HomeMy WebLinkAboutResolution 2014-061 ICMA Video ContractMARANA RESOLUTION NO. 2014-061
RELATING TO ADMINISTRATION; APPROVING AND AUTHORIZING THE TOWN
MANAGER TO EXECUTE AN AGREEMENT BETWEEN THE TOWN OF MARANA AND
WEBSEDGE LIMITED FOR PRODUCTION OF A FILM ABOUT THE TOWN FOR THE
INTERNATIONAL CITY /COUNTY MANAGEMENT ASSOCIATION (ICMA) ANNUAL
CONFERENCE
WHEREAS the Marana Strategic Plan II Community focus area includes an initiative to cre-
ate a community identity, with a strategy to develop and identify a marketing and branding strategy;
and
WHEREAS the agreement with WebsEdge Limited will provide the Town with a five - minute
film showcasing Marana to be broadcast at the International City /County Management Association
(ICMA) Annual Conference in September 2014, and a royalty -free, indefinite license allowing the
Town to use the film in its marketing and branding strategies as the Town desires; and
WHEREAS the Mayor and Council of the Town of Marana feel it is in the best interests of
the public to enter into this agreement.
NOW, THEREFORE,. BE IT RESOLVED BY THE MAYOR AND COUNCIL OF THE
TOWN OF MARANA AS FOLLOWS:
SECTION 1. The agreement between the Town of Marana and WebsEdge Limited, attached
to and incorporated by this reference in this resolution as Exhibit A, is hereby approved and the
Town Manager is hereby authorized to execute it for and on behalf of the Town of Marana.
SECTION 2. The Town's Manager and staff are hereby directed and authorized to undertake
all other and further tasks required or beneficial to carry out the terms, obligations, and objectives of
the agreement.
PASSED AND ADOPTED by the Mayor and Council of the Town of Marana, Arizona, this
1 day of July, 2014.
ATTEST:
Mayor Ed , onea
AS TO FORM:
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Marana Resolution 2014061
Draft Confirmation Order Form
ICMAty will:
• Produce a film of up to five (5) minutes in length which will include interviews with Client spokespeople and case
study material;
• Produce a series of news programs at the Event and include the Client's film in one or more of these programs;
• Broadcast this film to attendees of the Event on television screens;
• Make copies of the program available to delegates upon request;
• Stream and host the Client's film online for 12 months after the Event;
• Screen the Client's film at the Event via a dedicated television channel in selected delegate's hotels in the area;
• Provide the Client with a link to their film for marketing purposes.
Agreement guarantees:
• Pre - production consultation on the Client's topic and schedule;
• One (1) day of filming
• Final approval of film before broadcast;
• Inclusion in any social media activities carried out by ICMA N for the conference;
• Use of any rushes / B -Roll (including unused footage) for Client's own purposes via a royalty -free, indefinite license;
• Delivery of all assets including footage from the shoot, a high quality master digital file, plus a file in a format suitable
to your marketing needs.