HomeMy WebLinkAboutCouncil Presentation 05/20/2014 - Marana Citizens' Forum PresentationMARANA
May 20.,2014
www.marana.com
OUT ABOUT
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Forum Members
Reporting Group:
Jerry Burger Ginny Huffman
Doug Emans Jim Shaw
Participants:
- Jerry Burger
- Carolyn Dumler (MUSD)
- Doug Emans (NWFD)
- Stacy Gowler
- Linda Hampton
- Ginny Huffman
- Marcia Jakab
- Linda Lammers
- Jan McLay
- Dale Moe
- John Officer
- Agnes Seidler (Chamber)
- Jim Shaw
- Mary Underwood (CalPortland)
- Jeff Voss
Organization &Facilitation
Dale Keyes
Panel Discussion
Participants -A " -
Community partners:
MUSD,, NWFD,,
- Chamber, and
CalPortland
Facilitation
recorded by
Recorder Laine
Sklar
Organization Mi
Amanda Jones
r organized all sessions
and materials
$ 'I All meetings led by
A trained Facilitator
Meetings
'ion meeting: Introduction to the program.
and topic "Marketing, Branding, and
First meeting with a general discussion of the
topic and solicitation of data points
off and experts presented on the requested
�ints
Panel discussion to generate tangible
recommendations
What lifestyle images
would represent
Marana and would be
more inviting and less
government - authored?
Recommendations:
Showcase the following in the new branding campaign ads:
• Families
• Multiple age groups
• Multi -use paths
• Parks activities
• Quality schools
• Farming heritage
• Golf
• Local businesses
• Climate and landscape
-�
What types of
advertising methods
would attract
attention outside the
region and how can
they be incorporated
into or provide
support for an
expanded tourist
marketing program?
Recommendations:
Should use the following marketing techniques:
• Lifestyle magazines Seasonal targeted
• Travel magazines TV
• Town's webpage Videos
• Social media outlets
Use the climate and landscape to target
spec ific populations during strategic times of
the year
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What would be the best
methods to communicate the
existence and activities of the
Destination Marketing
Organization and other
tourism promotion efforts to
residents and businesses?
Recommendations:
Strong presence at Town events
I. 5
Personal visits to businesses
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Social media outreach
Based on the previous
d iscussion at the f irst meeting,
are there any additional items
you would recommend be
shared with the Destination
Marketing Organization when
developing the asset
inventory?
Bird watching
World class dining
Activities in the parks
How can Marana
better establish itself as
a distinct entity within,
but still part of, the
Tucson Reg ion?
Recommendations:
Identify the Town as the "gateway to Southern Arizona"
• Highlight accessibility Lifestyle
• Features to visit in the area
Create a slogan that embodies this specific branding effort
What else can be
done to enhance the
1-1 O/Marana exit and
to support the
Chamber of
Commerce /Visitor's
Center? How should
the Center's
resources /message be
expanded?
Recommendations:
Various support for the Chamber:
• Relocation efforts
• Visitor's Center
expansion
Update the intersection
monument as funds become
available
• New monument is great
• Future lighting
• Additional barriers
Encourage ads on the
new freeway sign
• Town events
• Chamber events
rowN of
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Thank you!
Questions?
m
www.marana.com.,