HomeMy WebLinkAboutMarana General Plan 1997
SMARA
TOWN OF MARANA
ATTN: TOWN CLERK
13251 N LON ADAMS
MARANA AZ
DOCKETr
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Town of Marana .
General Plan
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Table of Contents
~
Admowledements
Prefacellntroduction
1
Chapter I.
MaranR Vision
A. Community. Wide Goals
B. Land Use Goals
C. Economic Development Goals
D. Public Facilities and Services Goals
E. Circulation Goals
3
4
6
8
9
11
Chapter II.
Plan Elements
Land Use Element
Existing Land Use Map
Emironmental and Cultural Areas of Significance
Future Development Pattern Map
Land Use Summary Table
13
14
15
19
25
28
Economic Development Element
Economic Development Map
Economic Development Summary Table
30
37
41
Public Facilities and Services Element
Public Facilities and Services Map
Marana Roadway Improvements 1997-2001 Table
Public Facilities and Services Summary Table
42
45
47
52
Circulation Element
Circulation Map
Circulation Summary Table
54
58
62
Chapter III. General Plan Emphases
A. Growth Management
Urbanization Boundary/Crescent Concept Plan
Neighborhood Cluster Graphics
B. Rural Preservation
Crescent Concept
C. Summary General Plan Policy Direction
63
63
64
66
68
69
71
Chapter IV. Implementation Action Plan
Accomplishing General Plan Goals
Action Plan Phases
Action Plan Maintenance
73
74
78
81
Appendices
Glossary
Land Use Decision Keys
85
90
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Acknowledgments
The Town of Marana, in concert with volunteer committee members, concerned citizens, and
workshop participants, developed the Marana General Plan which will allow planned growth,
while, at the same time, maintain its rural agricultural atmosphere. The Plan process was
completed in approximately ten months, through citizen participation in several workshops,
neighborhood meetings and Town staff briefings. Following recommendation by the Planning
Commission. the Marana General Plan was adopted by the Town Council on February 4, 1997.
Mayor
Ed Honea
Vice Mayor
Sharon Price
Town Council
Tom Clark
Ora Ham
Herb Kai
Sherry Millner
Bobby Sutton, Jr.
Planning Commission
Wheeler Abbett, Chairman
Anton Krapek, Vice Chairman
Patti Comerford
Dorothy Sharnetsky
Albert 1. Taylor
David Wong
Roxanne Ziegler
Marana Town Staff
Hurvie Davis. Town Manager
Jerry Flannery, Planning Director
Joel Shapiro, Principal Planner
Cindy de Leon, Planner n
Sandra Gladden, Administrative Assistant
Dave Atler, Town Engineer
General Plan Advismy Committee (GPAC) Members
Dave Atler Roy Cuaron Dan Eyde
Jerry Flannery Ian Lawson Dan Lyons
Scott Mundell Sharon Price Joe Reilly
Mike Reuwsaat Cindy de Leon Bill Schisler
AI Taylor Bill Worthey
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Acknowledgments (continued)
Technical Advisory Committee (TAC) Members
Gary Abrams, Avra Valley Airport
Dennis Alvarez, Arizona Department of Transportation
Marv Athey, Trico Electric Cooperative
Dennis Cady, Arizona State Land Department
Larry Casoni, Transp. Director, Marana Unified School District
Don Chatfield, Planning and Zoning Director, Town ofOro Valley
Kathleen M. Chavez, Pima County Wastewater
Robert Condit, Cortaro-Marana Irrigation District
David Esposito, Environmental Quality Dir., Pima County
Stan Gladden, Gladden Farms
Beth Grindell, Senior Research Specialist, Arizona State Museum
Lorenzo Hernandez, Tucson Water Company
Libby Howell, Southwest Gas Corporation
Phil Hogue, Planning and Devt. Dir., Pinal County
Bill Kendall, Arizona Department of Agriculture
Andy Gunning, Pima County Planning
Jim Mazzocco, Pima County Planning
Barbara Macri, Senior Planner, City of Tucson
Gary Peterson, Pima County Flood Control
Glen Peterson, Pima County Wastewater
JeffPiechura, Fire Chief, Northwest Fire District
Sherry Ruther, Arizona Game and Fish Department
Suzanne Shields, Solid Waste Director, Pima County
Leo Smith, Division Manager, Pima County Flood Control
Pat Smith, Tucson Electric Company
Sharon Urban, Public Archaeologist, Arizona State Museum
Murry Vinson, Evergreen Air Center
Virginia Welford, Water Resource Spec., AZ Department of Water Resources
David Wong
Consultants
CSC/Counts. Phoenix. AZ
Richard F. Counts, Executive Vice President
Steven P. Tomita, Vice President
Dan J. Niebaum, Development Planner
Douglas F. Pike, P.E., Engineer
Michele A. Patton, Administrative Assistant
Euler Associates
Paul Euler, President
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Preface
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Tow" of MaTa"a Ge"oal Plan
Preface
PREFACE
The Town of Marana General Plan is adopted as a broad collection of guiding policy for
municipal legislative or administrative acts pertaining to existing and future development. It is
intended to supply a comprehensive framework within which land use, transportation, economic
development and public facilities and services evaluations are able to be made with consistency.
The Plan does not dictate individual decisions, however, it supplies many of the considerations
and criteria by which civic progress may be judged.
The General Plan covers a period of twenty years or more. It is expected, however, that regular
up-dating will occur at a frequency of every three to five years. Amendments may be made as
necessary to accommodate changes in circumstances, Town positions or development
technologies. An annual review process is recommended, as a function of General Plan
monitoring, to determine any needed adjustments.
If population projections are correct, Marana's greatest period of growth is just ahead. Local
leadership, citizens and businesses have taken, and will continue, positive steps for planning
preparedness. The General Plan sends a clear message that new development is welcomed _
consistent with the terms and conditions stated by the Town.
There are many reasons for the anticipation of continued building, more people and
transformation of vacant or agricultural land to new uses. Three primary factors are: location,
land resource and community character. Marana is situated with convenient access to the State's
largest metropolitan areas. There is room to grow. The Town is determined to become better, not
simply bigger, in the spirit ofuncongested, Southwestern living upon which it was founded.
Certain factors limit the ultimate growth of the Town. Some are locally-held values such as
keeping the "small town" feel of this place or preserving significant open spaces and scenic views.
Other growth constraints include water supply and quality, a strong motivation to maintain clean
air and the Town's commitment, economically, to live within its means. In short, Marana wants
its growth to be manageable.
Orderly development and retention of the unique roralliving image Marana enjoys can best be
accomplished by adopting and implementing a well-organized General Plan. This document is
arranged to flow from a statement of basic goals through the evaluation of community needs and
the means by which to meet them. The opening section, Marana Vision,. introduces citizen
aspirations for Town progress. Next, the fundamental subject matter components, Plan Elements,
are assessed. Chapter ill covers Marana's quality concerns, rural preservation and growth
management. Finally, a recommended action plan is outlined for achieving local planning
objectives.
Graphic illustrations, maps and charts appear throughout the General Plan chapters to summarize
information or to convey basic concepts. The Plan, however, is meant to be understood,
considered and put into application as a whole, relating fundamental local planning principles that
are described in the text. The General Plan Advisory Committee, in their oversight for the
document's drafting, stressed the importance of continuity. For this reason, there are numerous
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Town of Marana General Plan
Preface
cross-references to other sections in the Plan where principles are amplified in the context of
different Elements or action recommendations.
The Committee also emphasized that future development guidance should be flexible,
encouraging creative masterplanning solutions with compatibility for existing neighborhoods.
Therefore, specific land uses or facility locations are meant to be identified through more detailed,
subsequent planning studies -- consistent with the Town's general evaluation criteria.
Most important, citizen planners and technical resource people, alike, expressed strong direction
that the Marana General Plan should constitute a useful reference source for all residents,
landowners and community officials. To serve this overriding, practical purpose, Goals and
Objectives are restated frequently, Plan Elements are organized in similar formats for ease of
comparison, population/land absorption forecasts maintain consistent development timing
expectations and planning techniques expressly designed for Marana - such as neighborhood
cluster development, the urbanizing boundary, the Crescent Concept are fonnulated for further
refinement as well as for immediate observation as key local principles.
Finally, to augment the ''user friendly" intent, supporting appendices are included. A Glossary of
terms used in the General Plan is provided, complete with page references indicating each place
the word or phrase appears. Land Use Decision Keys offers interpretive advice regarding the
evaluation of proposals for different types and intensities of development. These accessory
sections are meant to augment the Plan for its practical application -- they may be added to or
modified from time to time without requiring fonnal amendment to the General Plan.
All persons interested in Town of Marana progress, marked by orderly and economical land
development, owe a debt of gratitude to the Mayor and Council, the Town Manager and his
professional staff, and, especially, to the citizens, members of the General Plan Advisory
Committee and Technical Advisory Committee, all of whom have devoted their energies toward
establishing a Marana General Plan that is uniquely tailored to the community's values.
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Chapter I
Marana Vision
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Town of Marana Gmeral Plan
Marano VIsion
CHAPTER I
Marana Vision
This introductory section to the Town of Marana General Plan states goals for civic excellence
that were articulated by local residents. A process including several public planning workshops,
continuing plan preparation oversight by a General Plan Advisory Committee composed of local
residents, input from Technical Advisory Committee members representing local agencies or
interest groups and public hearings before the Marana Town Council and Planning Commission
assures that the Plan is a citizen-driven blueprint for the community's future. These high
aspirations are founded on a rich past and a realistic appraisal of the municipality's current
conditions and needs.
Community Values
Marana accepts the idea of change. Its people look forward to improvement, new neighbors,
business expansion. However, they insist that the basic attributes that make the Town special --
friendliness, respect for the land. family activities - should be retained and strengthened. The
Town was incorporated to nurture a way of Arizona living that newcomers appreciate as much as
long-time residents.
Local citizens agree that the rural atmosphere and spaciousness that characterize Marana should
be maintained. Priority is placed on mountain vistas, recreational open space, equestrian and
hiking opportunities. Appearance issues, from signage to property upkeep, are also high on their
list of values to be supported by General Plan principles.
Planning is undertaken as a means for assuring attention to community standards. Local officials.
elected and appointed, rely on the Town Plan as an expression of public guidance in their
decision-making.
Orderly Growth
Marana is experiencing development demand that is unprecedented in its recent history. A
settlement that grew from founding the railroad and agriculture to become a town, now, since
becoming an incorporated municipality, is attracting a homebuilding boom. Together with
strategic annexation of land into the Town of Marana, this is responsible for a population surge.
Comprehensive planning is looked to as a means to accommodate growth on the Town's terms.
Regulatory tools, such as zoning and subdivision ordinances, are specifically designed to
implement the General Plan in a consistent manner. Public works funding is guided by logical,
pre-determined plan sequencing. Individual development proposals whether initiated by private
landowners or the local government are assessed in terms of the overall community benefit. in
accord with the adopted General Plan.
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Town of Marana General Plan
Marana JIlsion
Positioning
Marana is establishing its presence among Arizona's cities and towns. General Plan goals seek to
confirm a distinctive identity by clearly stating municipal commitments upon which residents,
landowners, developers and corporate investors can rely. Declaring its opportunity, the Town
wants to attract quality growth by taking advantage of its geographical location, its natural
attributes and the resolve of its people to be selective in the type, intensity and long-term value of
the development that is accepted.
In competition with other locales, Marana plans to define a particular niche, a ruraVresidential
community offering substantial advantages for targeted types of industry and commerce that
appreciate the area's living amenities. Tourism, corporate offices, various types of manufacturing
and warehousing in campus settings and, of course, retail/service establishments are sought, in
moderation, to supply local revenue and employment needs.
The Plan recognizes, however, that Marana's competitive edge is founded on its assets as a place
to live. It is the living environment - scenic, accessible, secure -- that draws other types of
development. Therefore, protection of its residential neighborhoods from congestion,
incompatible uses and urban sprawl is the Town's principal responsibility in positioning for the
future.
*
*
*
Recognition of community character, orderly development and sustainability factors is embodied
in the following sets of Goals, Objectives and Policies upon which the General Plan is founded.
A. COMMUNITY-WIDE GOALS
Broad goals, acting as an umbrella over all others, seek to define a strong sense of community
character while, at the same time, knitting together Marana's diverse subcommunities into a
strong, unified commitment for excellence in accommodating future growth. The Town's
spacious land resource with unrivaled metropolitan location provides the opportunity for creating
a distinctive vision of the Future Marana to which all area residents -- current citizens as well as
those who will be attracted to living here -- can lend their support.
Specific goals, objectives and policies, together with suggested implementation actions, are
confirmed as directions for these community-wide aims:
Goal 1.
Enhance MlU'tIIfa's Image.
The Town's look and feel as an outstanding place to live or do business are
projected by emphasizing pride in local heritage, displaying the area's beauty,
emphasizing quality development.
a. Objective:
1) Policy:
2) Policy:
3) Policy:
Maintain rural atmosphere.
Preserve local agribusiness.
Reflect the Town's agricultural heritage.
Retain a place for animals, both domestic and wildlife.
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b. Objective:
1) Policy:
2) Policy:
3) Policy:
c. Objective:
1) Policy:
2) Policy:
Town of Marana General Plan
Marana 'VISion
Plan with spaciousness in mind
Set standards for buffering land uses.
Anticipate future expansion needs for neighborhoods, public
facilities, employment and retail uses.
Reserve open space for recreational and scenic purposes.
Promote visual excellence.
Strengthen signage requirements and other appearance-related
codes.
Develop design guidelines for beautification, screening.
Action: Planning principles delineate the importance of openness through orderly development
phasing and land improvement design guidelines. Capital investment strategies promote gateway
and scenic corridor themes. Recommended code revisions observe environmental sensitivities for
preserving open space, habitats, views, archaeological sites, native vegetation, and, generally, the
Town's air, water and land resources.
Goal 2.
Strive for Community Unity.
Residents from throughout the Marana Planning Area are considered stakeholders in
the future progress of the Town. Citizen activism, blended with expertise from
municipal leadership, staff and other interested agencies, is regarded as the focus for
creative self-determination in pursuing planning excellence for the benefit and
enjoyment of all.
a. Objective:
1) Policy:
2) Policy:
3) Policy:
b. Objective:
1) Policy:
2) Policy:
c. Objective:
1) Policy:
2) Policy:
3) Policy:
Instill a sense of prideful belongingfor a// residents.
Promote events for residents' and visitors' enjoyment.
Invest in cultural and quality of life improvements.
Emphasize Marana's neighborliness.
