HomeMy WebLinkAbout08/12/2014 Study Session Minutespo w N o
9 MARANA 7
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STUDY SESSION
MINUTES
11555 W. Civic Center Drive, Marana, Arizona 85653
Council Chamber, August 12, 2014, at or after 6:00 PM
Ed I.3onea, Mayor
Jon Post, Vice Mayor
David Bowen, Council Member
Patti Comerford, Council Member
Herb Kai, Council Member
Carol McGorray, Council Member
Roxanne Ziegler, Council Member
STUDY SESSION
CALL TO ORDER AND ROLL CALL. Mayor Honea called the meeting to order at 6:01
p.m. All Council Members were present except Vice Mayor Post who was excused. There was
a quorum present.
PLEDGE OF ALLEGIANCEIINVOCATIONIMOMENT OF SILENCE. Led by Mayor
Honea,
APPROVAL OF AGENDA. Motion to the approve the agenda by Council Member Kai,
secon by Coun Member McCorray. Passed unanimously 6 -0.
CALL TO THE PUBLIC. No speaker cards were presented.
DISCUSSIONIDIRECTIONIPOSSIBLE ACTION
D1: Relating to Parks and Recreation; overview, update and discussion regarding Marana's
Tortolita Mountains Trail System.
Presented by Tom Ellis who began by stating that the construction phase is corning to an end.
The trail system plan has broad community support, funding and consistent execution over the
ten years of existence with the intent to attract businesses and opportunities for its residents.
There is over 37 miles of trail built up to the Ritz Carlton. It also provides access to Pima
County's Tortolita Mountain Park. A kiosk along the trail provides users to sign in and give
their comments. Most countries and states have been represented in this way. The Ritz Carlton
has proved to be an incredible partner by employing guides during the fall and winter months.
August 12, 2014 Study Session Minutes 1
Miraval and Canyon Ranch guests also take advantage of the trails. The town also partners with
Oro Valley's Parks & Recreation department on special events. In 2012, the system was
certified as an Arizona State Trail through the efforts of Jen Ward and other staff. This year the
Wild Burro was given the designation as an official National Recreation Trail. These bring great
recognition to the trail system. Arizona Highways magazine also featured our trails this year.
Now that the construction phase is over, maintenance begins. Over 12 miles of trails have been
constructed in the north part of the system. The 2015 budget included resources for maintenance
of the system, but this will be an ongoing expense. He thanked Council and all outdoor
enthusiasts for their support.
D2: Relating to Tourism; update and discussion regarding the creation of the Town's tourism
department. Presented by Curt Woody, who alluded to the previous presentation noting that the
trails will be a good promotion for the tourism department.
Curt's department was renamed the Department of Economic Development and Tourism to
better represent both economic development and tourism. Initially, the town has set up the
department and a destination marketing organization to help the Fitz Carlton with lead
generation previously provided by the Tucson Metropolitan Convention and Visitors Bureau.
MDI was selected to do a four -month lead generation campaign using a specific metric to follow
the leads. They came up with 1008 meeting planners for the initial leads. The issue with lead
generation is that it takes one to three years to see the results of the first campaign. The next
phase was finding the consultant to identify assets and partners and hire consultants to tell us
what this is going to look like. Davidson and Belluso was hired for this phase. Nine elements of
success were identified. First was a meeting with town staff and stakeholders to identify our
asset inventory of special events and analyzing other destination marketing organizations.
Funding and expenditures were identified for the first year. Next was developing a list of
potential partners and stakeholders for a tourism advisory board to find the best way to market
the town. Further, performing a comprehensive SWOT analysis and analysis of other DMO's
websites. Last was to develop a marketing plan to maximize our return on investment which
should be completed within the next two weeks. The position of Tourism manager has been
pasted, and we are starting to interview candidates.
Council Member Ziegler would like to see a "report card" from Mr. Woody on the companies
that have been brought to Marana. She would like this on a quarterly or bi-annual basis to let
Council know what has been done to put Marana on the map with economic development.
D3 : Relating to Utilities; presentation and discussion an current wastewater program operations.
