development Agreements and Rezonings i. Specific Plans/Development Agreements 1. Cascada 2. Villages at Tortolita 3. Marana Spectrum 4. Riverbend (Cardon Property) 5. Barrios de Marana 6. Foothills Specific Plan 7. Westcor 8. Vanderbilt Farms Update 9. Gladden Farms II Revisions 10. De Anza 11. Regency Plaza ii. Development Review Activity 1. Ritz Carlton Resort/Golf Course/Residential Community 2. Saguaro Ranch Resort 3. Saguaro Ranch Equestrian Center JOINT COUNCIL/PLANNING COMMISSION STUDY SESSION NOTICE AND AGENDA CONFERENCE CENTER 11555 W. Civic Center Drive, Marana, Arizona 85653 October 20, 2006, at or after 3:00 p.m. V. Capital Improvement Projects - Substantial Projects 1. Cortaro Road Project 11. Twin Peaks Interchange 111. Silverbell Road Widening IV. Thornydale Road Widening v. Camino de Manana Extension VI. Ina Road Design Concept Report V11. Tangerine Farms Loop Road Project V111. Barnett Linear Park Channel IX. Wheeler Abbett Jr. Library x. Continental Ranch District Park Bank Protection Xl. Continental Ranch District Park Development X11. Tortolita Interchange X111. Tangerine Interchange XIV. Marana Interchange xv. Heritage Park Development XVI. Cotton Gin Museum XV11. PGA Parking Improvements/TI Improvements XV111. I-IO/Community Clean Up Program XIX. Honea Heights Sewer VI. Administrative Workload 1. Citizen Response Tracking System 11. Development Services Restructure and Process Improvements 111. Accenture PGA Golf Tournament IV. Administrative Policies v. Retirement Options VI. Land Use Code Update V11. Citizen Advisory Commissions V11I. 2008 Pima Bond Program IX. Community Survey x. Habitat Conservation PlanlTortolita Fan Overlay DistrictIProposition 207 Xl. Administrative Systems Software Integration X11. Annual Report 2006 X111. Economic Development Profile XIV. Secure Water Sources and Water Availability xv. Southeast Area Transportation Impact Fee JOINT COUNCIL/PLANNING COMMISSION STUDY SESSION NOTICE AND AGENDA CONFERENCE CENTER 11555 W. Civic Center Drive, Marana, Arizona 85653 October 20, 2006, at or after 3:00 p.m. XVI. Tucson Regional Economic Opportunity XVll. Tangerine Farm ID Implementation XV11l. Marana Heritage Park Master Plan/Development XIX. Bureau of Reclamation Park Master Plan/Development xx. Employee Performance Management System XXI. Marana 101 - New Employee Orientation XXll. Human Resources Policy Update XX11l. Contract Tower at Airport XXIV. Land Acquisition at Airport xxv. Airport Overlay Zone XXVI. Airport Water and Sewer Development XXVll. Airport Terminal XXVllI. Employee Assisted Housing XXIX. Mobile Data Terminal Evaluation - Police xxx. Law Enforcement Impact Fee XXXI. General Services Impact Fee XXXll. Transit Plan XXX11l. State Land Issues XXXIV. Northwest Area Routes and Streets Plan xxxv. General Plan Update XXXVI. Town Center Plan XXXVll. Stormwater Management Plan XXXV11l. Honea Heights Affordable Housing Project XXXIX. Tortolita Trails Development 2. Update on 2005 Retreat (Gilbert Davidson) I. Water (Brad DeSpain) II. Affordable Housing (T . Van Hook) III. Economic Development (Jim DeGrood) IV. Branding (Gilbert Davidson) 3. Future Direction (Mike Reuwsaat) I. Quarterly Study Sessions/Updates II. Focus on "What's on Our Plate" III. New Entitlements/Annexations IV. Prioritization and Stafrmg Decisions JOINT COUNCIL/PLANNING COMMISSION STUDY SESSION NOTICE AND AGENDA CONFERENCE CENTER 11555 W. Civic Center Drive, Marana, Arizona 85653 October 20, 2006, at or after 3:00 p.m. v. Community Survey - implement community survey to possibly include gauging public perception in the following areas: . Annexation . Growth . Priorities of Public Services · Residential Density . Water and Water Conservation · Customer Service Satisfaction Level . Marana Addressing C. ADJOURNMENT Following adjournment, Council and Commission will meet at the Lazy K Bar/Ranch, located at 8401 N. Scenic Drive, Tucson, AZ 85743, for dinner. ." 0 III "'C ." ;l] !!. ~ ~ "ll Il' N Ii) 0 3 0 t '" "'C " > 5. 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(I) m g. fie: ~ Dl en 11>1> 0) ::::s-. 5":'" m::::S ~~ ;: ~ CD .. ~. ;0 ~ o l N AVRA RD ::e ;u c: c )> UI ;= .... ;u c ::e m i: i5 :r: ;u c ::e ~-fi ~ ~ ;u )> c .... m ;u c ::e N SAND~RIO RD ~ CI m m ;u c ::e i: )> CI m m ;u c ::e :r: )> ;u c -< ;u Ii C O~Cl.