Overcome physical and distance separations.
"Bridget> the Interstate with community ties such as trails
systems and events that involve all neighborhoods.
Include residents from surrounding are~s in community planning
and other activities.
Recognize the unifying value of educational assets.
Support local schools.
Support multi-generational education programs.
Utilize schools as neighborhood or community gathering places.
Action: Places for gathering and enjoying Marana's outdoor amenities are seen as a key
ingredient for bringing citizens together as well as promoting Town assets to visitors. Private
investment, encouraged by municipal policies, financial assistance and development incentives can
assist in projecting a cohesive community image.
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Town of Marona General Plan
Marana VISion
B. LAND USE GOALS
As one of the basic General Plan Elements required of all municipalities (along with Circulation)
by the Arizona planning statutes, Land Use is the primary focus of citizens' vision for the Marana
of the future. Creative land development patterns are regarded as the fundamental definition for
Marana's more w:ban areas that are sited in a context of open, non.urban space.
Facing unprecedented development pressures, the Town is concerned, first and foremost, with
orderly growth. The General Plan is meant to establish a framework for more detailed planning
on a subcommunity or individual site basis. The Future Development Plan, depicting desired land
use in conjunction with the other Plan Elements, is designed as a guide that allows Marana to
lead, rather than react to, the improvement of its land resources.
Goal 1.
Praaice Environmental Sensitivity.
A proactive stance toward protecting the natural environment is regarded as one of
the Plan's most essential aspects. Marana citizens are co~tted to principles of
clustering land use so as to preserve significant open spaces~ providing recreational
opportunities to meet future population demand; recognizing agricultural activity as
an on-going, desirable contributor to the local economy~ and the proposition that
recommending where nm. to develop is as important as designating areas where
development should occur.
a. Objective:
1) Policy:
2) Policy:
3) Policy:
Commit to community sustainability,
Designate non-development areas.
Protect air and water resources.
Preserve rich agricultural land, native plants and habitats.
b. Objective:
1) Policy:
2) Policy:
Consider parks and open spaces as lrey land uses.
Set open space standards for a growing population.
Enact mountain and view preservation measures.
Action: Policies for preserving farmland, scenic vistas and open areas may be translated into
development guidelines or codes. Likewise, provisions to improve community appearance should
be considered - including more detailed sign regulations, landscaping and maintenance standards.
Hillside development criteria, density transfer credits and, possibly, an environmentally sensitive
lands ordinance are additional Plan implementation studies that may be undertaken.
Gotd 2.
Conform to Existing Neighborhoods.
Future construction is expected to blend with both the natural and built
environments. This Plan acknowledges established uses orland and seeks, generally,
to sustain them with enhancements to existing neighborhoods as well as standards
which will assure that future developments "pay their dues" with respect to
community quality. Each project proposal is to be measured as to its overall
contribution to Marana as well as its reasonable use of the particular site.
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a. Objective:
1) Policy:
2) Policy:
b. Objective:
1) Policy:
2) Policy:
Town of Marana Genoal Plan
MaI'Ilna VISion
Observe compatibility planning techniques.
Establish appropriate development density/intensity.
Encourage joint-use amenities and public facilities.
Integrate new development with existing community features
and uses.
Protect against forcing out traditional agricultural uses.
Avoid leapfrog or sprawl development.
Action: General site/subdivision guidelines ought to be established for assuring that new
developments do not detract from, but, instead. are consistent with existing residential or
commercial area themes, densities and functions. A Development Review Board, with the charge
to assist proposed, future uses fit into the community, might be considered. Sound, affordable
housing plans should be regarded as acceptable in any Marana neighborhood, especially if
contributions to Plan goals, such as open space or trails, are included.
Goal 3.
Identify and Solicit Highest IIIId Best Uses based on Public Needs.
Tactical allocation of land for housing, business and amenities in a maturing
community requires that the Plan address foreseeable demand for shelter, goods and
services. Large. segregated tracts representing highly speculative future
development should be discouraged -- such as earmarking an industrial preserve that
may take generations to utilize fully; rather, well-served "opportunity areas" might
be designated to accommodate multiple uses with appropriate buffering, transition or
spacing methods. Preserving significant areas for non-urban use, on the other hand,
protects such' key community attributes as productive agribusiness and natural open
space. Landowners should be provided with reasonable options for their holdings (a
resort, for example, in conservation areas) that are consistent with public purposes.
a. Objective:
1) Policy:
2) Policy:
b. Objective:
I) Policy:
2) Policy:
Encourage mixed use developments.
Provide guidelines for mitigating land use impacts.
Review site development plans from a broad neighborhood
perspective.
Develop distinctive community attractions.
Consider an "Old West" theme for the Town's Heritage Center
businesses.
Promote tourism in ways that do not overwhelm local living
quality.
Action: Land use variety -- housing, jobs, shopping, recreationaJlcultural facilities - is planned
into several portions of the community so residents and visitors have convenient access to all
Marana has to offer. Transition techniques are specified to mitigate traffic and intensive use
impacts. Development codes should be adopted to permit flexibility without necessitating ~
standards with no continuity among planned developments.
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Town of Martllla Gt!lferal Plan
Marano JIl.sion
c. ECONOMIC DEVELOPMENT GOALS
A solid economic base, expanding as the Town ofMarana grows, will measure the success of this
General Plan. Growth management principles rely on decisions that assess the costlbenefit
implications of development proposals so they will, cumulatively, provide increased value to local
property, improved income for residents and sufficient revenue to support excellent municipal
services. Economic development goals represent the driving force of Marana's ability to pay for
many of the accomplishments that are outlined in the Plan vision.
Goal 1.
Strive for JobsIHousillg &zltmce.
Learning from other growth-oriented communities' experience, Marana seeks to
establish a well-rounded local economy based on a balance between housing
development and employment opportunity. As new families and active retirees are
welcomed into the Town as residents, there should be ample choices for them to
shop, find well-paying jobs and to spend their leisure time in close proximity to their
homes. Accordingly, the General Plan intends to attract industry and commerce.
a. Objective:
1) Policy:
2) Policy:
3) Policy:
b. Objective:
1) Policy:
2) Policy:
Reserve sites for all types of industry.
Permit heavy industry, warehousing in appropriate locations.
Assist small business expansion.
Invite corporate relocations into Marana.
Seek job and ski/I-training programs.
Cooperate with employers' workforce requirements.
Utilize "people resources", such as retired persons.
Action: Zoning map designations need to reserve preferred locations for commerce park or
shopping center development. Planned development provisions or overlay district regulations
may offer incentives that attract corporate investment into the community. The Public Facilities
and Services Element must be responsive to the capacity requirements of targeted industries.
Goal 2.
Attract Tourism.
Marana wishes to be a gracious host to the traveling publi9. Tourism can become a
mainstay of the Town's economy~ however, the desire to capture retail sales tax
dollars should not be undertaken at the expense of community character. Visitors
will be more attracted to this place for its distinctive qualities as a refreshing, rural
oasis between congested metropolitan areas than by a replication of franchise
establishments and souvenir shops that spring up around most other freeway
interchanges. Founders' Day and the community's many events and traditions
exemplify the hospitable spirit local citizens wish to project.
a. Objective:
1) Policy:
2) Policy:
1 eil2 9
1986
Expand the Town's hospitality industry share.
Consider incentives for hotels, restaurants, traveler
conveniences.
Continue expedited development assistance services.
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Town of Marana General Plan
Marana VIsion
met to retain Marana's assured water supply status. Water resource management
requires both re~use and conservation programs to be established and enforced
locally.
a. Objective:
1) Policy:
2) Policy:
3) Policy:
b. Objective:
1) Policy:
2) Policy:
Provide assured water supply for growth.
Extend municipal water service.
Protect the quality of potable water.
Conserve the use of water indoors and outdoors.
Plan for local wastewater treatment investment.
Establish recharge and recycling incentives.
Consider creative design alternatives.
Action: Capital Improvement Program priorities should focus first on basic infrastructure
requirements. Creative solutions, such as constructed wetlands, ought to be explored to reduce
public outlay -- or allow available funds to be spread farther. User fees may be graduated to
discourage excessive customer demand for water resources. Credits for industrial recycling can
be considered; however, water intensive uses should be discouraged.
Goal 2.
Establish CommunitylLlUld Developer PlU'tllerships.
Joint venturing with developers or other jurisdictions can extend the Town's ability
to install infrastructure in advance of planned growth. Private utility providers are
also key participants in planning to open new areas of the community. Creative
financing or cost~sharing with private sector interests can provide facilities that
attract employers, services or tax base desired by the community and its residents.
a. Objective:
1) Policy:
2) Policy:
3) Policy:
b. Objective:
1) Policy:
2) Policy:
3) Policy:
List appropriate cooperative projects.
Assist developer financed amenities.
Consider intetjurisdictional opportunities.
Employ creative municipal financing methods.
Identify needs/incentives for private investment.
Select sites for Civic Center, conven~on facilities to enhance
hospitality industry.
Promote development of health care facilities and services.
Solicit private investment "tum~key" recreational assets.
Action: Certain necessary public works projects might be identified for joint~financing through
private investment contributions. Payback arrangements should be utilized in appropriate
instances to compensate developers who install oversized improvements or facilities that may
benefit future construction. Flood control projects financed by other agencies might be
augmented with Town funds to create trail, pathway or open space amenities adjacent to drainage
channels.
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b. Objective:
1) Policy:
2) Policy:
Town of Marana General Plan
Marana Vision
Sponsor special events, displays (such as "balloon glow''.
rodeos)
Encourage theme parks, commercial recreation.
Highlight cultural, historic features.
Action: Civic organizations play a major role in publicizing and sponsoring activities that draw
visitors. Town Council policies should continue to maintain Marana's competitive tax advantage
over other Pima County municipalities. Recreational amenities located near hotels and other
tourist destinations can add to their attraction of guests.
Goal 3.
Conserve Marana's Natural ResOllrces.
A large share of local enterprise has been, and should continue to be, based on wise
use of air, water and land resources. Agriculture and mining can best continue as
significant contributors to the Town economy if they are given a protected status in
the Town's Future Development Plan.
a. Objective:
1) Policy:
2) Policy:
3) Policy:
b. Objective:
1) Policy:
2) Policy:
Enable on-goingfarming and ranching.
Discourage incursions into prime agriculturaIland.
Cooperate with agribusiness productivity goals.
Mitigate the effects of urbanizing impacts.
Promote sound extractive industry stewardship.
Recognize the value oflocal"exports".
Coordinate site reclamation and re-use possibilities.
Action: To sustain these businesses in Marana, appropriate access improvements are necessary.
Non-compatible uses, such as housing developments, should maintain separation distances from
mining or agricultural uses so as to reduce potential complaints arising from production
operations.
D. PUBLIC FACILITIES AND SERVICES GOALS
The Town has many infrastructure needs; some of which may continue to be supplied or assisted
by other provider entities, others requiring municipal investment. Marana should engage in long-
range priority planning for those services that could be most cost-effectively operated by local
government. Site selection and reservation of funds for facility needs should be determined in
advance of demand.
Goal 1.
Develop MUllicipal Wet Utilities.
Available capacity for water and wastewater services is fundamental to Marana's
ability to attract targeted industriallcommercial investment as well as to sustain the
local housing market. Standards of the current Water Management Plan must be
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1907
... ....
, Pg: 17 of 108
Town of Marana General Plan
Martina VIsion
met to retain Marana's assured water supply status. Water resource management
requires both re-use and conservation programs to be established and enforced
locally.
a. Objective:
1) Policy:
2) Policy:
3) Policy:
b. Objective:
1) Policy:
2) Policy:
Provide assured water supply for growth.
Extend municipal water service.
Protect the quality of potable water.
Conserve the use of water indoors and outdoors.
Plan for local wastewater treatment investment.
Establish recharge and recycling incentives.
Consider creative design alternatives.
Action: Capital Improvement Program priorities should focus first on basic infrastructure
requirements. Creative solutions, such as constructed wetlands, ought to be explored to reduce
public outlay -- or allow available funds to be spread farther. User fees may be graduated to
discourage excessive customer demand for water resources. Credits for industrial recycling can
be considered~ however, water intensive uses should be discouraged.
Goal 2.
EstabUsh CommunitylLllnd Developer PtlI1nerships.
Joint venturing with developers or other jurisdictions can extend the Town's ability
to install infrastructure in advance of planned growth. Private utility providers are
also key participants in planning to open new areas of the community. Creative
financing or cost-sharing with private sector interests can provide facilities that
attract employers, services or tax base desired by the community and its residents.
a. Objective:
1) Policy:
2) Policy:
3) Policy:
b. Objective:
1) Policy:
2) Policy:
3) Policy:
List appropriate cooperative projects.
Assist developer financed amenities.
Consider inteIjurisdictional opportunities.
Employ creative municipal financing methods.
Identify needs/incentives for private investment.
Select sites for Civic Center, conve~tion facilities to enhance
hospitality industry.
Promote development of health care facilities and services.
Solicit private investment ''turn-key'' recreational assets.
Action: Certain necessary public works projects might be identified for joint-financing through
private investment contributions. Payback arrangements should be utilized in appropriate
instances to compensate developers who install oversized improvements or facilities that may
benefit future construction. Flood control projects financed by other agencies might be
augmented with Town funds to create trail, pathway or open space amenities adjacent to drainage
channels.
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10
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, Pg: 18 of 108
Goal J.
Town of Marana General Plan
Marana Vision
Plan f01' Flltllre Service Needs.
Municipal systems and facilities are expected to be sized to capacities -- or designed
for expansion - that can meet future population demand. Because continuing
growth is anticipated, expensive duplication or retrofitting should be avoided by
achieving anticipated service levels with today's dollars. New facilities needs, based
on increasing numbers and demographic variety of residents, should be catalogued.
Privatized services can continue to be encouraged with Town cooperation in their
expansion requirements, thus avoiding costly municipal expense to duplicate, take
over or replace service operations.
a. Objective:
1) Policy:
2) Policy:
Identify capital investment and operational requirements.
Maintain preparedness for public safety services.
Seek economies of scale for such needs as landfill, cemetery~
specialized recreation (e.g., seniors).
b. Objective:
1) Policy:
2) Policy:
Adopt a Five-Year Capital Improvement Program.
Establish a citizen-driven process.
Match resources to project priorities.
Action: Comprehensive CIP evaluation, commitment and on-going monitoring with extensive
citizen involvement is recommended as an immediate public facilities/services implementing
action. Reasonable development impact fees to help finance infrastructure expenditures should be
considered. Growth management policies can be adopted to prevent costly leapfrog systems
extensions unless oversized improvement are financed at developer expense.
