HomeMy WebLinkAbout10/20/2006 Joint Council & Planning Study Session Packet
JOINT COUNCIL/PLANNING COMMISSION STUDY
SESSION NOTICE AND AGENDA
CONFERENCE CENTER
11555 W. Civic Center Drive, Marana, Arizona 85653
October 20, 2006, at or after 3:00 p.m.
Town Council
Plannin2: Commission
Ed Honea, Mayor
Herb Kai, Vice Mayor
Russell Clanagan, Chair
Jon Post, Vice Chair
Council Members
Bob Allen
Jim Blake
Patti Comerford
Tim Escobedo
Carol McGorray
Commissioners
Thomas Hestwood
Jack Noble
Billy Schisler
Dave Wostenberg
ACTION MAY BE TAKEN BY THE COUNCIL ON ANY ITEM LISTED ON THIS AGENDA. Revisions to the
agenda can occur up to 24 hours prior to the meeting. Revised agenda items appear in italics.
As a courtesy to others, please turn off or put in silent mode all pagers and cell phones.
Welcome to this Marana Council meeting. Regular Council meetings are usually held the first and third
Tuesday of each month at 7:00 p.m. at the Marana Town Hall, although the date or time may change, or
Special Meetings may be called at other times and/or places. Contact Town Hall or watch for posted
agendas for other meetings. This agenda may be revised up to 24 hours prior to the meeting. In such a
case a new agenda will be posted in place of this agenda.
If you are interested in speaking to the Council during Call to the Public, Public Hearings, or other agenda
items, you must fill out a speaker card (located in the lobby outside the Council Chambers) and deliver it
to the Town Clerk prior to the convening of the meeting.
All persons attending the Council meeting, whether speaking to the Council or not, are expected to
observe the Council Rules, as well as the rules of politeness, propriety, decorum and good conduct. Any
person interfering with the meeting in any way, or acting rudely or loudly will be removed from the
meeting and will not be allowed to return.
To better serve the citizens of Marana and others attending our meetings, the Council Chambers are
wheelchair and handicapped accessible. Any person who, by reason of any disability, is in need of
special services as a result of their disability, such as assistive listening devices, agenda materials printed
in Braille or large print, a signer for the hearing impaired, etc., will be accommodated. Such special
services are available upon prior request to the Town Clerk at least 10 working days prior to the Council
meeting.
Copies of the agenda are available the day of the meeting in the lobby outside the Council Chambers or
online at www.marana.com. by linking to the Town Clerk page under Agendas, Minutes and Ordinances.
For questions about the Council meetings, special services or procedures, please contact the Town Clerk,
at 382-1999, Monday through Friday from 8:00 a.m. to 5:00 p.m.
Posted no later than October 19, 2006, 3:00.p.m., at the Marana Municipal Complex, the Marana
Operations Center and at www.marana.com under Town Clerk, Agendas, Minutes and Ordinances.
JOINT COUNCIL/PLANNING COMMISSION STUDY
SESSION NOTICE AND AGENDA
CONFERENCE CENTER
11555 W. Civic Center Drive, Marana, Arizona 85653
October 20, 2006, at or after 3:00 p.m.
JOINT STUDY SESSION
A. CALL TO ORDER
B. ITEMS FOR DISCUSSION AND POSSIBLE DIRECTION
1. Current Workload (Mike Reuwsaat)
I. Planning Activity (Project Map)
II. Entitled Property/Working Entitlements (Map)
III. Community Facility Districts
1. Sanders Grove
11. Saguaro Springs
111. Villages at Tortolita
IV. Vanderbilt Farms
v. Dove Mountain (on-going)
VI. Gladden Farms I (on-going)
V11. Gladden Farms II (future)
V111. Barrios de Marana (potential)
IX. Riverbend (potential)
IV. Entitlements: Specific Plans, Development Agreements and Rezonings
i. Specific Plans/Development Agreements
1. Cascada
2. Villages at Tortolita
3. Marana Spectrum
4. Riverbend (Cardon Property)
5. Barrios de Marana
6. Foothills Specific Plan
7. Westcor
8. Vanderbilt Farms Update
9. Gladden Farms II Revisions
10. De Anza
11. Regency Plaza
ii. Development Review Activity
1. Ritz Carlton Resort/Golf Course/Residential Community
2. Saguaro Ranch Resort
3. Saguaro Ranch Equestrian Center
JOINT COUNCIL/PLANNING COMMISSION STUDY
SESSION NOTICE AND AGENDA
CONFERENCE CENTER
11555 W. Civic Center Drive, Marana, Arizona 85653
October 20, 2006, at or after 3:00 p.m.