Presented by John Kmiec.,
Mr. Kmiec noted that the town inherited 1894 customers in 2012, but the customer accounts are
at 2249 through the first six months of 2014. Issued sewer cards continued to increase. A sewer
card is an intent to serve which demonstrates that there is sewer capacity. From an operational
standpoint, we are on target with cash revenue coming in and moving forward with a positive
balance. Treatment capacity is critical — currently, we have 500K gallon capacity per day.
There was a dip in 2013, but our measuring device at the structure was starting to leak and
needed repairs which accounted for the dip. After that more flows increased. Now we average
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around 300K. gallons per day. Within the next few months, staff will begin looking at a design
for expansion of the plant. Plant improvements include solids removal on the front end. To
remove those solids, a bar screen was put in which is more efficient than the screw system that
we inherited. We have a biolac system using a biological nutrient removal process accomplished
through wave oxidation, which he explained. He continued to describe the curtain wall
installation which was a fabric that moved. By putting in a solid curtain wall, it created more
effective sludge thickening and clearer, clarified water. The current curtain walls are stainless
steel, fabricated locally by Shaw Fabrication in Marana. Next he discussed future capital
projects such as thickening the sludge even more so we have fewer hauls to Casa Grande.
Another project is the Tangerine /Downtown Sewer Interceptor Line which should be moving
forward for completion in the spring of 2016. We are finalizing negotiations with the design
contractor. one of the construction mechanisms we're looking at is that once the design is
complete, we might bid the project for construction in two parts. one part would be from
Saguaro Bloom to Tangerine/1- 10, and the other part, once it's established, from the Tangerine /l-
10 area to downtown Marana. That would save us some time by having two active construction
contracts going simultaneously to save even more time. Mr. Kmiec responded to a question
from Council Member Ziegler about whether the $300K was in the budget for the sludge
thickening. He indicated that it was.
In the next few months, we want to start the design and construction of the treatment plant
expansion. We are at about 60 -65% capacity right now and will continue to monitor that. The
goal is to add IM gallon capacity to the 500K we already have for a gallons 1.5MG total
capacity. Design and construction estimate are between $1 OM and $11 M.
The last status report is on the groundwater recharge facility. we've identified the 49 acres east
of the plant where we want to start our first aquifer groundwater recharge prof ect. The ultimate
goal for being in the wastewater business is to make sure that our water resource portfolio has
that permanent supply corning into it. So this is the process we're moving along with. The design
and construction is estimated at $1.3M and we are hoping to be done by the middle of 2016. If
the town is interested, there is the potential to add a public amenity to the facility. Council
Member Bowen commented on the sludge and asked about the cost of sludge haul and
marketability for sludge. Mr. Kmiec responded that it's $170K annually. There isn't that much
sludge generated from a small facility. But once we get to 1.5 MG per day capacity, we could
look at whether there's a market. Council Member Ziegler asked about the water reclamation
operations manager and how that position will affect the Utilities department. Mr. Kmiec
explained the role of the division water manager. Although formally retired, Harvey Gill will be
staying on for a few hours a week to help out.
D4: Relating to Police Department; discussion, consideration, and authorization to initiate a
public outreach plan to educate the community regarding the need for a new police facility and
the funding options to pay for the project.
Presented by Gilbert Davidson. Through previous Council discussions, a number of critical
needs have been brought forward to improve upon our various police facilities. He then
presented a community outreach plan to educate citizens about this issue and to then bring back a
recommendation and action items for Council consideration.
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The outreach plan has three main components — the outreach element which would lead into a
Council public hearing process and ultimately concluding with Council taking action. The
outreach component would use a standard PowerPoint that could be modified for different
groups. Part of that would be opening our facilities and providing tours to physically see what
we're talking about. This would take the next several months. If Council wants to proceed
tonight, we would begin to talk to the community August through November and come back to
Council in November /December for public hearings. He presented a list of a variety of groups to
reach out to include the Marana Chamber of Commerce and its many sub - groups. we would
provide information to the public via newspapers, websites and face -to -face meetings. Two
groups in particular to reach out to would be the Marana Citizens' Forum and the YIPS so that
they are fully immersed and educated about the issue to be able to educate others. we can add
other groups to this list. After reaching out and engaging with the community, dates for public
hearings would be scheduled. At the second meeting, if the Council feels that they have been
able to adequately inform the community about the issue, Council could take action to (1)
approve an increase to the town's sales tax which would take about three months to implement
through the Department of Revenue; (2) refer the action to a future ballot for citizen
consideration; (3) deny the measure entirely; or (4) redirect staff. Two options that were
considered but not presented were to impose a property tax, which the Council has indicated they
have no interest in pursuing, and an impact fee. however, challenge is that we can't bond
against an impact fee. we would still need money up front. It would take up to two years to fully
implement.