~ lio ::e ~ ~ ~ ~ 'l'b ::e m .... .... ~ ;u C . ::e :r: )> ;u C Z ;u C ::e i! z " ~ '" UI ;u C ::e ~ ~ ~ .... .... m -< ;u C . N LA CHOLLABL ::e ~ .Lo~~ z N LINDBERGH DR ::e z )> N LA CANADA DR ~ z <- )> C ;u ::e i: o o ;u m ;u C . TOWN OF MARANA OCTOBER 20, 2006 EXECUTIVE SUMMARY FROM: C. Brad DeSpain Utilities Department SUBJECT: Renewable Water Resource Alternatives and Progress To Date Council Focus Area The Town and Utilities Department shall obtain the necessary water for maintaining the Town's designation of assured water supply and minimizing the cost of purchase and dependence on the Central Arizona Groundwater Replenishment district. Objective To acquire, treat and deliver the highest quality of water with outstanding customer service at the most reasonable cost for this and future generations of Marana water users. Goals 1. Search out the available sources and costs of any renewable water supply. a). Effluent b). Central Arizona Project excess and reallocation water. c). Appropriable sub-surface water. d). Lease of 100 year supply (tribal cap allocations). e). Purchase Colorado River on river water rights. f). Water farms g). Conservation strategies and practices to reduce usage and waste h). Develop a Drought Management plan i). Other Challene:es 1). Negotiations with Pima County and the City of Tucson for effluent and development of a Waste Water plant. 2). Reallocation process ofthe Arizona Department of Water Resources for excess Central Arizona Project allocations of sub-contractors with their agreement to transfer to the Town of Marana 3). Pima County and Tucson water agreeing on non-metropolitan plants and the ownership of effluent from those plants. 4). Costs, Financing and holding costs. 5). The Changing dynamics, competition on a regional bases and water availability. Executive SummaI)' " water.doc Timeline The Town of Marana shall continue to match water resources with the community development as growth occurs to build out. The solution(s) should be accomplished as soon as possible, while there is less competition and prices or somewhat stable today. Continued more aggressive negotiations should proceed immediately. Next Step(s) The Town of Marana must take the necessary steps to achieve its destiny by controlling and managing its limited water resource. Securing a dedicated source of wastewater will provide the Town flexibility as it determines a best course of action for maintaining an overall water supply to its customers. Additional coordination with the Planning and Public Works Departments will allow the Town to properly develop a long-term water sustainability plan. In combination with this effort, the Water Department will be working with Customers to educate them on conservation techniques and water drought management plans. TOWN OF MARANA OCTOBER 20, 2006 EXECUTIVE SUMMARY FROM: T. VanHook, Community Development Director SUBJECT: Affordable Housing Update Council Focus Area The development and implementation of a comprehensive housing affordability strategy to ensure safe affordable housing for Marana residents and to support future economic growth. Obiective The objective of this focus area was to identify and implement strategies for providing affordable housing options and supports for Marana residents and the workforce. The following functional tasks were outlined by the participants of the 2005 Retreat. 1. Create Affordable Living through Reduction of Long-Term Costs 2. Expand Housing Programs and Support 3. Develop PublicIPrivate Partnerships in Delivery of Affordable Housing 4. Assist Private Housing Initiatives 5. Integrate Affordable Housing into New Developments 6. Allow for Higher Density Development Alternatives Goals The Community Development Department is working to address the housing needs of Marana residents and Town's current and future workforce. Challen2es Across the nation real estate prices for both single- and multi-family housing have increased dramatically over the last two years. Over the past year, Arizona led the nation with 32.81 % increase in home prices from the 1 st quarter of 2005 to the 1 st quarter of 2006. Marana housing price increases fell just below the State's average with the median home price jumping from $214,128 in 2004 to $269,316 in 2005 a 25.7% increase. Over the past five years Marana's median new home price has risen 48% and the median resale price of a single-family