V. Capital Improvement Projects - Substantial Projects
1. Cortaro Road Project
11. Twin Peaks Interchange
111. Silverbell Road Widening
IV. Thornydale Road Widening
v. Camino de Manana Extension
VI. Ina Road Design Concept Report
V11. Tangerine Farms Loop Road Project
V111. Barnett Linear Park Channel
IX. Wheeler Abbett Jr. Library
x. Continental Ranch District Park Bank Protection
Xl. Continental Ranch District Park Development
X11. Tortolita Interchange
X111. Tangerine Interchange
XIV. Marana Interchange
xv. Heritage Park Development
XVI. Cotton Gin Museum
XV11. PGA Parking Improvements/TI Improvements
XV111. I-IO/Community Clean Up Program
XIX. Honea Heights Sewer
VI. Administrative Workload
1. Citizen Response Tracking System
11. Development Services Restructure and Process Improvements
111. Accenture PGA Golf Tournament
IV. Administrative Policies
v. Retirement Options
VI. Land Use Code Update
V11. Citizen Advisory Commissions
V11I. 2008 Pima Bond Program
IX. Community Survey
x. Habitat Conservation PlanlTortolita Fan Overlay DistrictIProposition 207
Xl. Administrative Systems Software Integration
X11. Annual Report 2006
X111. Economic Development Profile
XIV. Secure Water Sources and Water Availability
xv. Southeast Area Transportation Impact Fee
JOINT COUNCIL/PLANNING COMMISSION STUDY
SESSION NOTICE AND AGENDA
CONFERENCE CENTER
11555 W. Civic Center Drive, Marana, Arizona 85653
October 20, 2006, at or after 3:00 p.m.
XVI. Tucson Regional Economic Opportunity
XVll. Tangerine Farm ID Implementation
XV11l. Marana Heritage Park Master Plan/Development
XIX. Bureau of Reclamation Park Master Plan/Development
xx. Employee Performance Management System
XXI. Marana 101 - New Employee Orientation
XXll. Human Resources Policy Update
XX11l. Contract Tower at Airport
XXIV. Land Acquisition at Airport
xxv. Airport Overlay Zone
XXVI. Airport Water and Sewer Development
XXVll. Airport Terminal
XXVllI. Employee Assisted Housing
XXIX. Mobile Data Terminal Evaluation - Police
xxx. Law Enforcement Impact Fee
XXXI. General Services Impact Fee
XXXll. Transit Plan
XXX11l. State Land Issues
XXXIV. Northwest Area Routes and Streets Plan
xxxv. General Plan Update
XXXVI. Town Center Plan
XXXVll. Stormwater Management Plan
XXXV11l. Honea Heights Affordable Housing Project
XXXIX. Tortolita Trails Development
2. Update on 2005 Retreat (Gilbert Davidson)
I. Water (Brad DeSpain)
II. Affordable Housing (T . Van Hook)
III. Economic Development (Jim DeGrood)
IV. Branding (Gilbert Davidson)
3. Future Direction (Mike Reuwsaat)
I. Quarterly Study Sessions/Updates
II. Focus on "What's on Our Plate"
III. New Entitlements/Annexations
IV. Prioritization and Stafrmg Decisions
JOINT COUNCIL/PLANNING COMMISSION STUDY
SESSION NOTICE AND AGENDA
CONFERENCE CENTER
11555 W. Civic Center Drive, Marana, Arizona 85653
October 20, 2006, at or after 3:00 p.m.