E. CIRCULATION GOALS
The Interstate Corridor constitutes a circulation spine for Marana. Its high speed convenience
and lane capacity constitute a superior cross-town traffic-carrying facility. Coordination with
ADOT, particularly for additional interchange improvements, assures optimum local street
transportation utilization. The planned Marana Loop roadway augments local circulation needs.
.
Masterplanning of arterial and collector street needs should recognize the Town's development
timing and growth management decisions. Design, followed by phased construction, of a Town-
wide traiVmulti-purpose path system is a high citizen-articulated circulation priority.
Goal 1.
Look f01' Intelligent, Long-Term TrflllSportation Solutions.
Roads, as well as supplementary trails, ideally are sized to accommodate anticipated
development buildout. The Future Development Plan's projected uses and
intensities should be relied on as indicators for lane capacity. major roadway spacing
and design/construction scheduling. Significant land use intensity deviations require
General Plan amendment to the recommended, future Master Streets Plan as well as
to other Plan Elements and maps.
11
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Town of Ma,.ana General Plan
MoraD VISion
a. Objective:
1 ) Policy:
2) Policy:
b. Objective:
1) Policy:
2) Policy:
Design e;qxmdable transportation facilities.
Acquire or reserve rights-of-way for future demand.
Adopt a master streets phasing plan.
Calculate /and use demand projections to plan adequate roads.
Locate high traffic uses where access is best.
Encourage traffic management plans by private developers.
Action: Right-of-way and paving standards should be updated into a Master Streets Plan
adoption, including projections' for widening, extension, signalization and intersection
improvements when pre-determined traffic volumes are reached. A policy for obtaining full future
roadway dedications at the time of development should be implemented.
Gool 2.
Establish Foundation for FilII-Service Circulation Systems.
For convenience, reduced transportation costs, air quality and community image
reasons, plans for alternative local transportation modes are recommended. Planning
trails is seen as an early success project for General Plan implementation. Reduction
of auto trips as well as creation of outdoor enjoyment for residents and visitors
provide strong justification for considering a wide range of options for in-town
circulation.
a. Objective:
1) Policy:
2) Policy:
Seek opportunities for alternative forms of transportation.
Explore bus, dial-a-ride and shuttle van service potential.
Provide bicycle, equestrian and pedestrian linkages.
b. Objective: Use local transportation to enhance community enjoyment.
1) Policy: Masterplan a community trails system.
2) Policy: Designate scenic roadways and establish design guidelines.
Action: First, standards need to be set, then a community-wide pathway/trail system would be
developed - with expectations that future construction projects provide appropriate corridors,
improvements and connections. Designated scenic roads and the trails plan call for amenities,
such as view pull-outs, to be sponsored by civic groups or private industry as a public service.
Transit service should be considered and encouraged both within the Town and intercity. Major
employers or commercial centers might be required by ordinance to provide traffic management
plans.
Funding sources, such as ISTEA, should be solicited for transportation project assistance.
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Chapter II
Plan Elements
1 n!i? q. I 91 I
I Pg: 21 of 108
Town of Marana General Plan
Plan Elements
CHAPTER II
Plan Elements
Sound municipal management practices spell out administrative, financial, and regulatory
enforcement functions that guide the communitfs future. Decision makers elected by local
citizens, together with their Planning and Zoning Commission advisors, use the General Plan as a
policy framework. The document helps them to direct staff and advise property owners about
acceptable development practices. Background support information on basic planning subject
areas is organized into General Plan Elements, which also contain recommendations for
accomplishing civic goals.
The Town of Marana General Plan addresses issues of local pride and concern. Explanatory
materials responding to the visionary principles established by citizens are grouped under the
following broad Element topics:
. Land Use
· Economic Development
· Public Facilities and Services
· Circulation
Elements are not meant to stand alone. Each of them should coordinate with the principles of
other Elements .. such as Marana Loop roadway plans from the Circulation Element
accommodating economic development objectives and land use compatibility while observing
community character.
To help make these Elements easy to use when evaluating development proposals or public
investment options, each of the four main General Plan components is arranged in a comparable,
analytical format. First, the Element description states the particular goals citizens have named as
important to its future application. Then, in summary fashion, existing conditions are reported.
Current or expected dynamics pertaining to the Element - trends, interrelationships, absorption
projections, potential variable factors .. are recounted. Future development pattern
implications express the prospective, intended consequences of the Element's influence on
Marana's continuing growth. And, finally, a set of recommendations is offered to focus the
Element's role in community development, to describe resources needed to facilitate specific goal-
oriented accomplishments, and to suggest means for implementing the Element at different levels
of planning detail, from regional or Town-wide perspective down to neighborhood grassroots or
even individual site design. A summary table is provided for each Element.
The Elements are written with the Town's overall urban form in mind. They consider imminent
growth, factoring in the preference for neighborhood, mixed-use cluster development; and the
importance of respecting Marana's agrarian roots is kept constantly in mind. Element
recommendations, derived in large part from Chapter I Goals, also set the stage for growth
management strategies and implementation actions documented in the General Plan's final
chapters.
13
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1912
'.
. ,
. Pg: 22 of 108
Town of MfU'ana General Plan
Plan Elements: Land Use
LAND USE ELEMENT
There is, and will continue to be, a broad spectrum of space utilization in the Town of Marana.
At one extreme are the very exurban reaches of mountains, foothills and floodplains which are
virtually undevelopable~ and, therefore, are best left as natural open areas. And at the other are
bustling suburban shopping plazas, commerce parks and moderate density residential
neighborhoods that are extensions of Tucson's metropolitan growth. In between are farms and
fields, grazing lands for generations-old ranches and newer, "escape the city" ranchettes -- all of
which reflect Marana's rural heritage.
This Element addresses the proper blending of these activities to formulate the Town's Future
Development Plan. Allocation of land for open space, agriculture and more urban types of
community growth are recommended in terms of: location, development timing and real. estate
absorption forecasts.
Land use, which the State allows municipalities to regulate, establishes the community's overall
pattern. Marana can accommodate desirable change while, at the same time, preserving its
traditional character -- only if the General Plan carefully directs future development.
A. Goals Response
Citizen vision for land use is represented by three main goals. The introductory section of
this General Plan covers objectives and policies associated with the goals. The Element
restates them with specific Action recommendations for their implementation.
1. Environmental Sensitivity. Development pressures for housing, industry and
business may be met easily with the Town's ample land resource. There is
sufficient developable area -- more than 45 square miles -- to provide for
populations well over 100,000. The community has declared, however, that wall-
to-wall growth is not in its best interests.
Sound environmental stewardship means designating some lands to be off limits
for development or, at least, reasonably restricted so as not to injure sensitive
habitats, destroy archaeological sites or impair public enjoyment of scenery and
space. Rural preservation and municipal growth management techniques are to be
employed so as to guide development into sectors that can be provided with
adequate services without removing productive farmland.
Action: The Town's land use designations should include programs for open
space acquisition, including scenic easements; standards that encourage
preservation of natural resources; and regulatory provisions that prevent intense
development on sensitive lands.
14
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10529
1 , 14
. Pg: 24 of 108
Town of Marana Genoal Plan
Pian Elements: Land Use
2. Conform to Existing Neighborhoods. Proposals for new developments are
expected to plan for compatibility with established residential areas. Transitional
buffers, such as parks or other open space, are preferred where significant shifts in
dwelling densities occur. Connections -- local street patterns or trails linkages -
are appropriate between existing and new residential neighborhoods; however,
commercial or industrial uses should have direct access to arterial or collector
roads, without generating traffic into housing areas.
Where positive neighborhood characteristics are evident (including rural
appearance, landscaping, fencing), future improvements should conform with those
themes; or, if unifying elements are missing, new developments should supply
visual enhancements that could easily be extended to surrounding neighborhoods.
Property owners in established sectors are expected to work with developers to
enhance overall community quality and to accommodate types of uses that are
necessary for Town progress.
Action: Development review procedures ought to be established to include
criteria for measuring and alleviating potential impacts on established
neighborhoods. Blending appearance enhancements, infrastructure and amenities
should be encouraged by Town capital improvement programming.
3.
Identify a Balance of Activities. The types of uses and their intensities are
determined, in a generalized manner, on the Future Development Plan graphic.
Housing represents the majority of new land use projected over the next two
decades, including a variety of residential types: from active retirement
communities and resort-related housing to family neighborhoods and multi-family
condominiums or townhomes. Each incremental living area would contain public
facilities, schools, churches, open space and shopping proportionate to its total
number of dwellings. Affordability in housing choice, which is a particularly
important objective, serves the Town's long-term best interests.
'-"
Activity centers for employment, community-scale commercial or institutional uses
are designated at locations that are easily accessible from surrounding residential
areas. The Future Development Plan's neighborhood clusters anticipate a mix of
land uses with enough land reserved for future community expansion. Relatively
self-sustaining living areas are intended to allow Marana's accommodation of
expected population growth rates. It may become appropriate for larger, regional
activity centers to be approved for retail and/or employment uses at major
intersections along Tangerine Road and the Marana Loop as they are improved.
(See: Land Use Keys, pp. 88,91.) IndustriaVoffice and tourist businesses are to be
situated in proximity to the Interstate Corridor or internal to masterplanned
neighborhoods and resort developments. Open space reserves are created or are
kept in productive agribusiness.
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Town of Marana General Plan
Plan Elements: Land Use
Actio,,: Growth management techniques are geared to creating incentives for
clustered or masterplanned housing while assuring that high traffic generating uses
are located on major surface transportation routes. Strip commercial
developments are discouraged by rezoning policies which relate neighborhood-
serving establishments to their local markets.
B. Existing Conditions
Marana's current development pattern is spread over approximately seventy square miles.
Patches of residential subdivisions are located in and near the traditional townsite area,
southeastern neighborhoods in the InalOrange Grove corridors and in masterplanned
communities such as Continental Ranch.
New development is being driven by the availability of land, creating demand for extended
utilities and municipal services. Thousands of potentially developable acres are currently
held in large private tracts and the State Land Trust.
J. Database. The Town's historic, agricultural character is being impacted by trends
toward more suburban, rather than rural, land use. Agribusiness continues on
irrigated land and grazing areas that have been used for these purposes over
generations, however,recent salelleaseback transactions mark these areas for
future re-use.
Much of Marana's recent population and economic development growth has
resulted from aggressive annexation policies. Build-out in masterplanned
communities also represents a significant share of current construction activity.
Changing demographics, particularly derived from active retirement housing
development, are expected to alter the character of Marana's land use to include
more residential variety, shopping and service convenience.
Citizen planners, together with General Plan technical advisors, urge thorough
recognition of Marana's outstanding historical and natural treasures. Riparian
resources include major washes crossing the Tortolita Fan as well as the Santa
Cruz River corridor. Significant wildlife habitats are found in these locations,
particularly, and, also, in undisturbed desert portions of the Town's eastern
reaches. Sonoran vegetation abounds in the non-irrigated sectors of the
community, including an unparalleled dense, high-quality stand of ironwood (See
Environmental and Cultural Areas of Significance map, next page) which should be
preserved.
Although the Marana area was inhabited at least 10,000 years ago by hunter-
gatherer populations, the first settled communities developed during the Late
Archaic (200 B.C. to A.D. 200). Late Archaic inhabitants lived in settled villages
of small round pithouses and practiced com agriculture on the floodplains. As for
earlier Archaic peoples, much of their subsistence resulted from extensive hunting
17
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, Pg: 26 of 108
Town 01 MaranaGenera/ Plan
Plan Elements: lAnd Use
and gathering across the rich and varied ecozones of the Northern Tucson Basin-
evidenced today by several large Late Archaic sites along the Santa Cruz River and
the numerous washes in the Tortollta Mountain foothills from Guild Wash in the
north (pinal County) to Canada Agua wash to the south.
The Late Archaic people gradually adopted more and more agriculture and by the
end of the Archaic had included pottery making in their cultural repertoire. The
term ''Hohokam'' is reserved for these pottery-making descendants of the Late
Archaic peoples. The Hohokam chronology is broadly divided into the pre-Classic
(A.D. 250-1150) and Classic (A.D. 1150-1350) phases. Pre-Classic settlements
appear to be concentrated along both sides of the Santa Cruz River and the lower
bajada with a second concentration skirting the Tortollta Mountains. In addition
to domestic architecture, many pre-Classic Hohokam sites contain some of the first
Hohokam public architecture in the form of ballcourts. At least two are known to
exist in the area of the Marana Community, one between Guild Wash and Derrio
Canyon in Pinal County and one at the Los Morteros site.
The Classic phase settlements expand the area of Hohokam settlement into the
middle elevations of the bajada between the Santa Cruz and the TortoHtas. The
pre-Classic ballcourts appear to have gone out of use and a large mound center
(the Marana Mounds) was established near the present Town. The extensive
agricultural practices of the Classic phase included irrigation canal construction
and a network of canals has been traced in the floodplain east of the Santa Cruz.
There is evidence throughout the Marana area of agave plant cultivation by the
Hohokam. The tough, spiny leaves produce fibers useful for cordage, sandals and
textiles and the agave heart, when roasted, is a sweet, high-calorie food.
At the end of the Classic phase (circa A.D. 1350) evidence of human habitation of
the Marana area disappears. Because of this apparent abandonment, the Marana
Community sites are ideal places to study the Classic phase Hohokam~ there is no
overburden of later settlements to hide the Classic period. Some sites, such as the
Dairy Site, provide a long history of occupation from the Archaic through the
Classic, allowing archaeologists to track change through time and add depth to an
otherwise static view of prehistoric settlements.
The Anza Trail, managed by the National Park Service, (See: Environmental and
Cultural Areas of Significance map) is important for its historic significance as part
of an early eighteenth century migratory path from Mexico to California.
2. Future Demand Available real estate with excellent transportation connections is
fueling the Town's potential for rapid growth. Infrastructure improvement is key
to attracting desired types and rates of development. Growth management
efficiency, providing economies of scale in capital investment for utilities, roads
and municipal services, may supply 400-600 acres annually so as to keep pace with
demand. For maintaining the community's spaciousness, a good rule of thumb
18
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ENVIRONMENTAL
AND
CULTURAL
AREAS OF
SIGNIFICANCE
Town of Marana
Arizona
Legend
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Town of Marana General Plan
Plan Ele1M1lts: Land Use
would strive to reserve a similar amount of acreage in open space and land banking
for future growth.