residence has gone from $138,684 in 2000 to $299,614 a 110% increase. At the same time, employee wages have not kept pace with the increasing housing costs and rising mortgage interest rates have created barriers to home ownership. The picture in the housing rental market is no brighter. Rental housing in the Town of Marana is limited and Arizona Department of Housing estimates the cost of a two- Mfordable Housing Executive Summary 1O-2006.doc bedroom apartment out of reach for most families. In Pima County the wage needed to afford a two bedroom rental unit paying no more than 30% ofthe gross family income for housing is $14.35 per hour and the median hourly wage paid is only $9.72 requiring an individual to work nearly 60 hours per week to afford the average apartment. In Marana, rapidly escalating land prices and development costs have not only driven up housing prices, they have also restricted the Town's ability to acquire residential property at a reasonable rate. This has limited the number of properties acquisitioned for affordable housing projects and forced staff to rethink the use of existing parcels to maximize the number of units developed. Tirneline 1. Employer Assisted Housing Program with Town Employees, October 2006. 2. Establish a working relationship with AZ Department of Housing, October 2006. 3. Initiate Affordable Housing Citizens Advisory Commission, December 2006. 4. Develop a comprehensive multi-year CDBG funding strategy to present to Pima County, January 2007. 5. Complete Honea Heights Neighborhood Plan and seek funding and partners, January - July 2007. 6. Habitat for Humanity Build, Mid 2007. Next Step(s) In an effort to address Marana's affordable housing crisis, Community Development is working to form partnerships with community- and faith-based programs to help broaden program activities, assist more Marana residents, and maximize outcomes by leveraging resources. To further these efforts and kick-start Marana's affordable housing planning process, the Town, Old Pueblo Community Foundation, Habitat for Humanity-Tucson, and neighborhood representatives are working with the Drachman Institute to develop a comprehensive neighborhood revitalization plan for the Honea Heights Colonia. Staff are hoping to present a conceptual site plan for the Honea Heights project in November and ask Mayor and Council to consider a Habitat for Humanity Community Build on a residential lot owned by the Town. This project will aim to energize community partners and begin addressing the needs of Marana residents and the workforce. Lack of adequate funding for housing rehabilitation for aging housing stock and blighted properties has been identified as a major barrier in this low-income neighborhood. To address neighbors concerns, Community Development's first major collaborative effort will be in the Owner-Occupied Housing Rehabilitation Program where the Town is working directly with the Old Pueblo and the Community Home Repair Project of Arizona to identify families with homes in need of rehabilitation. Using joint resources, the program is addressing life-safety, code, and qualityoflife issues. Marana is leveraging allocated dollars and staff support with Old Pueblos' Arizona Department of Housing funding, and CHRP A's volunteer contractors to meet the needs ofthese families. By working cooperatively, the Town and Old Pueblo are decreasing duplication of effort and increasing the positive impact the rehabilitation program has on this and other community neighborhood revitalization efforts. TOWN OF MARAN A OCTOBER 20, 2006 EXECUTIVE SUMMARY FROM: James R. DeGrood, Assistant Town Manager SUBJECT: Economic Development Update Council Focus Area The implementation of a comprehensive economic development strategy to ensure that sustainable growth will occur in the Town of Mar ana. Objective The objective of this focus area was to identify recommendations for future economic development tasks which were deemed by the participants of the 2005 Retreat to be of importance to the Town's future economic prosperity. These recommendations were then ranked in order of importance by the participants. The recommendations from the retreat were: 1. Airport Development 2. Special Events 3. Quality of Life / Identity 4. Transportation and Infrastructure 5. Planning 6. Diversity of Employment 