During the public hearings, if Council doesn't appear to have negativity toward the concept, the
Council could vote to approve an excise sales tax increase. If there was concern that the public
is not in favor of this, the Council could refer this to a future ballot and let the voters decide or
the Council deny the measure entirely. The tentative date for action could be as early as
December Z, 20 14.
One of the Mayor's concerns is talking to the retail business community which is a big part of
the town's operating budget. we could get citizens on board, but if we don't get businesses on
board, we still have an issue. I would like to work hard on the Chamber part of the plan. Mr.
Davidson concurred that a significant effort must be made to reach all business groups. There
are ways to work with different elements of the retail community so that it wouldn't drive
business away from the town.
Council Member Bowen asked for clarification on the way the public outreach will be handled
and about the various options for funding. Mr. Davidson then reviewed the PowerPoint to be
used in the community, which includes photos, data on sales tax use by other cities and towns,
and financial impact data. In response to a question by Council Member Ziegler, Mr. Davidson
confirmed that if a sales tax increase was approved, it would be linked to an end date and not
continue in perpetuity. The Council and Mr. Davidson and Mr. Montague continued a general
discussion regarding funding, capacity on debt service and the key drivers to have this project
completed.
August 12, 2014 Study Session Minutes 4
Mr. Davidson asked for further direction from Council on g oin g out to the communit with this
plan. Ma Honea commented on the number of entities that ma be proposin tax increases
includin the Count $500-$700M bond packa in 2015, around 2017 the RTA ma be
lookin at a ten- extension of $I B, in November MUSD will be askin for $125M and also
in November the Count will be askin for $25M for animal control that will affect sales tax.
That information should be part of the public outreach plan. Council Member Bowen
concurred, and noted that he is in favor of g ettin g public feedback on the police facilit but that
citizens should be aware of the g lobal aspect and not j ust our project, especiall since the other
entities are out of our control. Mr. Davidson a that staff would include a g lobal view of
what our communit is facin and the impact of other re increases. Council Member
Zie also noted that the 17% propert tax increase ( 61 cents on ever $100 assessed) which
we'll see in September should also be included in the g lobal view. Council Member Bowen
said he would like to maintain the confidence the citizens have placed in the Council with respect
to spendin and he char both Mr. Davidson and Mr. Monta with keepin them at "
level" so that the town maintains its fiscal health. He thinks this project would be a g reat thin
for our communit and would hone to g e t citizens behind it.
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EXECUTIVE SESSION
Pursuant to A.R.S. § 38-431.03, the Town Council ma vote to g o into executive session, which
will not be open to the public, to discuss certain matters.
El: Executive Session pursuant to A.R.S. § 38-431.03 (A)(3), Council ma ask for discussion or
consultation for le advice with the Town Attorne concernin an matter listed on this
a
FUTURE AGENDA ITEMS
Notwithstandin the ma discretion re the items to be placed on the a if three
or more Council members re that an item be placed on the a it must be placed on the
a for the second re Town Council meetin after the date of the re pursuant to
Marana Town Code Section 2-4-2(B).
ADJOURNMENT. Motion to ad b Council Member McGorra second b Council
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Member Zie at 7:24 p. m. Passed unanimousl 6-0.
CERTIFICATION
I hereb certif that the fore are the true and correct minutes of the Marana Town Council
meetin held on Au 12, 2014. 1 further certif that a q uorum was present.
- ' o l
ce n Bronson, Town Clerk
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Au 12, 2014 Stud Session Minutes
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