The following table lists major development areas currently designated in the
community. These plans represent fourteen square miles of future growth
potential -- twenty percent of the Town's 1996 land area. Allowing for open
space and public uses, this inventory, alone, supplies the Town's projected
absorption through 2008. Comparisons are made among land uses, development
acreages, and general dwelling unit density in terms of gross acres.
Mlrlnl Current II Hi Future Develoornent PI.n.
ro~ V..r To" Lan I UM ,_ -. At:lrn Pnljec:led UnI\s
NM.. Beaun ~- RI.ldln1lfl Colllll1lroll Induslrlll Public SIIICII Other owellna Unlla Oavelollld
COnllnlnlal
Ranch 1967 171141e 1 292 8C 1all .e 126 10 160 Ie - 8156 1300
Tono" Mountlln
Pnloartllts 1996 1979 913 289 673 104:Rnart .. 870 l1li)(, nil
PlIIII
FII1JII nil 738 708 30 - - - 2770 nil
Pima Firms
Nartll 1996 120 100 20 - - - 738 nil
AmNtty
Farms 1996 70 - 22 32 - 16: MllIacI Use 0 nil
Hlr1l111n
Hilla nil 431 277.5 82.1 - 111.4 - 25711 nI.
FoathIIls
Dlvela_nt nil 414 267 70 - 77 - 1471 niB
ADacll e.2: dlalnage
HlllI nil 882 564.4 85.0 44.3 123.1 ..Wllllnt 3827 niB
Calmat 82.1 :MIXIId Uw
Oewla_nt 11187 ~.. - - 125.7 21.8 284.3:AG 0 nil
T.ngertllll 115.15: dflNge
HItII 11196 196 124.0 29.5 27.0 '.Wllllnt 498 IIIIX. IVI
Narthgate
Oewlollmlnt IVI 487 258.8 140.4 - 88.1 - 2 ll69 IVB
Rancho
M.ranl 1980 Il98 3116 399 - 186.0 ": Tawn Center 86001111X. nil
lnlllwood
Oewlolll'l1lnt nil 408.4 38.5 281.2 91.7 - 0 niB
Mlrallll
GBrdens nI. 10 10 - - - - 53 nIB
!cUMULATIVE TOTAl 8,970.4 4.870.4 1,359.11 609.2 1,529.2 602.1 35,329 1,300+
Employment opportunities are considered as especially important land use targets.
Creating a better balance of local jobs can help Marana to become a diverse, well-
rounded Town instead of being known as a bedroom or retirement community.
Nearly two thousand acres, comprising twenty-two percent of the total planned
areas, are set aside for economic development and job creation among the
developments noted in the chart above. The Interstate Corridor, especially, is a
prime location for commerce parks, industry, warehousing and tourist-serving
business.
3. Current Plans. Of the several designated specific plan areas in Town, the master
planned communities in the Tortolita Foothills and Continental Ranch represent
major growth areas. Commercial development, including new hotel construction,
characterizes recent and imminent construction along the Town's southern
arterials, Ina and Orange Grove, near freeway interchanges.
20
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I 11.8
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, Pg: 29 of 108
Town of Martina General Plan
Plan Elements: Land Use
Recent building activity has been heavily focussed on residential development.
However, the approved specific plans, include a significant industrial use
component in five of the fourteen sites. The following table displays construction
permit revenues from approximately 700 applications over a recent period in
Marana. As the Town's development pattern indicates, residential and commercial
building activity represent the greatest amount of new building today, but land
absorption projections (See: Economic Development Element, pp. 31-32) indicate
prospects for major manufacturing, fabrication, warehousing, office, and research
facility construction in Marana over the next two decades.
Marana Construction Permit Revenues
September 1995 - September 1996
Manufactured SWimming Commercial
Residential Homes Pools Sians Buildlnas Miscellaneous
1995 (amounts In dollars)
SeDtember 48494 90 1124 148 14367 993
October 31501 270 832 3035 691 1301
November 10031 0 747 706 747 3809
Deoember 44529 450 0 1199 2844 195
1996
Januarv 29975 0 1500 2700 22815 620
Februarv 41268 0 22182 598 39563 240
March 58014 0 234 1330 10570 2542
ADril 51460 0 1170 808 1871 1742
Mav 72095 0 2460 1607 7255 4222
June 51649 90 1034 1365 15647 3770
JulY 43926 90 771 300 2295 2701
Auaust 63184 450 866 1458 26517 3399
SeDtember 50782 0 1233 415 8349 2253
TOTALS $596,908 $1.440 $34,153 $15.669 5153,531 $27.787
Large sites in Marana's northern reaches, including options on farms and ranches
and expected releases of State Trust Lands, are being marked for future
masterplanning.
Re-use plans for restoring extractive industry pits, although many years from
implementation, should be factored into the Town's long-range planning. These
extensive acreages in key locations (e.g., near the I-I0rrangerine intersection and
the Continental Ranch community) may add to the community's open space
planning or serve as groundwater recharge sites as well as providing some
developable land inventory.
c. Dynamics
Local leadership recognizes that Marana will grow and that efficient allocation of
development entitlements is necessary to make civic expansion both orderly and
affordable. Commerce and industry are desirable to establish a stable economic base for
21
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Town of Marana General Plan
Plan Elements: Land Use
providing services to new homeowners. It is understood, too, that Town government has
a responsibility to be more assertive in determining where land development should occur.
1. Trends. Increased population is clear evidence of high market demand for
developing in Marana. Positive annexation policies also indicate that the Town is
committed to controlling its civic destiny and, in doing so, to improving its tax
revenue position.
Tracts of land that can be most easily serviced by utilities are, logically, being
developed first. These are the areas that are adjacent to the Interstate, for access~
and close to existing regional systems that may be extended economically. The
incremental trend will continue as long as roads, water and sewer capacity are
available.
Another trend, to masterplanned communities, is occurring where sufficiently large
developments are able to finance more self-contained service facilities such as
package treatment plants or water company units that may later be added to the
municipal system. Until Town-wide wastewater, flood control, water and other
systems are in place, these developer-supplied communities should represent an
increasing share of Marana' s growth.
Better day-to-day planning, supported by the hiring of capable professional staff. is
Marana's answer for shaping, rather than simply reacting to, trends. The principal
land use mission is to establish growth preparedness.
2. Interrelationships. The most significant development guidance actions from the
Town are its public works initiatives described in the Public Facilities and Services
Element. Providing public service systems is central to controlling the types,
intensities and timing of development. Phased infrastructure improvements are
planned to foster balanced economic development.
Land reservation policies help to sustaining the community's traditional, spacious
character. In conjunction with transportation planning, more accessible areas are
designated as desirable for development and lands reserved for open space, with
limited roadways, discourage urban sprawl into foothills or floodplains.
The combination of economic development, public facilities and circulation
planning is meant to establish a growing confidence level that promotes private
development investment for the future Marana. Land use implementation,
including development code administration, is necessary to make these other Plan
Elements function successfully.
3. Absorption Projections. National demographic forecasts indicate that small and
medium-sized Arizona communities should grow rapidly over the next generation.
With transportation advantages and plenty of land area -- and more developable
acreage potentially being added by flood control projects - Marana obviously fits
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Town of Mtll'ana General Plan
PIon ElefMnts: Land Use
the inmigration scenario. Keeping in mind that predicted pace of development to
sustain the Town's population forecasts assumes new uses for one to two acres
per d.y, Marana clearly must be positioned for growth. There are indications that
local population will more than quintuple between the 1990 and 2000 decennial
censuses; and may triple again by Year 2010. Even at those rates, the Town
would be less than twenty.five percent developed as it enters the Twenty.first
Century's second decade.
The estimated population growth of Marana is presented in comparison to that of
surrounding Pima County. Forecasts are made through the year 2020 with the
annual percentage of growth also represented.
PODU"tlCl Orowth of 1II.l'IIn. va. fl m. Countl . 1811-2021J
Annuat Incorporated Pima Annual
Marana Percent Area Population! County Percent Area Populationl
Year Population Chanae Sq. Mi. SQ. Mi. Population Change Sa. Mi. Sa. Mi.
1977 1.512 nla 10 152.7 483 100 nla 9.187.5 52.6
1979 1.890 12.5% 29 64.3 522,700 4.1% 9.187.5 56.9
1980 1.674 -11.4% 56 30.1 531,443 1.7% 9,187.5 57.8
1990 2.187 3.1% 66 33.3 668.500 2.6% 9 187.5 72.8
1995 5309 28.6% 69 76.9 786,884 2.9% 9187.5 83.5
2000 14718 35.4% nla nla 830,375 1.7% 9187.5 90.4
2010 46,078 21.3% nla n!a 990 391 1.9% 9187.5 107.8
2020 76,553 6.6% n/a nla 1,168,437 1.8% 9,187.5 127.2
Sources; 1979: Official Pima ..ounty Population Estimates, Pima County Planning Department 1980;
1990,1995 U.S. Census; PAG Reaional Council, February 1996.
Half or more of Marana' s annual development acreage over the next twenty years
is expected to be devoted to housing production. That is, two hundred-fifty acres
per year on the average, would be improved into residential neighborhoods -_ with
regular, additional increments of large-lot, ranchette homes in the Town's low
density areas. During the next decade, a forecast of 7,000.8,000 new dwelling
units may be produced. The estimate could accelerate with improved wet utilities
systems.
Community retail and service uses for the burgeoning local population will require
twenty to forty acres per year; double that figure to accommodate tourism.
Employment could absorb one hundred acres, especially in earlier years with
demand for warehousing and campus-type facilities. Public uses, including rights-
of-way, are estimated at eighty to one hundred acres per year.
By 2010, with managed growth the Town could exceed 40,000 population and
have approximately seventeen square miles substantially developed.
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Town of Marana General Plan
Plan Elements: Land Use
D. Future Development Pattern Implications
Orderly buildout requires consistent application of land use policies. Although the
General Plan is meant to be flexible, large developments and the cumulative effect of small
ones, alike, must be held to the established principles of: growth guidance, community
character and neighborhood clusters depicted in the Future Development Plan.
1. Urban Form. Marana area residents, business people and General Plan Advisory
Committee members, after viewing several possible alternatives, collaborated in
selecting a preferred growth pattern for the Town. A neighborhood clusters
approach has been advocated as best representing separated, compact, cost-
beneficial community nodes surrounded by low-density housing and extensive
open space. The 1-10 Corridor is reserved for more intense land uses, particularly
industry and commerce.
This chosen form incorporates broad bands of agricultural and non-developable
land around Marana's outer edges, with strategically-placed separations where the
Town abuts other municipalities.
Over time, the community's civic hub is planned to shift southeasterly, such as to
the vicinity of I-10's access to Tangerine Road. Considering Marana's full
Planning Area, the community's future geographical center would be located
approximately at the Santa Cruz River's north bank, between Tangerine and Avra
Valley Roads, west ofl-to. Adjusting to consider the Pinal County line as a likely
northern boundary and the probability of annexation being more extensive to the
west than to the east of current Town limits, the centerpoint could shift toward
Avra Valley Road, midway between 1-10 and Avra Valley Airport.
In population terms, the Town's centroid is, today, close to the Planning Area
focus. However, mid-term residential growth in the Redhawk and Crescent
portions of the community is projected to result in the most convenient, accessible
Town Center location being located within a two mile radius of Tangerine and 1-
10.
Other neighborhood clusters, each with its distinctive identity, will include one-of-
a-kind community uses together with everyday access to jobs, shopping,
recreation, local government services, education and cultural activities.
2. Community Character. Changing land utilization is certain to impact Town
values, appearance and living experience. Marana citizens favor taking measures
that emphasize open space and rural image so those traditional Marana
characteristics will not be obliterated by urbanization. A strong rural image will
continue to be conveyed by creating vistas from 1-10 of a farming village with
fields beyond and by consciously spacing freeway-related development to provide
sight corridors toward mountains, fields and low density residential acreages.
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Town of Marana General Plan
Plan Elements: Land Use
Scenic drives are planned to allow views and recreational access to preserved,
natural areas.
The Town's historical agrarian center, in its northwest sector, is planned to be
maintained with Old West themes. Preserved for the enjoyment of local residents
as well as tourists, the area will feature equestrian facilities, open air markets and
festivals honoring the community's rural Arizona heritage.
Landscaping, signage and architectural styles are intended to maintain a small town
character throughout Marana's diverse neighborhoods even as the municipality
grows to become a medium sized city. Development code provisions with
guidelines play an important role in maintaining desired community appearance. A
comprehensive open space plan, delineating edges and gateways as well as
recreation areas, should be included among the functional master plans called for in
the Public Facilities and Services Element.
3. Growth Management. Accomplishment of Plan goals depends on establishing
feasible, phased programs for opening lands to development on the Town's terms.
Public purpose must be clear; its application, equitable. New development should
not be subsidized at other property owners' or taxpayers' expense.
As a first step toward growth management, the Town determines reasonable limits
for service areas. Development beyond these boundaries requires extra planning
and infrastructure finance (including, perhaps, special development impact fees)
from private investors. Capacity and economy for other service providers or
affected agencies should also be considered in the feasibility equation. Incentives
for zoning approvals may be used to promote development in areas where ample
systems capacities are available.
A Capital Improvement Program should be established to guide Town investment
with cogent, mid-term strategies for providing municipal systems extensions,
community amenities and public land ownership. Working closely with privately-
owned utility providers and region-serving agencies, Marana's CIP, once
established, is meant to be updated annually.
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Longer-term Town economic stability is supported by funding mechanisms such as
development impact fees, land banking or community facilities districts. Land use
controls must be amended to coordinate with local government's infrastructure
financing policies.
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Rural Preservation. Agricultural productivity is considered to be a beneficial land
use to the Town as well as the property owners. Non-arable land lacking scenic,
habitat or historic quality is more appropriate for earlier development. Tax
benefits or easement purchase may be explored to retain farmland.
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FUTURE
DEVELOPMENT
PLAN
Town of Marana
Arizona
Legend
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Resldentlel Areae Include
Neighborhood Commerciel
Low Density
Residential
Medium to High
Density Residential
Commercial:
Community
Commercial:
Tourism
Industrial I
Business Perk
Public
Feclllty
Open Spece:
RecreaUonal
Open Spece:
Agriculture
Community
Development Zones
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Interstate
Development Zones
Flood /A1luvlal
Plain Fan
Mountain
Terreln
Town
Limits
Town Planning
Area
Central Arizona
Project Canal
Boundary 01
Speclf1c Plan Areas
Crescent Concept
Zones
Oro ValleylTucson
City Limit
Town Center
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SCALE IN MILES
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Future Develoument Plan Cate20ries
Generalized development or open space patterns
iUustrated on Marana's Future Development Plan are
defined as follows:
Low Density Residential. Housing in these areas average
three dwellings or less per gross acre. There may be
individual developments with smaller lots averaging six
lUlits per acre or more; however, the general character
reflects spacious, single-family neighborhoods.