7. Tools and Incentives Goals Goals identified at the time of the Retreat included . Airport actions relating to the Masterplan update, Noise Study, Terminal and Sewer design . Business Assistance Program for businesses affected by road projects . Proposal for an Economic Development Director position with the 2007 budget. Subsequent to the Retreat, the Town became a Trustee in the Tucson Regional Economic Opportunities (TREO) economic development organization. TREO developed a goal to put together an economic blueprint for the region, which they have commenced working on. Other short term goals have also evolved since the date of the Retreat, in part because of the recently announced Accenture Match Play Tournament to be held in Marana. These new Executive Summary Economic development update. doc goals include the development of branding materials in advance ofthe Tournament, beatification projects so that Marana conveys the best image it can for this world class event, and the development of marketing materials, including airport marketing materials and an economic profile for the Town. ChaUen2es Challenges experienced during the past year have included resistance to the Airport planning and land acquisition efforts by the State Land Department, as well as a lack of accurate, contemporary demographic information for use in the Town's economic profile. Timeline 1. Economic Profile completion by November, 2006 2. Airport marketing materials for Accenture Tournament, December, 2006 3. Completion ofTREO Economic Blueprint, February, 2007 4. Launch of Marana Locator, October, 2006 Next Step(s) The most important next step for economic development is the formation of the Business and Economic Development Commission. This new commission will be charged with giving guidance to the economic development efforts of the Town, and will have as an initial effort the preparation of a local implementation strategy for the TREO Economic Blueprint. TREO is now seeking input for the Economic Blueprint. Attached please find information on the plan effort, as well as the web site address for the community survey questionnaire. You are encouraged to participate in this survey. . R~:O ~'CONO~H.~~ LUbPRINj/ , . II 1. Collect & analyze existing studies, plans, reports, surveys, etc. 2. Gather and analyze input from the community 3. Develop plan analytics - best practices, data, etc (Pricewaterhouse coopers) . II 1. Develop preliminary findings 2. Test & refine findings with Steering Committee, Work Groups, etc. 3. Develop preliminary recommendations 4. Test & refine recommendations with Steering Committee, Work Groups, Community Stakeholders, etc. 5. Develop and test final plan recommendations II 1. Identify partners for major initiatives 2. Develop mission, vision & goals with partners 3. Develop metrics 4. Define funding requirements and sources 5. Begin implementation process 6. Issue "Report Cards" and report progress to community L~8EI"ltf~!f 1 . TIMELINE "Sept 14'" TRIO InltIIIl Media Launch >>Aug 23 .. 24 Steering Committee.. LeadershIp Interviews >>Aug 1st TREO projec:t Initiated: Data CoIIec:tion .. AmlIysIs leglns August September October November December January February >>B1ueprint Completed >>Implementatlon Phase IIegIns >>SWOT AmI.,.ls Survey >>......>>>>>> >>..>>>>.... One_ Intarvlews ..>>>>>>..>> >>.......... >>Group meetings >>Group meetings >>Group meetings >>GnIup meetings ..>> ..>>>> >>>>>>.. Community PntHIltations>>...................... ...... Community Survey...... TRI;:O "CONO.,""; BLUf,PRINT . Work Groups Economic Inclusion Financing Growth Innovation & Clusters Business Sites & Infrastructure Human Capital I Workforce Regional Marketing & Image Medical Services Entrepreneurship Development Business Oimate Organizational Structure . KMK Consulting Company InterViews Surveys Focus Groups One-on-Ones Organizations I Assoc. Special Interest Groups Cox Community Survey TREO Perception Study SWOT Analysis Survey Bilingual Community Survey 2 . . . T. R[O .[....~C...O..N. 