v. Community Survey - implement community survey to possibly include gauging
public perception in the following areas:
. Annexation
. Growth
. Priorities of Public Services
· Residential Density
. Water and Water Conservation
· Customer Service Satisfaction Level
. Marana Addressing
C. ADJOURNMENT
Following adjournment, Council and Commission will meet at the Lazy K Bar/Ranch,
located at 8401 N. Scenic Drive, Tucson, AZ 85743, for dinner.
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TOWN OF MARANA
OCTOBER 20, 2006
EXECUTIVE SUMMARY
FROM: C. Brad DeSpain Utilities Department
SUBJECT: Renewable Water Resource Alternatives and Progress To Date
Council Focus Area
The Town and Utilities Department shall obtain the necessary water for maintaining the Town's
designation of assured water supply and minimizing the cost of purchase and dependence on the
Central Arizona Groundwater Replenishment district.
Objective
To acquire, treat and deliver the highest quality of water with outstanding customer
service at the most reasonable cost for this and future generations of Marana water users.
Goals
1. Search out the available sources and costs of any renewable water supply.
a). Effluent
b). Central Arizona Project excess and reallocation water.
c). Appropriable sub-surface water.
d). Lease of 100 year supply (tribal cap allocations).
e). Purchase Colorado River on river water rights.
f). Water farms
g). Conservation strategies and practices to reduce usage and waste
h). Develop a Drought Management plan
i). Other
Challene:es
1). Negotiations with Pima County and the City of Tucson for effluent and
development of a Waste Water plant.
2). Reallocation process ofthe Arizona Department of Water Resources for excess
Central Arizona Project allocations of sub-contractors with their agreement to
transfer to the Town of Marana
3). Pima County and Tucson water agreeing on non-metropolitan plants and the
ownership of effluent from those plants.
4). Costs, Financing and holding costs.
5). The Changing dynamics, competition on a regional bases and water availability.
Executive SummaI)' " water.doc
Timeline
The Town of Marana shall continue to match water resources with the community
development as growth occurs to build out.
The solution(s) should be accomplished as soon as possible, while there is less
competition and prices or somewhat stable today.
Continued more aggressive negotiations should proceed immediately.
Next Step(s)
The Town of Marana must take the necessary steps to achieve its destiny by controlling
and managing its limited water resource. Securing a dedicated source of wastewater will provide
the Town flexibility as it determines a best course of action for maintaining an overall water
supply to its customers.
Additional coordination with the Planning and Public Works Departments will allow the
Town to properly develop a long-term water sustainability plan. In combination with this effort,
the Water Department will be working with Customers to educate them on conservation
techniques and water drought management plans.
TOWN OF MARANA
OCTOBER 20, 2006
EXECUTIVE SUMMARY
FROM: T. VanHook, Community Development Director
SUBJECT: Affordable Housing Update
Council Focus Area
The development and implementation of a comprehensive housing affordability strategy
to ensure safe affordable housing for Marana residents and to support future economic
growth.
Obiective
The objective of this focus area was to identify and implement strategies for providing
affordable housing options and supports for Marana residents and the workforce. The
following functional tasks were outlined by the participants of the 2005 Retreat.
1. Create Affordable Living through Reduction of Long-Term Costs
2. Expand Housing Programs and Support
3. Develop PublicIPrivate Partnerships in Delivery of Affordable Housing
4. Assist Private Housing Initiatives
5. Integrate Affordable Housing into New Developments
6. Allow for Higher Density Development Alternatives
Goals
The Community Development Department is working to address the housing needs of
Marana residents and Town's current and future workforce.