Medium Density Residential. Dwellings in these areas
range from compact lot single-family detached homes
to apartment, townhouse or condominium living.
Densities average from three to eight units per gross
acre although higher density multi-family complexes
may be integrated into these neighborhoods.
Community Commercial. Shopping, service and other
business uses catering to the daily needs of local
residents are depicted in corridor or intersection
locations with preferred transportation access. Smaller,
neighborhood-serving commercial (ten acres or less) is
not depicted, but may be accommodated within
residential neighborhoods.
Tourism Commercial. Freeway convenience to hospitality
uses (hotels, restaurants), entertainment, commercial
recreation, highway-related service and sightseeing
attractions designates nodes for visitor-serving land
uses.
lnclustria1lBusiness Park. Primary employment sectors,
accommodating heavy industry and manufacturing as
well as conunerce park clusters and office
developments, are indicated where transportation
advantages for highway, rail and aviation are greatest.
Recreational Open Space. Scenic or sensitive resource
areas where development is expected to be sparse (e.g.,
fewer than one home per five acres) as well as active
recreation areas are indicated. State Land may have
alternate uses.
Agricultural Open Space. Irrigated farmland, including
associated agribusiness uses and homes, is shown,
together with rangeland and ranches, as privately-held,
productive open space.
PhysieaVLoeational Features. Areas with particular
constraints to development, such as mountain terrain
or flood plain topography, are called out. MlUlicipal
and planning area bolUldaries, major roadways, rivers
and the Central Arizona Canal are shown.
Development Zones. Interstate Development Zones
focus on transportation-served economic development
opportunity sectors; Community Development Zones
show possible resort/residential areas. Crescent
Concept tiers identify: 1) Heritage Village Center; 2)
specialty farms greenbelt; and 3) big agribusiness.
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Tuwn of Marana General Plan
Plan Elements: Land Use
Flood control projects, necessary for community safety, may have the effect of
hastening rural land's re~use for urban purposes. As Santa Cruz River bank
protection (scheduled to begin in 1997) moves northward, consequences of adding
fertile land to the Town's ample developable acres inventory should be considered.
An orderly pIan of development, such as that suggested by the Crescent Concept
(see pages 69~71) is intended to be equitable for landowners and, at the same time,
support community character.
Promotion of Old West activities and themes may extend the economic life of
Marana's family farms. Agribusiness should continue to be respected as an
important component of the Town's economy. A logical approach for the
allocation of irrigated agricultural lands - permitting some "village" residential
development and encouraging the continuation of farming productivity in other
areas -- is strongly urged by local citizens.
E. Retommendations
Suggestions for preserving the Town of Marana land resource range from adopting new
regulatory policies to creating profit-sharing benefits for landowners. Dwelling density
controls and non-residential zoning policy, for example, are intended to meld town and
country attributes. Careful monitoring of the supply of land currently available for
development is an essential land use planning aspect.
J. Element Role. The Land Use Element sets the groundrules for development.
General Plan graphics and text indicate where and to what extent different types of
construction may take place. Restricting growth to locations that can
accommodate it; and discouraging diseconomic, unsightly incursions into rural or
scenic areas, is the Element's particular challenge.
Efficient land utilization encourages economies of scale: developing large enough
tracts with sufficient variety of use to assure cost-beneficial returns on public
investment and, at the same time, profitable density yields to allow buildout
production of affordable housing. It is well, also, in planning these primary
development areas to allow room for expanding commercial, industrial and public
facility activities over time as the number of dwelling units in the neighborhood
increases.
Specific planning may be appropriate for certain sectors in which development is
imminent. However, care should be taken to avoid proliferation of ASl hoc,
speculative entitlements. Clarified ordinances with streamlined procedures should
indicate where and when specific plans may be justified.
2. Resources. State planning and zoning enabling legislation permits local
government to exercise land use controls. Marana's unique, flexible approach to
zoning (which has much to commend it) should be reviewed in a comprehensive
manner. More directive, General Plan~implementing techniques are definitely in
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Town of Marana Genual Plan
Plan Elemmts: Land Use
order so as to establish definitive land use/intensity expectations for the Town's
growth areas.
Fiscal stability is essential to assure funding for infrastructure and other needed
public investment. Capital improvement programming and creative financing
mechanisms should be supported for these purposes. Land development policy, in
general, should promote projects which help to increase the Town's revenue
stream.
3. Implementation. Specific implementation recommendations are further detailed in
the Implementation Action Plan section of this Town of Marana General Plan.
Broad recommendations to achieve Land Use Element Goals are as follows:
Recommendation: Acquisition of open space preserves and/or retention of
productive agribusiness should be pursued through donation, purchase, easement
and development density transfer. Requirements for recreation, trails and scenic
corridors are to be considered in revised land use provisions.
Recommendation: Standards for the mitigation of intense developments' impacts
on existing or planned residential neighborhoods should be included in the Town's
development codes. A unified Land Development Code (a user-friendly document
which includes zoning, subdivision, site plan review, design guidelines and
engineering standards in a single-source) may be considered for maintaining the
quality of residential enjoyment as well as for economic development and
community character purposes.
Recommendation: Coordinated, comprehensive infrastructure and amenity
planning should be tied to a Town Capital Improvement Program that distributes
public investment proportionately throughout the community. Development timing
measures are part of the growth management strategy needed to encourage
neighborhood centers that relate to their surrounding residential patterns. Future
Town Center locational alternatives, with ease of access from the Interstate and
arterial roadways, should begin to be determined. Working with landowners, the
Town may begin evaluating the potential for developing up to forty acres of public
uses within an extensive Civic Center district that could also include privately-
developed office, shopping, hospitality and recreational facilities.
F. Land Use Summary Table
The fonowing table expresses key concepts and features of the Land Use Element. It is
offered as a summation of the issues which are important to Marana's future development
pattern. Land use principles and significant actions are also highlighted. This table can be
utilized as a quick reference tool applied to land use decision-making in Marana.
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Town of Marana General Plan
Plan Elements: Land Use
ISSUE COMPONENT PRINCIPLES ACTIONS
Environmental Provide '-1ds for dIYeIopment Program Irnp/ementltlon stnItegies for
MnSItlvIty through IOUnd envIr'onmentlIl aenaltlve land deveIopmInt n UN of
ltewarctshlp of 8ldsting racucea open Ipece lInd egricultul'llllnds.
GOALS
Conform to UtIlize perka, open Ipece and CrttnI for ~Ilmpect mltigIItlon
uiatlng tralla .. buffel'llInd connections IhouId be Included In de'felopment
nelghbortlooda betw8en Itlq:llU1dIng neighborhoods review ptOCIdures.
Identlfy balance Provide I1'Iixed-uu ..:tMty centers Promote clustered housing with high
of ICtMties proportlonlte to neighborhood traf'IIc UN genntora Umlted to ITlIjor
dwelIlnga lInd popuI8IIons tl'lnaporllltlon corridors.
UIblm Town lIdvocItes neighborhood DewIop community cor.. IUrrounded
form clUlter development P8tt8m by Iow-OenIlty hculng Il1d open 1Il'lC8.
Community Malm./n 1U1'l11mage and Support histoI1cellgl'lrlan center by
FUTURE chal'lcter emphasize open IIl'lC8 assets maintaining Old West themes. 0eveI0p
DEVELOP- Iandacape, .Jgnage, .rchltectul'lllltytes
MENT which promote small town heritage.
PATTERN
Grw.'th Phased land development Determlne limits for service 111'81..
management cootdlrel8d with Town goals Estllblish a Capllallmprovement
Program to guide nw.tment atmegl...
Rural Promote agricultul'Il Monitor flood control projects' Impact on
preservation productivity the VlIIue of agrlcultul8llanda. Develop
IandI with few.t lllItul'lll'1SOUrces flrst.
Efficlent land Encourage economies of Acquire open apace .....1Ve&. Rtl8tr1el
utiliZation ecale grw.'th to location which accommodates
its impacts.
RECOMMEN-
DATIONS CaLtlou& specific Develop ordlnanc:ea end Estllbliah a unified L..nd Development
plan development controls which clarify land Code which details zoning, aIte plan
use expectations review, design guidelines, and
engineering stIIndards In one document.
Development Promote neighborhood centers Coordinate Infrntructure ancI.menlty
Timing which relate to surrounding plans with. Town Capital Improvement
resldentlalPlttems Proaram.
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Town of Marana General Plan
Plan Elements: Economic Development
ECONONUCDEVELOPMENTELEMENT
Sound fiscal management is a principal Town of Marana attribute. In order to afford the many
civic improvements required to accomplish citizens' vision for the future, economic growth is the
Town's number one necessity. This General Plan recognizes that residential construction, by
itself. cannot provide a. sufficient fiscal base~ that business development is essential to the local
economy's well-being.
Locational advantage on the Interstate 10 Corridor, connecting to Arizona's two largest
metropolitan areas with trade in Mexico, is Marana's greatest economic asset. Population gains
provide expanding workforce potential. Natural resources, ranging from arable and alluvial soils
to remarkably scenic. mountain backdrops add further dimension for economic growth.
Anticipating a continuing demand for housing opportunities in Marana, citizens express a strong
desire for increasing the local economic base. Diversification -- and, especially job creation -- are
seen as objectives for accomplishing the community's long-term fiscal sustainability. New
business is necessary to help pay for needed infrastructure as well as serving as the foundation for
the Town's future operating expenditures.
A. Goals Response
Marana is looking for additions to its tax base to finance infrastructure expenditures; but,
also, to attain an economic stability which will allow the community to sustain itself over
the long term. Economic advantage should be planned with fa~y incomes, affordable
services and living quality in mind.
J. Jobs/Housing Balance. Ideally, more Marana residents will be working here five,
ten and twenty years from now. Reversing the trend from bedroom/retirement
community to become a well-rounded local economy will bring benefits ranging
from shorter trips to work, thus improving air quality, to providing more leisure
time with which to enjoy the quality of life improvements that are planned.
Providing a wider variety of well-paying jobs for local residents is one of the
Town's principal economic objectives. In addition to retail, hospitality industry
and warehousing expansion - all of which assist the tax base, technical and
manageria1 positions can contribute significantly to local household income.
Corporate or professional offices, for example, draw persons with increased
buying power into the community.
A.ction: The Marana Future Development Plan calIs for reservation of sites for all
types of industry and commerce easily accessible from residential neighborhoods.
Growth guidance policies are meant to strengthen the local workforce --
encouraging start-up and expansion of small business, skill-training programs, full
utilization of "people resources", including retired persons.
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1930
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Town 01 Marana Gen#!l'al Plan
Plan Elements: Economlc Development
2. Tourism. Thousands of 1-10 travelers pass through the community each day.
Economic objectives include vacationer amenities such as easy-off, easy-on food
and automobile services as well as overnight accommodations, shopping
opportunities, recreationaJ/cultural attractions and increased appeal to seasonal
visitors. The community should promote its location as the "Gateway to Saguaro
National Park". Tourist-serving uses are expected to enhance Marana's
appearance - not to project an unattractive jumble of franchise signage. Upper
end resorts and well-designed vehicle parks will encourage longer stays in Marana,
with highly cost-beneficial per capita visitor expenditures.
Construction of hotels, beginning in the mid-1990s, improves Marana's positioning
for visitors' dollars. Major league basebaWs expanded Spring Training facilities
just a few miles south on 1-10 and the Tucson area's increased attraction of
convention business, should swell guest room occupancies in Marana.
Development ofin-Town meeting facilities and, ultimately a Convention Center,
are projected.
Action: Incentives are considered for expanding Marana's hospitality industry
share and development of tourist attractions such as events or displays highlighting
archaeological/historical heritage, theme parks and recreational activities for all
ages.
J. Natural Resource Conservation. Mountains, open space and enjoyment of the
invigorating Sonoran desert environment are among the qualities which Marana
possesses - and must preserve -- in order to project a positive image for corporate
locations, housing choice and vacationing. Investment in scenic drives, controls on
signage, encouraging Western-style recreation -- aU will contribute to Marana's
highly-marketable community character.
Land resources include maintenance of farms, grazing range and scenic vistas.
Longstanding local mining operations, though continuing, should include fe-use
plans (possibly including recreational lakes or water features) for scarred areas
once profitable extraction has been completed. In particular, the Town's
archaeological treasures, such as within the Tortolita Fan area, should be
recognized for their value (both economic and intrinsic) as preserved assets.
Action: Positive steps, including possible Development Code provisions, need to
be taken in concert with local agribusiness entrepreneurs to sustain Marana's prime
lands for farming and ranching. Likewise, joint planning efforts shall be
undertaken with extractive industry representatives for the future restoration of
sand and gravel pits.
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Town of Marana General Plan
Plan Elements: EconomIc Development
B. EIisting Conditions
The Town is experiencing positive results from an aggressive economic development
policy. Local government leadership recognizes the role to be played by planning in
creating a stronger fiscal base.
Revenues for financing community growth are derived from retail sales tax (mostly,
businesses in the Ina/Orange Grove retail corridor), user fees and State revenue sharing.
Tax base increases and private developer funding are seen as necessary to finance
infrastructure for economic growth.
Marana's current economic status represents a combination of historic agricultural
business, suburban retail tax base acquired through annexation, newly-developing
commerce parks and hospitality establishments. The Town is poised for diversification
through the addition of office employment, destination tourism facilities, mechanized
warehousing and, perhaps, high-tech research/development campuses.
1. Database. Population projections suggest that Marana will more than double its
1995 Special Census total by the Year 2000, likely passing the 40,000 mark before
2010. Median household income, $22,445, in 1990, is increasing faster than the
Pima County average. Rooftops and the increased buying power they represent
are central to business-related revenue creation.
The Town's revenues are expanding, proportionately, even more rapidly than its
population. Compared with 1990, the 1995 Special Census showed a 242 percent
gain in population; whereas Town revenues grew by ~ 462 percent. A comparison
of Marana revenues to those of Pima County is shown in the table below. The
telling proportion, however, is that housing construction represents about ninety
percent of current activity. Much of the recent increase in revenue is represented
by annexation; but future annexations of highly-developable land are limited to
fewer than ten square miles of additional area. Therefore, future attention should
focus on cost-beneficial development within -- or immediately adjacent to -- the
current Town limits.