'Q~.J~C.,'1\......... BLUEPRINy , Possible Strategic Priorities for the Tucson Regional Economic Blueprint 13 "Buckets" or Key Elements of the Plan I. Developing Quality Businesses and Jobs: Business and Job Development Efforts · Existing business retention and expansion. . New business recruitment · Entrepreneurial developmentlNew enterprise formation. · Industry cluster/Target industry development. · HispaniclNative American business development. · Economic diversification/Changing industry mix. · Technology/Innovation-based economic development. · International business development and promotion. II. Building Competitive Advantage: Regional Economic Competitiveness Efforts · Human capitallW orkforce development.] · Working together/Regional collaboration/Public-private partnerships. · Educational advancement (K-12 and higher education). · Young talent retention and recruitment/Reducing "brain drain." · Aligning higher education resources to support innovation-based development. · Regional marketing/lmage-building/Branding. · Economic inclusion of minorities. · Global positioning of the region. · Tucson/Mexico economic linkages. · Tucson/Phoenix economic linkages. · Regional business climate improvement: Local government regulations/policies. · State business climate improvement: State of Arizona regulations/policies. · Local and state business incentives. · Real estateIBusiness sites and buildings. · Transportation infrastructure (highways, airports, rail). . Sewer and water service infrastructure. · Advanced telecommunications/High-speed Internet access. · Quality of life improvement: Housing, retail shopping, education, arts/culture, & recreation. III. Making Things Happen: Organization, Leadership, Funding Efforts · Organizational form and strategy. · Leadership styles and strategies. · Investment strategies/Funding levels and priorities . . . TR [0 I.": C ()N () j\-11 C BI.lUI~PRINT Community Survey Tucson Regional Economic Opportunities (TREO) has initiated the development of an "Economic Blueprint," an economic development vision and strategy for the future. When the plan is completed early in 2007, we will have a comprehensive performance-based strategy to effectively position the Tucson region to capitalize on its best economic development opportunities over the coming decades. Our success with the Economic Blueprint requires input from local citizens. There are three ways for you to participate in this survey. 1. Respond in the space below and fax this information to "Survey Reply," at TREO (520) 243-1910. 2. Visit the TREO web site and provide your input there. www.treoaz.orq 3. Write your responses in the space provided and drop the post card in the mail or drop it off at the TREO offices, 120 N. Stone Ave., Suite 200, Tucson,AZ 85701 Survey Questions: 1. In your opinion, "what issues matter most" for our economy to grow and provide quality jobs for residents? 2. List what you believe are the "biggest obstacles" facing successful economic development and job creation in our community. 3. Identify what you and your family value most about Tucson. Provide any additional thoughts or comments you would like to share: TOWN OF MARANA OCTOBER 20, 2006 EXECUTIVE SUMMARY FROM: Gilbert Davidson, Deputy Town Manager SUBJECT: Image/Branding Council Focus Area The development and implementation of a recognizable Town image and branding effort by its citizens and visitors. Objective The primary objective is to improve the image of the Town through physical improvements, name/symbol recognition, and message consistency. The recommendations from the retreat included: 1. Corridor Beautification 2. Commercial Design Standards 3. Consistency and use of Town images/logos/symbols 4. Interchange Improvements 5. Education and Enforcement of Land Use Code Goals 1. 1-10 Clean-up and Beautification a. Operations and Maintenance has dedicated two inmate crews to remove debris and litter, mow, and trim along the 1-10 frontage road. The Town applied for and received an ADOT permit to work within ADOT right-of-way. The clean-up effort is focused from Orange Grove to the Pinal County Line (Marana Town Limits). In addition to inmate crews, the town will be contracting with Grounds Keeper Landscaping to help improve clean-up consistency. 2. Commercial Design Standards a. The Planning Department under Council direction initiated a project to develop a set of commercial design standards. The standards will ensure that all commercial development within the Town meet a set of design criteria for an overall aesthetic improvement. The Planning Commission held a public hearing in July 2006 concerning the standards. The next step is for Council review and approval. 