Challen2es
Across the nation real estate prices for both single- and multi-family housing have
increased dramatically over the last two years. Over the past year, Arizona led the nation
with 32.81 % increase in home prices from the 1 st quarter of 2005 to the 1 st quarter of
2006. Marana housing price increases fell just below the State's average with the median
home price jumping from $214,128 in 2004 to $269,316 in 2005 a 25.7% increase. Over
the past five years Marana's median new home price has risen 48% and the median resale
price of a single-family residence has gone from $138,684 in 2000 to $299,614 a 110%
increase. At the same time, employee wages have not kept pace with the increasing
housing costs and rising mortgage interest rates have created barriers to home ownership.
The picture in the housing rental market is no brighter. Rental housing in the Town of
Marana is limited and Arizona Department of Housing estimates the cost of a two-
Mfordable Housing Executive Summary 1O-2006.doc
bedroom apartment out of reach for most families. In Pima County the wage needed to
afford a two bedroom rental unit paying no more than 30% ofthe gross family income for
housing is $14.35 per hour and the median hourly wage paid is only $9.72 requiring an
individual to work nearly 60 hours per week to afford the average apartment.
In Marana, rapidly escalating land prices and development costs have not only driven up
housing prices, they have also restricted the Town's ability to acquire residential property
at a reasonable rate. This has limited the number of properties acquisitioned for
affordable housing projects and forced staff to rethink the use of existing parcels to
maximize the number of units developed.
Tirneline
1. Employer Assisted Housing Program with Town Employees, October 2006.
2. Establish a working relationship with AZ Department of Housing, October 2006.
3. Initiate Affordable Housing Citizens Advisory Commission, December 2006.
4. Develop a comprehensive multi-year CDBG funding strategy to present to Pima
County, January 2007.
5. Complete Honea Heights Neighborhood Plan and seek funding and partners,
January - July 2007.
6. Habitat for Humanity Build, Mid 2007.
Next Step(s)
In an effort to address Marana's affordable housing crisis, Community Development is
working to form partnerships with community- and faith-based programs to help broaden
program activities, assist more Marana residents, and maximize outcomes by leveraging
resources. To further these efforts and kick-start Marana's affordable housing planning
process, the Town, Old Pueblo Community Foundation, Habitat for Humanity-Tucson,
and neighborhood representatives are working with the Drachman Institute to develop a
comprehensive neighborhood revitalization plan for the Honea Heights Colonia. Staff
are hoping to present a conceptual site plan for the Honea Heights project in November
and ask Mayor and Council to consider a Habitat for Humanity Community Build on a
residential lot owned by the Town. This project will aim to energize community partners
and begin addressing the needs of Marana residents and the workforce.
Lack of adequate funding for housing rehabilitation for aging housing stock and blighted
properties has been identified as a major barrier in this low-income neighborhood. To
address neighbors concerns, Community Development's first major collaborative effort
will be in the Owner-Occupied Housing Rehabilitation Program where the Town is
working directly with the Old Pueblo and the Community Home Repair Project of
Arizona to identify families with homes in need of rehabilitation. Using joint resources,
the program is addressing life-safety, code, and qualityoflife issues. Marana is
leveraging allocated dollars and staff support with Old Pueblos' Arizona Department of
Housing funding, and CHRP A's volunteer contractors to meet the needs ofthese
families. By working cooperatively, the Town and Old Pueblo are decreasing duplication
of effort and increasing the positive impact the rehabilitation program has on this and
other community neighborhood revitalization efforts.
TOWN OF MARAN A
OCTOBER 20, 2006
EXECUTIVE SUMMARY
FROM: James R. DeGrood, Assistant Town Manager
SUBJECT: Economic Development Update
Council Focus Area
The implementation of a comprehensive economic development strategy to ensure that
sustainable growth will occur in the Town of Mar ana.
Objective
The objective of this focus area was to identify recommendations for future economic
development tasks which were deemed by the participants of the 2005 Retreat to be of
importance to the Town's future economic prosperity. These recommendations were then
ranked in order of importance by the participants.