Revenu.. of Marana va. Pima County, 1980~O10
Annual Annual
Mal8na Percent Pima County Percent
Year Revenues Change Revenues(k) Change
1980-81 $448,271 nla $142,909 nla
1991)..91 $1,870,484 31.7% $327,430 12.9%
1995-96 $8,646,634 72.5% $344,On 1.0%
96-ge are unaudited figures and therefore estimates.
2. Future Demand. Marana's economic development initiatives should, literally, be
out in front of the community's population expansion. Most municipalities
experiencing rapid growth find themselves in a "catch-up" mode, following
residential construction; but here tourism, locational advantage and retirement
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Town of Marana General Plan
Plan Elements: Economic Development
incomes are forecast to inspire employment, service and retail business well ahead
ofnonnal population thresholds. Because of the Interstate's access, Marana could
capture three to four times the typical amount of business in communities of
comparable size.
In keeping with the local image, commercial and industrial development is
encouraged to incorporate more than the usual amount of open space.
Employment campuses may include public recreation areas. Shopping plazas
should contain ample landscaping and places for public assembly. Maintaining
reasonable land prices, supported by well-defined community development
standards, is an essential factor toward encouraging uncluttered, spacious work
and business places.
3. Current Plans. Masterplanned commuruttes and recorded subdivision plats
represent more than thirty thousand additional dwelling units in the Town (See:
Future Development Plan, page 24). Completion of a sewer lift station is enabling
Continental Ranch buildout, including commercial and employment uses. The
Redhawk community, under pre-development construction, represents numerous
housing starts over the next several years. Plans for additional hotels, restaurants
and retail establishments are in process for the Town's southern entries.
The following table displays the amounts of owner and renter occupied housing
units in Marana as of 1995. Single family owner-occupied properties clearly make
up the greatest percentage of housing type in Marana.
Marana Occupied Housing Units
In 1995
Total. Total.
OWner Occupied Units 1396 Renter Occupied Units 285
1 Unit, Detached 1172 1 Unit. Detached 102
1 Unit, Attached 1 1 Unit, Attached 3
2 Units 3 2 Units 8
3 or4 Units 0 3 or4 Units 9
5 or More Units 0 5 or More Units 8
Mobile Home or Trailer 220 Mobile Home or Trailer 155
Others 0 others
Persons in ONner Persons In Renter
Occupied Units 4066 Occupied Units 801
Marana Total Occupied
Housina Units 1681
Source: U.S. Burelu of the Census; 1S1l5 Mllrenl Speclll Censw
Private landowners have expressed desires for commercial or industrial
development entitlements in various locations. These intentions must be guided by
General Plan principles: scaled to surrounding neighborhood or trade area; multi-
modal access; mixing with civic, institutional, employment uses; located on arterial
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Town of Maran a General Plan
Plan Elements: Economic Development
roadway and/or cluster core. Although commercial development is desired, zoning
approvals should be considered when and where there is evident demand, not on a
speculative basis. Design, use-mix creativity, tenant commitments and
construction timing are among the Town's commercial zoning expectation criteria.
The Town, itself, is commencing a series of functional masterplans destined to
support forthcoming growth. Public works engineers intend strategic expansions
of the municipal water system. Regional commitments for wastewater service
capacity are being assessed for their adequacy to serve the future Marana. Street
and pathway/trails improvements are being programmed as a comprehensive
approach to encouraging economic growth where it is most feasible.
c. Dynamics
Marana is experiencing growth pressures. Development demand, expected to continue
over the next two decades or more, will bring significant change to the local economy.
First steps toward a new, more diverse economy are occurring as a result of southward
annexations and the beginnings of masterplanned, resort-residential communities in the
north.
1. Trends. Acquisition of major retailing established along the InalOrange Grove
Corridor is being augmented by on-going construction of tourist-serving uses in
that area and spreading northward among I-I0s interchanges. The earlier trend,
established by Continental Ranch for active retiree housing, has taken hold with
Redhawk and other residential communities, extending Marana's appeal as an
ideally-located adult-living community.
The next wave of development is seen as an expanded employment market, adding
regional office headquarters to light manufacturing, high-tech and warehousing
industry. Family housing neighborhoods and destination resorts may, soon after,
follow to mark Marana's economic boom into the Twenty-first Century. The Jobs
Balance Goal implies a targeted increase in the number of persons employed
locally.
2. Inte"elationships. Land use patterns will be dictated by economic growth,
moving south to north and westward along the Tangerine Corridor and eastern
Marana Loop segments as discussed in the Circulation Element.
Capital improvements recommended in Public Facilities and Services, however,
present the greatest potential influence on the Town's economy. Decisions
creating Marana's own, tailored solutions for wet utilities extensions~ its quality of
life amenities (such as recreation and open space); establishment of a civic center
scaled to a growing municipality will add significant dimension to the Town's
investment attraction. Financing infrastructure capacity with lasting, quality
engineering is the single-most important aspect for the coordination of a strong
financial future.
34
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Town of Marana General Plan
Plan Elements: Econom1c Development
3. Absorption Projections. Considering travelers, destination tourists and,
eventually, employees commuting from other parts of the metropolitan area, the
Town expects to utilize significantly greater acreages in non~residential use than do
many other Arizona cities and towns. The growth in spaciousness concept
envisioned in the Urban Form section represents a metering of development so as
to prevent unattractive. congested neighborhoods.
A conservative estimate for land absorption in categories other than homebuilding
assumes forty to eighty acres per year in commercial and industrial development.
That is, with twenty percent or more of annual real estate construction in private,
non-housing investment, Marana anticipates about one and a half times the normal
rate of community economic development. During the anticipated rapid growth of
the 2000~20 1 0 decade, economic development could represent an even greater
share of the Town's land absorption. Subtracting open space and public
improvement land allocations. non~residential development may be nearly a third of
local construction. Developing a resort industry will inflate Marana's proportion
of non-residential tax base lands. Typically, a destination resort may require
twenty to more than two hundred acres, depending on recreational facilities and
exclusive of associated residential homes, casitas or condominiums.
Commercial
2000-2010 SCENARIO
ACfelfYr ~ film CreKent 2dw:
120 1200 800 d,u, 500 d,u, 1100 d.u.
av. 2/ae.
200 2000 6000 d.u. 2000 d.u. 2000 d.u.
avo 5/ae.
60 600 400 ae. 40 ao. 160 ae.
~
+7,200 pop. 3/d.u.
LandUae
Low Residential
Med High Residential
+24,000 pop. 2.4 d.u.
IndustriallEmployment
Open Space
80
100
560
800
1000
5600
400 ae.
320 ae.
2,520 ae.
40sc.
30ae.
680 ae.
360 ae.
650 ae.
2,120
600,000 sq. ft. shopping/service
350,000 sq. ft. office
8,000 jobs
5,320 se. "" 8.3 sq. mi.
The urban form development pattern approach advocated in the Land Use Element
-- neighborhood clusters, seeks to allocate institutional, shopping and, where
appropriate, employment within masterplanned residential neighborhoods. Land
use ratios in such planned living areas would likely be seventy percent housing,
twenty percent streets and ten percent economic development - twice the normal
average for suburban areas.
Although Marana has a great deal of area within which it may grow, a basic
General Plan precept is early reservation of open space. Rather than seen as a
removal of land from revenue production, judicious scenic and recreational use
designation is considered an enhancement to the Town's economic base, serving
the definite purpose of community attractiveness. Put another way, if Marana
becomes too tightly packed, it will become just another example of suburban
sprawl, losing its special character.
35
10529
1935
, Pg: 46 of 108
Town of Marana General Plan
Plan Elements: Economic Development
D. Future Development Pattern Implications
Many different parts of the community will grow at their own pace. Orderly development
with ample economic opportunity, however, will not just happen; it has to be planned.
Public investment policy is meant to speed development in some places - where business
success for the private sector and positive revenue flow for local government are most
likely.
1. Urban Form. The decentraIized, cluster concept intends to project Marana's
desired image of multiple marketplaces .. a variety of choice in places to live, start
a business or work. Non-residential uses are scaled to their surrounding
neighborhoods.
An Economic Development sector diagram is depicted on the following page:
a. Aaribusiness Tier. Generally retained in rural, fanning or ranching uses,
this sector could support western theme establishments, riding academies
and guest ranches for the tourist trade as well as resident-serving shopping.
Continued agricultural productivity, especially here, is regarded as an
essential. continuing component of the Town's economy.
b. Marana Heritage Center. The Town's traditional core may accommodate
expanded travelers' services with hotel(s) and restaurants. Heritage events
and Old West architecture integrate specialty shops into public plazas for
activities shared by the Agribusiness Tier.
c. Central Commerce Parks. Freeway interchange improvements, integrating
frontage road treatments, provide opportunity for light manufacturing,
warehousing and offices in campus.like settings. High visibility from 1.10
offers excellent corporate logo display.
d. Tangerine Center. Long-range planning is advocated for extensive Civic
Center facilities, possibly at or near this location .. depending on ADOT
improvements to Tangerine Road. Convention space, performing arts,
local government offices and meeting halls might be developed, together
with private sector offices, shops, restaurants and hotels. Sculpted hills
from gravel.pit reuse could create a dramatic desert golf course setting.
e. Redhawk Resorts. Rugged topography creates a scenic backdrop to major
destination resort development. Boutiques and, perhaps, a restaurant
village would serve residents of this upper end neighborhood as well as the
resort's guests.
36
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1936
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10529 1937
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Town of Marana General Plan
Plan Elements: Economic: Development
f. Hartman Hills. Retail activities here would serve neighborhood residents
almost exclusively. Office suites with advanced communication capabilities
could complement entrepreneurs' home.based businesses operated out of
residences on large lots.
g. South Commerce Park. The Continental Ranch high.tech look sets the
tone for additional business park development in this locale. Prime freeway
frontage may be reserved for corporate "signature" structures housing
regional or home office organizations.
h. South Silverbell Neighborhoods. Residential and light indust!)' employment
development can support small business. Commercial recreation facilities
are a possibility to attract visitors and Ina/Orange Grove hotel guests.
i. lna/Orange Grove Commercial Corridor. The Town's prime retailing area
has expansion room. Hotel and medium-density residential construction
help to strengthen this marketplace. The area may especially cater to winter
and Spring Training visitors.
j. East Tier Neighborhoods. Shopping centers could serve a broad sector of
low-density, spacious residential growth. Research and office complexes
on large acreages might blend well with the Town's east edge desert
environment.
2. Community Character. Taking advantage of exposure from the Interstate and
major arterials, Marana's businesses project the community's visual image. View
corridors should be considered through industrial developments and commerce
parks. Guidelines for signage and property maintenance can help project a
welcoming appearance. The Town's many faces may be portrayed through
corporate treatments in commerce parks, traditional architecture for shopping
plazas and tourist attractions.
Care should be taken to design commercial or industrial structures so as to fit into
Marana's uncluttered, scenic image. Architectural themes - high-tech in
Continental Ranch, Old West in Heritage Center, contemporary desert southwest
along the east-west corridors -- reflect the community's diversity. Landscaping,
with berms to screen parking areas, and low-profile buildings in sectors with
mountain backdrops help to preserve views in business settings.
It is important for business to integrate with the life of the community.
Sponsorship for local activities, such as Founders' Day or rodeos by the Chamber
of Commerce should be continued, and recreational organizations' "adoption" of
parks or trails should be explored.
38
19529
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Tt1H1n 01 Marana GMeral Plan
Plan Elemmts: EcononUc ~elopment
3. Growth Management. Early economic development efforts are targeted to sites
with established infrastructure. Resort-residential enclaves are to accommodate
shopping, dining and, perhaps, some employment such as offices or. guest-serving
business.
With freeway interchange improvements, commerce park developments are likely
along the 1-10 Corridor. Masterplanned infrastructure systems, directed by a
comprehensive Capital Improvement Program, are expected to be the trigger for
economic development in interior sectors accessed by the Marana Loop's
segments as they are constructed.
In the longer term, new opportunity sectors are opened up through extensions of
utility service, Marana Loop and Tangerine Road Improvements, development of
masterplanned residential communities. With the possible exception of self-
sufficient relatively remote research campus development, businesses would not be
expected to locate beyond established urban growth boundaries.
4. Rural Preservation. A basic tenet of Marana's financial planning is to maintain
agricultural productivity. Substantial areas of farm and rangeland are meant to be
retained; and, as a rule, no irrigated farms should be considered for rezoning until
other uses are imminently available to replace them. To prevent premature
reduction of the agribusiness contribution to the local economy, development
timing guidelines should address appropriate use patterns on agricultural land
becoming available for residential construction as a result of County flood control
improvements and other projects.
The General Plan specifically intends to assure continued fanning and ranching in
the Town's northwestern sector, buffering the broad expanse of Pinal Air Park to
the north and extending southward to preserve non-urban environs for the A vra
Valley Airport. These areas are to be enhanced through incentives for visitor-
attracting businesses.
E. Recommendations
Careful positioning -- in terms of key locations as well as types of business -- represents
Marana's local government impetus for positive economic development. Preparing areas
for significant commercialfmdustrialfmstitutional development just ahead of demand
(rather than reacting to it) is the Town's fundamental capital improvement challenge. As a
general rule, the municipality or other governmental agencies take the initiative for
improvements to draw economic development; whereas masterdevelopers are expected to
finance most infrastructure for residential growth.
1. Element Role. The Economic Development Element assumes responsibility for
long-term fiscal stability in the Town of Marana. It establishes opportunity areas
to acquire jobs, sales tax base and increased family incomes to sustain the local
39
10529
1939
.-, I
. Pg: 50 of 108
Town of Marana General Plan
Plan Elements: Economic Development
economy's future. Encouraging investment in quality non-residential development
is best accomplished during the growth years.
Commerce-driven growth is not only possible, but necessary, in parts of Marana.
The Town's freeway advantage should be exploited as a joint partner with
residential demand as a means to guide land development, to capitalize on
transportation improvements and to afford public facilities' capital outlays.
2. Resources. Real estate represents the most tangible local resource. Properly-
planned development, especially following the neighborhood cluster form theme.,
can promote effective stewardship of local water allocations as well as reducing
the effects of an increasing population on air quality. Clean, water-conserving
industry should be sought. Contraproductive economic development, such as
businesses that consume or impact land/water/air resources inordinately, should be
discouraged notwithstanding their promise of jobs or revenues.
3. Implementation The four keys for economic success are: 1) presenting a
business-fiiendly attitude~ 2) maintaining a superior local image~ 3) providing
needed infrastructure~ and 4) enacting progressive development standards.
Although local population is growing, Marana's economic development sights are
much higher. The Town intends to serve much wider markets, including thousands
of visitors and persons residing in other parts of the Tucson region. Most
important, development-promoting activities should target specific market niches
rather than adopt a scatter-shot approach.