3. Images/Logos/Symbols a. Town staff has completed a comprehensive review of all existing sources of Town letterhead, communication pieces, and methods. A set of guidelines Executive Summary - Image-Sranding.doc was established so that all forms of communication from the Town had consistency and met the imagery expectation set by the Council. The Staff committee also determined appropriate uses of the Town logo and other Town related symbols. The goal is to create a consistent message that is recognized and understood by the public. b. A Town video is being developed that will showcase the dynamic Marana community including economic development, public infrastructure, community well-being, and Town successes. c. To recognize outstanding Town commitment and for those that leave a positive mark upon the community, a Branding Iron award has been developed. The registered brand of the Town is another symbol that promotes and helps to better identify this community. d. A new and improved Town website has been launched that provides for better communications with visitors to the Town's website. This interactive and technologically advanced site promotes the Town's positive image and allows for greater interaction with Marana residents and visitors. 4. Interchange Improvements a. Tangerine Interchange was identified as a critical location within the Town for a landscaping beautification project prior to the PGA Tour in February 2007. Town staff coordinated with Arizona Department of Transportation (ADOT) and a local landscaping design firm to develop a landscaping improvement plan for each side of the interchange (all four ramp locations). The improvements will be completed prior to the PGA Tour in February. Council individually reviewed design concepts and recommended a desert landscaping pallet with decorative rock. Private sector donations have been committed and additional sources will be sought. b. The Tortolita Interchange, once constructed, will become the gateway into Marana and Pima County. Town staff is working closely with Marielle- Morrison (Interchange design engineer). This interchange will feature enhanced bridge atheistic improvements, including landscaping, bridge color treatment, and metal/concrete form work. c. ADOT is working with the Town as additional interchange projects within Marana are identified and existing interchanges are re-constructed. This partnership will entail a collaborative design effort to create a consistent theme throughout Marana as motorists travel along the 11 0 stretch. Theme elements will include landscaping design, bridge color treatment, and metal/concrete form work. S. Education and Enforcement of Land Use Code a. Staff is actively working with existing neighborhoods to educate residents concerning land use code violations. This educational informative phase will be followed by enforcement in cases were offenders refuse to address the code violation(s). Challeng:es 1. Time and Competing Demands - One of the greatest challenges to completip.g the work program for the Image/ Branding initiative has been the limited amount of time and competing demands to organize and develop all the various sub- components ofthe initiative. Town staff took on the additional responsibility to develop and realize many of the initiative sub-components. 2. Financial Resources - Due to the multiple demands placed upon the Town, limited financial resources are available to dedicate to some of the image/branding components. One area that could utilize additional funds includes the Town clean-up efforts. Timeline 1. I-I 0 Clean-up and Beautification - On-going 2. Commercial Design Standards- December, 2006 3. Images/Logos/Symbols - December, 2006 4. Interchange Improvements - On-going, Tangerine improvements to be completed by January, 2007 5. Education and Enforcement of Land Use Code - On-going Next Step( s) The Town will be implementing additional image/branding elements such as new Website features that include permit and issue tracking capabilities. The standardization of letterhead and use of logos/symbols will become policy. This will bring a level of consistency to all Town publications and official correspondence. The collaborative effort to partner with ADOT and the private sector to improve Marana's interchanges will be an on-going effort.