The recommendations from the retreat were:
1. Airport Development
2. Special Events
3. Quality of Life / Identity
4. Transportation and Infrastructure
5. Planning
6. Diversity of Employment
7. Tools and Incentives
Goals
Goals identified at the time of the Retreat included
. Airport actions relating to the Masterplan update, Noise Study, Terminal and
Sewer design
. Business Assistance Program for businesses affected by road projects
. Proposal for an Economic Development Director position with the 2007 budget.
Subsequent to the Retreat, the Town became a Trustee in the Tucson Regional Economic
Opportunities (TREO) economic development organization. TREO developed a goal to put
together an economic blueprint for the region, which they have commenced working on.
Other short term goals have also evolved since the date of the Retreat, in part because of
the recently announced Accenture Match Play Tournament to be held in Marana. These new
Executive Summary Economic development update. doc
goals include the development of branding materials in advance ofthe Tournament, beatification
projects so that Marana conveys the best image it can for this world class event, and the
development of marketing materials, including airport marketing materials and an economic
profile for the Town.
ChaUen2es
Challenges experienced during the past year have included resistance to the Airport
planning and land acquisition efforts by the State Land Department, as well as a lack of accurate,
contemporary demographic information for use in the Town's economic profile.
Timeline
1. Economic Profile completion by November, 2006
2. Airport marketing materials for Accenture Tournament, December, 2006
3. Completion ofTREO Economic Blueprint, February, 2007
4. Launch of Marana Locator, October, 2006
Next Step(s)
The most important next step for economic development is the formation of the Business
and Economic Development Commission. This new commission will be charged with giving
guidance to the economic development efforts of the Town, and will have as an initial effort the
preparation of a local implementation strategy for the TREO Economic Blueprint.
TREO is now seeking input for the Economic Blueprint. Attached please find
information on the plan effort, as well as the web site address for the community survey
questionnaire. You are encouraged to participate in this survey.
.
R~:O ~'CONO~H.~~
LUbPRINj/ ,
.
II
1. Collect & analyze
existing studies,
plans, reports,
surveys, etc.
2. Gather and analyze
input from the
community
3. Develop plan analytics
- best practices, data,
etc (Pricewaterhouse
coopers)
.
II
1. Develop preliminary
findings
2. Test & refine findings with
Steering Committee, Work
Groups, etc.
3. Develop preliminary
recommendations
4. Test & refine
recommendations with
Steering Committee, Work
Groups, Community
Stakeholders, etc.
5. Develop and test final
plan recommendations
II
1. Identify partners for major
initiatives
2. Develop mission, vision &
goals with partners
3. Develop metrics
4. Define funding
requirements and sources
5. Begin implementation
process
6. Issue "Report Cards" and
report progress to
community
L~8EI"ltf~!f
1
.
TIMELINE
"Sept 14'" TRIO InltIIIl Media Launch
>>Aug 23 .. 24 Steering Committee.. LeadershIp Interviews
>>Aug 1st TREO projec:t Initiated: Data CoIIec:tion .. AmlIysIs leglns
August September October November December January February
>>B1ueprint
Completed
>>Implementatlon
Phase IIegIns
>>SWOT AmI.,.ls Survey
>>......>>>>>> >>..>>>>.... One_ Intarvlews ..>>>>>>..>> >>..........
>>Group meetings >>Group meetings >>Group meetings >>GnIup meetings
..>> ..>>>> >>>>>>.. Community PntHIltations>>......................
...... Community Survey......
TRI;:O "CONO.,"";
BLUf,PRINT
.
Work Groups
Economic Inclusion
Financing Growth
Innovation & Clusters
Business Sites & Infrastructure
Human Capital I Workforce
Regional Marketing & Image
Medical Services
Entrepreneurship Development
Business Oimate
Organizational Structure
.
KMK Consulting Company
InterViews
Surveys
Focus Groups
One-on-Ones
Organizations I Assoc.