Recommendation: Transportation facility improvements should be logically
staged: first, to maximize freeway access for tourists and industry~ secondly to
complete a convenient internal circulation network for linking Marana's
neighborhoods. Water and wastewater system improvements shall be designed in
close coordination with 1-10, Tangerine Road and Marana Loop construction
timing.
Recommendation: Land development code revisions would establish criteria for
high-quality development, including provisions for business expansion with
appropriate review but with a minimum of permit processing time. Commercial
uses are encouraged to locate in properly-scaled centers. Commerce park criteria
are designed for industrial and business users requiring two to twenty acres with
joint facilities and amenities. Provisions may also be made for developing large,
single-user sites.
Recommendation: Marana needs to be selective in the industrial development it
invites. Certain sectors, particularly where agribusiness and extractive industry
continues, may be earmarked for heavier manufacturing and open land uses;
however, development codes must discourage siting of environmentally-impacting
or unsightly uses in locations which would detract from the Town's desired image.
40
10529
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, Pg: Sl of 108
Tqwn of Marana General Plan
Plan Elements: Economic Develop~"t
F. Economic Development Summary Table
The following table expresses key concepts and features of the Economic Development
Element. It is offered as a summation of the issues which are important to Marana's
economic well-being and community sustainability. Development principles and
significant actions are also highlighted. This table is intended for use as a quick reference
tool regarding economic development decisions in Marana,
ISSUE COMPONENT PRINCIPLES ACTIONS
JObIIHousing Provide 1 wider \WIIty of well- Reeerve Ioc8lIy ~ induery Ind
bel8nce Plying jobs fer local residents commerce Ill... 0eYII0p growth guides
which strengthen the local wort< force.
GOALS
Economic objectives should focus Utilize incentives to elCp8nd the
Tourism on provision of tou1at amenities, hoapIlallty indusby In Mlrana and to
servic:a IInd lICCCll'MlOd8tions dev8lp weI!-pllnned touMlllltractions.
Natural resource Project I lX*live 1m. of Mlrana Implement poMlble regulatory lellonl,
conservation through prelMII'VIlIon of mountains, coordinated with IgrlbuaJness Interests to
open splices & desert resources sustain firm Ind ranch lands. Plan for
future restoration of And II1d gravel plIs.
Urban Promote decnrliized neighbor- PhIIe public I private investments into
form hood clusters which support developing areas where economic
multiple rnarI<etpIIlces success is meet Ukely to occur.
Community utUIze business developments Promote wchltectural themes and cIeslgn
FUTURE characler to project Marana's comroonlty elements -llndtclplng, slgnage, erI -
DEVELOP- Image which enhance Maranl's scenic, desert
MENT surroundings.
PATTERN
Growth Tlrget economic devliopment Coordlnete commerce and business
management efforts to all.. with established developments with CIP direclecllnfra-
Infrastructure Itructure Improvemenl1l.
Rural MaIntaIn agricultural productivity Establish development timing guidelines
preservation until replaced by other business to addrIMlppI'OpriIte use petterns for
lnteresl1l .vaIlabte agricultural lands.
Transportation Logiclllly phase approprl8te MaxImIZe freeway access for tourists Bnd
facUlty tranaportatlon facility Il1d Infra- Industry, first. Second, develop
Improvements structure Improvements ICCelISIbIe IntemaI c1rcUation plItlema.
RECOMMEN-
DATIONS Code Establish criteria for hlgh-qUIIIty l.IInd development code ~ we to
revisions development support qullIty commercial development.
L0CIIl0n81 criteria .nd lite design guide-
Ilnes Ira applied to commercii/land
usee.
SelectIve Invite Induttrlll ~ts UtUIze development cocleI to c:IIscounIge
development approprillle to Mlrana'. envtr0nment8llmp1cts from industrial
environment elCPlInslons.
41
10529
1941
Pg: S2 of 108
Town of Marana General Plan
Plan Elements: Public FacJllties and Services
PUBLIC FACILITIES AND SERVICES ELEMENT
This Element is the Town's primary commitment to implementing the proposed Future
Development Plan. In large part, it becomes the driving force behind projected land absorption.
Improvements to and extensions of municipal services are regarded as the local government's
most important growth guiding decisions. Today, Marana's public facilities represent a variety of
styles and standards. They have been inherited from rural community evolution, masterplan
developer specifications, multiple service jurisdictions or providers and annexations of County's
administered areas. Town infrastructure, therefore, is an amalgam of components using different
approaches to selVe similar purposes. Some facilities are new, installed by the Town or
developers in recent years since incorporation; others, quite old, require major maintenance or
replacement. System quality and capacity differ significantly among the community's developed
sectors.
The public works engineering challenge in planning for the future is to juggle priorities within the
limits of available financial resources while, at the same time, preparing for dynamic municipal
growth. Existing facilities need to be kept safe and operational; yet, it is anticipated that within a
few years there may be ten times as many customers for whom the Town and other service
agencies must provide. Demand for expansion is already evident, it can only increase.
First, accurate inventories of properties and infrastructure improvement owned by the Town of
Marana (including roads, water, public buildings, parks) should be recorded with estimates of
their capacity, reliability and maintenance/replacement costs. The Town's facility status check
ought then to be coordinated with similar data from other local service providing agencies.
N eX!, a comprehensive series of functional rnasterplans, intended to meet forecast population
growth, should be identified; then prioritized and organized into a Five- Y ear Capital Improvement
Program (CIP). Prepared by Town staffwith the assistance of other agencies, even broad-brush,
outline documents will be helpful in determining order-of-magnitude costs and construction
timing for encouraging desired private development. As necessary, detailed design studies may be
supplied by technical consultants.
Decision packages for Town government should, consistent with the CIP, present logical
investments for providing quality municipal services. This action step is taken to implement the
General Plan through staged, functional masterplan imP.Tovements.
A. Goals Response
Citizen expectations for quality public service are incorporated in the goals, objectives and
policy suggestions General Plan participants have offered. Their general acceptance of
growth as being not only inevitable, but, also, desirable, reflects the hope that community
facility standards can be improved through economies of scale achieved from a larger
population base.
42
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I Pg: 53 of 108
Town of Mtl1'ana General Plan
Plan Ek1Mllts: Public FacUlties and Services
The three sets of Goals/ObjectivesIPolicies are revisited in broad Plan principles:
1. Municipal Wet Utilities. Planning for local wastewater treatment investment and
providing extended municipal water service are key objectives. Unification of
private water companies into a Town-wide, local govemment-owned system is
generally regarded as a cost-effective strategy. Timing of acquisitions, preferably in
advance of extensive development, will be an exercise in financial resource
management for the Town and its staff. Wastewater system investment, on the
other hand, requires significant capital to become a successful municipal enterprise
fund account. Continued participation in regional solutions -- or considering non-
traditional approaches such as constructed wetlands -- may better serve Marana's
purposes.
Action: New developments that may easily incorporate water service
infrastructure into Marana' s municipal water system are preferred over those that
require separate, non-dedicated supply and distribution. Pima County Wastewater
Management will be challenged to demonstrate adequate and affordable
accommodation of Marana's sewage treatment needs. The Town intends to
continue as a regional wastewater system partner upon reasonable assurance of
economical system growth management.
2. Community/Land Developer Partnerships. Creative municipal financing methods,
including private investment, is key to maximizing Marana's financial resources.
Local government is committed to the principle of stretching infrastructure
investment dollars not only to serve new populations, but to improve delivery of
service to the Town's current residents and businesses. Trade-offs, such as
increased residential development density in return for oversized improvements or
amenities provided for the general public, are reasonable means for achieving ''win-
win" results between private developers and Marana's citizenry.
Some of the Town's largest planned investments need to be carefully coordinated
with landowners whose properties may be benefited to be relatively certain that
growth will be forthcoming in places where improvements are provided. The
Marana Loop roadway, for example, represents a commitment of municipal
resources and County assistance priorities that should produce reliable private
sector actions to increase Town revenues.
Action: Marana intends to use its infrastructure investments to leverage cost-
beneficial growth. Major improvements are intended in the short run to provide
for development that will more than pay for itself (in terms of revenue projections),
thereby generating resources to finance additional infrastructure to meet projected
growth, pay back taxpayers, increase community quality and allow service
upgrades to existing neighborhoods.
43
10529
1943
> t....
. Pg: 54 of 108
Town 01 Marano General Plan
Plan Elements: Public Faclllties and Services
3. Future Service Needs. A Five- Year Capital Improvement Program, supported by
functional masterplans for streets, wet utilities and other Town projects, is
essential for orderly Town development. The recommended CIP would span a
period of five (or six) years, covering the next stage of what is expected to be
Marana's sustained growth. Costs are estimated for the Town's prioritized
infrastructure needs -- which allows interested developers to scope the extent of
private sector contributions as a factor in detennining project feasibility. Likewise,
coordination with planned projects of other agencies or jurisdictions may be
achieved.
Another vital aspect for public investment commitment is obtaining assurance that
facility improvements will be used. Revenue-producing development, ideally,
would result soon after infrastructure extensions were completed. For example,
Marana Loop segments should be selected to serve first those sectors that are ripe
for economic development.
Action: Citizens shall be appointed to assist in the determination, cost-scoping
and prioritization of the Town of Marana Capital Improvement Program.
Residents' and landowners' and developers' participation in CIP formulation __
and annual updating -- is a fundamental principle for maintaining strong, involved
public support for major funding projects to be undertaken by local government.
B. Existing Conditions
Some parts of the community, those most recently constructed, exhibit relatively complete
urban services. Other neighborhoods, built to less-dense, more rural character are
adequately serviced by water, waste disposal and street systems designed for their needs.
Public safety functions are provided through a municipal police force which has expanded
with the growing population and by contracted fire and emergency medical providers
serving delineated districts within the community.
An inventory of Marana services and facilities demonstrates a need to adopt
comprehensive functional plans for accommodating anticipated residential and economic
growth. Town engineers, cooperating (where appropriate, such as regarding
transportation, wastewater and major drainage facilities) with regional agencies, are at
work determining broad outlines for future public works. Standards are being prepared
for residential neighborhoods, commerce parks and industrial areas based on different
development density or intensity levels.
Locations of selected publicly-owned or -operated facilities and service providers are
illustrated on the following page.
I. Database. Current facilities are documented with emphasis on roadway, sewer
and water distribution capacity. Public buildings housing administrative functions
are considered adequate in the short term; however, office space (12,100 square
feet for the current staffing levels of 103 employees); and areas for courts and
44
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Town of Marano General Plan
Plan Elements: Public FacUlties and Services
public meetings (1100 and 1900 square feet, respectively) will require expansion,
together with parking areas, through continuing space needs planning over the
next two decades. Today, schools accommodate 10,858 students, parks provide
40 acres of recreation and the public library is housed in a 2,500 square foot
building with a collection of 11,125 volumes.
Through concerted Town effort, all of the 125-mile system of local streets will be
improved within two years. Generally, principal arterials are improved within
standard 150' -200' foot right-of-way widths (Tangerine Road, however. is
proposed at greater width); and collectors in 100' foot rights-of-way; and local
streets in 50' foot widths.
An estimated fifteen percent of Marana's population is served by the municipal
water utility. The remaining customers are provided for by franchised water
companies or private wells. Homes and businesses in the traditional Town Center
and in its southern sectors are on the public sewer system. However, many
outlying residences are on individual septic systems.
2. Future Demand Proposed improvements are timed to coincide with Land Use
and Economic Development demand. Thirty thousand or more additional citizens,
possibly five to ten thousand new jobs and high-quality amenities for tourist
visitors in the hundreds of thousands annually as well as local residents require the
planning. design and construction of infrastructure for a new city comparable in
size to Casa Grande. All this is probable within two decades or less.
On the average, ten miles of local streets and an equal length of new or improved
travel lanes on arterial/collector roadways will be required annually for a period of
at least a decade. Similar extensions of wet utility lines, plus street-to-structure
connections on-site, will be required. Water consumption would typically increase
by an annual rate of nearly a half million gallons per day; sewage treatment, by a
comparable rate.
As many as eight new elementary schools, four middle schools and one or two
high schools, together with expansion at existing facilities, may be required.
Branch libraries, parks, playgrounds and a community-wide pathway-trails system
are among other public assets that will be expected. Administrative offices, after
expanding in satellite locations, should consolidate major space needs in new civic
center development including conferencing, justice/public safety and recreational
facilities. Maintenance, storage, utility sub-station, water/wastewater plants,
landfill and other needs must also be sited in various locations within the
community.
3. CUn'ent Plans. Engineering Department activities and proposed functional
masterplanning schedules demonstrate the Town's efforts to be prepared for
growth. The Marana Loop (from Twin Peaks to Tangerine) and Tangerine Road
improvements, for instance, represent an estimated $28 million in roadway
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Town o/Marana GmeralPlan
Plan Ele~nts: Public Fadlities and Services
financing that is included in the Town~s Long Range Transportation Plan,
completed in 1995 by JHK Associates. The Pima Association of Government
Transportation Planning Office (P AGTPO) is tentatively prioritizing Marana
improvement projects (no new lanes are added) as indicated by the following chart:
MARANA ROADWAY IMPROVEMENTS 1997-2001
Funding (SK)
~ Xu.tOO MUm DncriDtion m l,Qgl ~
Moore (Sanders to Sandario) 1997 1.00 Rebuild: 21ancll, shoulders,; Drain 486 29 515
SandariolMoore Intersection 1997 .2S Turn Lanes; Lighting. Drain 181 24 205
TaDicrinc (Wild Bronco to T'dale) 1997.98 3.00 Rebuild/Overlay: 2 Lanes, Ihldrs - 1,253 1,253
(Breakers to Wild Bronco) 1997-98 2.25 940 940
(1-10 to Breakers) 1997 1.75 .. + ROW 1,575 I,S7S
Moore (Sandarioto Po,tvale) 1998-99 1.00 Rcarade; Drain; Rebuild 21ancs, shldrs 381 23 404
Twin Peaks 2000-01 .50 Rebuild: 2 Lanes, Shoulders; Drain 263 17 280
Silvcrbcll (Cortaro to Ina) 2000-01 --L.Q2.... 759 46 80S
TOTALS 11.25 2 070 139 3 768 5.977
Transportation facilities are covered more extensively in the General Plan
Circulation Element.