Special Interest Groups
Cox Community Survey
TREO Perception Study
SWOT Analysis Survey
Bilingual Community Survey
2
.
.
.
T. R[O .[....~C...O..N. 'Q~.J~C.,'1\.........
BLUEPRINy ,
Possible Strategic Priorities for the Tucson Regional Economic Blueprint
13 "Buckets" or Key Elements of the Plan
I. Developing Quality Businesses and Jobs: Business and Job Development Efforts
· Existing business retention and expansion.
. New business recruitment
· Entrepreneurial developmentlNew enterprise formation.
· Industry cluster/Target industry development.
· HispaniclNative American business development.
· Economic diversification/Changing industry mix.
· Technology/Innovation-based economic development.
· International business development and promotion.
II. Building Competitive Advantage: Regional Economic Competitiveness Efforts
· Human capitallW orkforce development.]
· Working together/Regional collaboration/Public-private partnerships.
· Educational advancement (K-12 and higher education).
· Young talent retention and recruitment/Reducing "brain drain."
· Aligning higher education resources to support innovation-based development.
· Regional marketing/lmage-building/Branding.
· Economic inclusion of minorities.
· Global positioning of the region.
· Tucson/Mexico economic linkages.
· Tucson/Phoenix economic linkages.
· Regional business climate improvement: Local government regulations/policies.
· State business climate improvement: State of Arizona regulations/policies.
· Local and state business incentives.
· Real estateIBusiness sites and buildings.
· Transportation infrastructure (highways, airports, rail).
. Sewer and water service infrastructure.
· Advanced telecommunications/High-speed Internet access.
· Quality of life improvement: Housing, retail shopping, education, arts/culture, &
recreation.
III. Making Things Happen: Organization, Leadership, Funding Efforts
· Organizational form and strategy.
· Leadership styles and strategies.
· Investment strategies/Funding levels and priorities
.
.
.
TR [0 I.": C ()N () j\-11 C
BI.lUI~PRINT
Community Survey
Tucson Regional Economic Opportunities (TREO) has initiated the development
of an "Economic Blueprint," an economic development vision and strategy for the
future. When the plan is completed early in 2007, we will have a comprehensive
performance-based strategy to effectively position the Tucson region to capitalize
on its best economic development opportunities over the coming decades.
Our success with the Economic Blueprint requires input from local citizens. There
are three ways for you to participate in this survey.
1. Respond in the space below and fax this information to "Survey Reply,"
at TREO (520) 243-1910.
2. Visit the TREO web site and provide your input there. www.treoaz.orq
3. Write your responses in the space provided and drop the post card in
the mail or drop it off at the TREO offices, 120 N. Stone Ave., Suite
200, Tucson,AZ 85701
Survey Questions:
1. In your opinion, "what issues matter most" for our economy to
grow and provide quality jobs for residents?
2. List what you believe are the "biggest obstacles" facing
successful economic development and job creation in our
community.
3. Identify what you and your family value most about Tucson.
Provide any additional thoughts or comments you would like to
share:
TOWN OF MARANA
OCTOBER 20, 2006
EXECUTIVE SUMMARY
FROM: Gilbert Davidson, Deputy Town Manager
SUBJECT: Image/Branding
Council Focus Area
The development and implementation of a recognizable Town image and branding effort by its
citizens and visitors.
Objective
The primary objective is to improve the image of the Town through physical
improvements, name/symbol recognition, and message consistency.
The recommendations from the retreat included:
1. Corridor Beautification
2. Commercial Design Standards
3. Consistency and use of Town images/logos/symbols
4. Interchange Improvements
5. Education and Enforcement of Land Use Code
Goals
1. 1-10 Clean-up and Beautification
a. Operations and Maintenance has dedicated two inmate crews to remove debris
and litter, mow, and trim along the 1-10 frontage road. The Town applied for
and received an ADOT permit to work within ADOT right-of-way. The
clean-up effort is focused from Orange Grove to the Pinal County Line
(Marana Town Limits). In addition to inmate crews, the town will be
contracting with Grounds Keeper Landscaping to help improve clean-up
consistency.
2. Commercial Design Standards
a. The Planning Department under Council direction initiated a project to
develop a set of commercial design standards. The standards will ensure that
all commercial development within the Town meet a set of design criteria for
an overall aesthetic improvement. The Planning Commission held a public
hearing in July 2006 concerning the standards. The next step is for Council
review and approval.
3. Images/Logos/Symbols
a. Town staff has completed a comprehensive review of all existing sources of
Town letterhead, communication pieces, and methods. A set of guidelines
Executive Summary - Image-Sranding.doc
was established so that all forms of communication from the Town had
consistency and met the imagery expectation set by the Council. The Staff
committee also determined appropriate uses of the Town logo and other Town
related symbols. The goal is to create a consistent message that is recognized
and understood by the public.
b. A Town video is being developed that will showcase the dynamic Marana
community including economic development, public infrastructure,
community well-being, and Town successes.
c. To recognize outstanding Town commitment and for those that leave a
positive mark upon the community, a Branding Iron award has been
developed. The registered brand of the Town is another symbol that promotes
and helps to better identify this community.
d. A new and improved Town website has been launched that provides for better
communications with visitors to the Town's website. This interactive and
technologically advanced site promotes the Town's positive image and allows
for greater interaction with Marana residents and visitors.
4. Interchange Improvements
a. Tangerine Interchange was identified as a critical location within the Town for
a landscaping beautification project prior to the PGA Tour in February 2007.
Town staff coordinated with Arizona Department of Transportation (ADOT)
and a local landscaping design firm to develop a landscaping improvement
plan for each side of the interchange (all four ramp locations). The
improvements will be completed prior to the PGA Tour in February. Council
individually reviewed design concepts and recommended a desert landscaping
pallet with decorative rock. Private sector donations have been committed
and additional sources will be sought.
b. The Tortolita Interchange, once constructed, will become the gateway into
Marana and Pima County. Town staff is working closely with Marielle-
Morrison (Interchange design engineer). This interchange will feature
enhanced bridge atheistic improvements, including landscaping, bridge color
treatment, and metal/concrete form work.
c. ADOT is working with the Town as additional interchange projects within
Marana are identified and existing interchanges are re-constructed. This
partnership will entail a collaborative design effort to create a consistent
theme throughout Marana as motorists travel along the 11 0 stretch. Theme
elements will include landscaping design, bridge color treatment, and
metal/concrete form work.
S. Education and Enforcement of Land Use Code
a. Staff is actively working with existing neighborhoods to educate residents
concerning land use code violations. This educational informative phase will
be followed by enforcement in cases were offenders refuse to address the code
violation(s).
Challeng:es
1. Time and Competing Demands - One of the greatest challenges to completip.g the
work program for the Image/ Branding initiative has been the limited amount of
time and competing demands to organize and develop all the various sub-
components ofthe initiative. Town staff took on the additional responsibility to
develop and realize many of the initiative sub-components.
2. Financial Resources - Due to the multiple demands placed upon the Town,
limited financial resources are available to dedicate to some of the
image/branding components. One area that could utilize additional funds includes
the Town clean-up efforts.
Timeline
1. I-I 0 Clean-up and Beautification - On-going
2. Commercial Design Standards- December, 2006
3. Images/Logos/Symbols - December, 2006
4. Interchange Improvements - On-going, Tangerine improvements to be completed
by January, 2007
5. Education and Enforcement of Land Use Code - On-going
Next Step( s)
The Town will be implementing additional image/branding elements such as new
Website features that include permit and issue tracking capabilities.
The standardization of letterhead and use of logos/symbols will become policy. This will
bring a level of consistency to all Town publications and official correspondence.
The collaborative effort to partner with ADOT and the private sector to improve
Marana's interchanges will be an on-going effort.