Flood control plans include Pima County Flood Control District initiatives to
provide bank protection (asking substantial landowner financial contribution) along
the Santa Cruz River. Master drainage solutions for the Tortolita Fan, an
extensive stormwater runoff area north of Tangerine Road and east of the
Interstate~ have been deferred by the U.S. Army Corps of Engineers. In effect, the
Fan has become a County and local problem that will need to be addressed for
protecting Tangerine Road access, developments in the Town~s northeast foothills
and feasible completion of the Marana Loop's scenic drive quadrant.
Other plans-in-progress include expansion of Continental Ranch sewer system
capacity through force main installation at the pumping station, municipal water
utility extension, and long-range planning by the private-investor utilities, school
districts and contract-service providers with Town of Maran a clientele.
C. Dynamics
The Town is attempting to respond to development pressures in a manner that will not
alter its overall rural community image. Improvements in public facilities and services will
play an important -- perhaps the most important -- role in facing this growth guidance
challenge. Policies relating to local government management style stress responsiveness
to grassroots citizen involvement with perspective for the well-being of the entire Town.
Standards are being set to recognize localized differences: agricultural areas, suburban
ranch living, family neighborhoods, sectors or "neighborhood cluster" sites proViding
opportunities for industry and commerce.
Marana must selectively go beyond regional facilities solutions taking charge of its own
development destiny. Public works for drainage~ as an example, should be coordinated to
serve Marana's development/rural preservation goals as well as alleviating regional
47
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Town of Marano General Plan
Plan Elements: Public Facillties and Services
flooding impacts on the Santa Cruz River and protecting transportation flow by abating
. Tortolita Fan runoff. Similarly, Pima County Wastewater Management and the Town may
need to seek ways for augmenting Pima County Wastewater capacity to support the
Town's anticipated growth.
J. Trends. Future development is to be shaped by a cogent, comprehensive Town
CIP. The combination of fiscal planning choices assuredly directs the Town's
development trends. Mid-term road projects favor Tangerine Corridor
development and, in combination with Santa Cruz flood control, potential
homebuilding in northwest Marana, removing cropland adjacent to the Interstate.
2. Inte"elationships. The other Elements are dependent on Public Facilities and
Services plans to be prepared for staged development. With much of the
community's infrastructure expansion devoted to improving existing roads in the
near tern, promoting the Marana Loop for internal circulation through long-range
planning, is critical to orderly growth. The Circulation Element heavily influences
this public works planning component.
Land Use, although certainly affected by road and drainage solutions, will require
accommodation by all utilities (public wastewater and water service as well as
power and communications from private-investor providers). Development
patterns follow installation of these improvements n or else they will be limited to
already-served sector infill.
Rural preservation objectives and growth guidance mechanisms heavily influence
the Town's Economic Development Element. That Element is impacted in three
ways by public facilities decisions: 1) new opportunity areas resulting from
definition of an urban services boundary; 2) adequate systems capacities; and 3)
the extent of private sector contributions required to fund service extensions.
Economic Development Element priorities, in turn, would shape the Town's
timing of investment in new facilities and services.
3. Absorption Projections. Preliminary facilities' masterplanning is scoped to
accommodate a 40,OOO-resident population threshold. Wastewater treatment is a
key factor in attaining this projection. The Pima County Wastewater Management
Department's 1988208 Consistency Report for the Marana Study Area advocates
a regional treatment facility to be constructed at the north end of the Town. That
recommendation, to serve a Year 2010 population of 21,325 (compared with
current forecasts of 40,000 by that date) forecast approximately $5 million for a
treatment facility, plus $4 million estimated interceptor construction, totalling $9
million in capital costs, $200,000 in annual operating and maintenance -- in 1988
dollars. New studies are required to update the Town's wastewater infrastructure
needs. Commitment to the regional service option -- or alternative decentralized
wastewater technology -- is critical to the Town's ability to grow as well as to
infrastructure cost containment.
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Town of Marana General Plan
Plan Elements: Public Facilities and Services
Potable water should be sufficient, with an assured supply from groundwater and
Central Arizona Project sources, to accommodate the projected land absorption
and population increase. Like wastewater and private utilities/service providers,
municipal water system costs are to be covered by users fees.
. Other public investment, however. with annual operations/maintenance expense
will have to come from general fund revenues, bonded indebtedness (for capital
projects), or other sources. More than one hundred additional acres of parks,
55,000 square feet in public building space, and 40 new Town personnel, for
example, are envisioned to serve 40,000 residents and increased visitor
populations. For example, as Marana grows in developed area and population the
amount of park acres available to the public should also grow. The graph below
outlines the recommended minimum community park acreage (i.e., not including
regional parks or preserves) based on population growth using a standard of three
park acres per every thousand persons.
250
200
150
100
Recommended Park/Open Space
in Acres
50
o
1995
V..r
2000 2010
2020
D. Future Development Pattern Implications
Planned routing or siting for public works directs future development. Where the Town
invests. landowners begin to design for new construction. Municipal services availability
and capacity are chief determinants of the Town's growth. These factors can constrain
development where it is least appropriate and accelerate growth in desired dev~lopment
sectors. Marana's public facilities planning is, at this early stage of community expansion,
the chief tool local government can utilize in shaping development patterns.
10529
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Town of Marana General Plan
Plan Elemmts: Public Facilities and Services
J. Urban Form. Initially, public works programs address 1-10 Corridor potential and
service to existing development. Connections, especially along the Marana Loop
and Tangerine, represent the second order of facility planning. Finally, linkages
among neighborhood clusters will be established.
The neighborhood clusters approach is intended to allow variety in density and use
~ thereby establishing different images for Marana's new residential areas.
Facilities may be quite variable; rural streets augmented by trails in some sectors,
full curb/gutter/sidewalk with surfaced pathways in others; constructed wetlands
(such as Tucson Water's Sweetwater Wetlands) could serve a group of
neighborhoods' wastewater needs whereas most of the community is on a regional
sewer system; a park may have equestrian accommodations here, playing fields or
jogging courses there.
2. Community Character. The CIP program needs to acknowledge the variety of
living styles throughout Marana. Rural image is emphasized in some parts of
Town; whereas tourism (resorts, commercial recreation, hospitality industry) and
commerce require more sophisticated facility treatments. Common denominators
include scenic views and spaciousness. These attributes are featured wherever
public investment takes place; therefore, local government buildings, schools and
utility installations are expected to confonn with their surroundings, blending with
the natural landscape where possible.
3. Growth Management. This Element is Marana's principal tool for guiding
development. Annual CIP updates are critical for the Town's ability to keep ahead
of development demand. As development pace a.ccelerates, so should Town
revenue projections, thereby allowing for expedited infrastructure or amenity
construction schedules. Where private construction slows -- or anticipated tax/fee
fund recapture does not materialize -- capital improvements may have to be
deferred until infilling occurs in the opportunity areas the Town has already
enabled.
Growth management principles are not meant to prohibit any appropriate
development that is otherwise consistent with the General Plan. However, where
landowners seek to build in an area before its public services are scheduled, the
added costs for extensions are borne by the developers. Generally, '1eap frog"
growth is discouraged -- and would be permitted only where there is clear cost-
benefit to the Town (assured by developer contributions) and comprehensive,
detailed masterplanning to provide necessary infrastructure.
4. Rural Preservation. Lands that are currently in productive agricultural uses
should be encouraged to maintain their contribution to the community's economy
and lifestyle. Flood protection, if financed in part by landowners, should be
evaluated carefully in terms of which lands might be designated for potentially
revenue-producing development and which areas may reasonably continue in
farming uses. Properties closest to the Interstate, with most plausible extension of
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Town 01 Marana General Plan
Plan Elements: Public Facilities and Services
municipal services might be eannarked for ruraVresidential and productive mini-
fann use, whereas agricultural holdings on the periphery of the developed Town
would remain as large acreage agribusiness.
E. Recommendations
Facility planning is dependent on the local government's ability to pay for needed
improvements or to provide incentives for private sector infrastructure investment.
Specific suggestions are intended to provide a foundation of public-private partnerships in
directing development growth. In short, the Town should assess its ability to pay for -- or
contribute toward, with other public entities - those projects which are most clearly
within the municipality's responsibility to protect its citizens' safety and welfare. Until
basic needs are met, entrepreneurial (enterprise activity) ventures and many desired
amenities may have to be deferred.
1. Element Role. This Comprehensive Plan component enables the Town to meet its
future population expectations. Growth should be restricted to locations where it
can best be accommodated. Carefully planned service extensions, controlled by
Town land absorption and economic growth targets, can maximize the return on
investment by the private sector and other levels of government as well as the
Town itself. As a general rule, public facility planning in a developing community
is directed to meet three criteria: 1) establishing service standards that are
equitable for all parts of the jurisdictions; 2) providing new development
opportunities that will be cost-beneficial to taxpayers; and 3) obtaining the most
effective financing, in concert with other public/private funding, to maximize the
long-tenn value oflocal government assets.
As the municipality matures, new functions (e.g., parks and recreation) and income
producers (e.g., convention facilities) may be considered. After the Public
Facilities and Services Element's foundation has been established, a broadened
revenue base can support these, and many other, desired investments.
2. Resources. New funding mechanisms, including developer contributions, must be
explored. Neither current general revenues nor bonded indebtedness based on
existing Town ratables are sufficient to supply all of the capital needed to fuel an
assertive, quality growth policy. Major roadways, regional wastewater solutions
and flood control may rely on outside funding sources. Nonetheless, the scale of
these programs may be so extensive that even relatively small local shares could
overextend the Town's fiscal ability.
Development impact fees should be considered. Marana recognizes, however, that
these .\1pfront" charges are often taken as negative signals by the development
community and, at the same time, may create false expectations among residents.
If adopted, impact fees require careful calibration, frequent updating and efficient
expenditure of funds for the purposes for which they were collected. Alternative
financing mechanisms, such as developer-provided oversized improvements with
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Town of Marana General Plan
Plan Elements: Public Facilities aftd Services
payback arrangements or creation of a Community Facilities District, may prove
more palatable to Marana landowners.
3. Implementation. Service and public facility planning requirements must be met
with comprehensive, prioritized and adjustable funding programs. Key suggestions
include:
Recommendation: A five year Capital Improvement Program is urged to be
instituted for prioritizing Town infrastructure and other capital needs in tenns of
projected financial resources. Citizen and developer involvement, support and
participation in CIP monitoring is regarded as a vital adjunct to this short-term
fiscal planning device.
Recommendation: Marana should update its commitment as a participating
municipality in the Pima County Wastewater Management program when it is
assured that the regional agency has realistically provided for the Town's future
capacity demands. In preparing a decision package for regional solutions, the
Town may first evaluate other, local options to determine their relative cost
benefit.
Recommendation: Development impact fees ought to be evaluated to determine
whether they are absolutely necessary to Marana's orderly growth. As
appropriate, other alternatives may be investigated, considering the imposition of
impact fees as a last resort. In the event that a program is instituted, it must be
founded on legally-defensible, equitable fonnulas for calculating contributions and
shall be revisited on at least a bi-annual schedule.
F. Public Facilities and Services Summary Table
The following table expresses key concepts and features of the Public Facilities and
Services Element. It is offered as a summation of the issues which are important to
Marana's ability to provide municipal services which will support projected land
absorption. Service principles and significant actions are also highlighted. This table can
be utilized as a quick reference tool applied to public facilities decision making in Marana.
52
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Town of Marana General Plan
Plan Elements: Public FaclUties and Services
ISSUE COMPONENT PRINCIPLES ACTIONS
Municipal wet Plan for infrastructure investment Incorporate new developments into
utIllt1ea nl government entity ooorcIlMtlon Manlns'. existing Wlltll' syItem. PimlI
for _ utility lTlIInagement County to IYlII1Ige wutewater needs.
GOALS
Communlyl Encourage Cl1l8tIve pubUc/prlVlte Manage short tenn InveMmenta on mejor
land developer pll/tnerIhlpa Where "wIn-wln" il'nprovernents to auure community
pal'tner$hlps Iltuationa are the owrall MUIt payback through revenue projections.
Future aervice Envision I ttv. year I1Inge of infra- OeveIop a Capital Improvement
IMI8da structure improvements and .nure Program & update .nnually. Involve
Investments WIll be readily utlllzed resldenta, l8r'lckwnenIand developers
In the CIP process.
Urban Addr... the ~ hierIIrchy 0eY8I0p f1Icilitl.. ~ for
form along tranaportatIon routes, Into and individual neighborhood elUlter& -
betwIIen neighborhood cluater& coordinated to use mixes, densities &
community nelds.
FUTURE
DEVELOP. Community Acknowledge Marana's IIf8ltyle Establish CIP prIoritiea for public
MENT eharacter varieties - from rural preservation Investments to consist of facilities whlch
PAlTERN to tourlsm development confonn well to their surroundings, such
a. civic buildings, schools and utilities.
Growth stay ahead of development demlnd Coordln8te CIIpltallmprovemems with
m.nagement through CIP updates Ind efficient ~b1I.hed opportunly .reas and
revenue projection management dewlopments consistent with the
General Plan.
Rural Balllnce urtlenlzation preaure Prlorltlzellood protection projects and
preservation with agribusiness and open lpece delennlne which IgrlculturallandS Ire
concerns best lulted for development.
FlCllity Restrict growth to Ioeatlon. whleh ElItebliah equitable 8el'\/ice standards.
Implementation CIIn beat utiliZe aervtce lIlltensions Provide cost-blneficial development
opportunities. Secure effective
financing which maximizes values of
RECOMMEN. Town .......
DATIONS
PlmaCounty Analyze the Town's future needs Update the Menna commitment to
coordination for wastewater management participate In the Pima Co. Wllltewater
Management Program. Evaluete
IoclIlllI'lions vs. regional solutions.
Impact fee Implement Impact ,... only If AnaIyle the fusibility of development
evsluation abIoIutely necessary to ensure Impact fees In MarIna. Inlll8tlgate other
orderIv arowth IoclII Dublie flIeilitv flnanc:jng ODtions.
S3
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1953
Pg: 64 of 108
Town of MtII'ana Gtneral Plan
Plan Elements: Circulation
CIRCULA nON ELEMENT
This Circulation Element is essential to the Town's orderly development phasing. Major roadway
improvements cannot be financed by local government alone~ however, planning, establishment of
consistent safety standards, capacity monitoring and special features such as pathway linkages,
tourist access or alternate transportation modes may be coordinated as Town initiatives.
Close cooperation with the Arizona Department of Transportation (ADOT), Pima County and the
Pima Association of Governments (P AG) as well as adjacent municipalities of Tucson and Oro
Valley in major roadway planning and construction programs is absolutely necessary for regional
circulation efficiency. Interstate 10 interchange improvements (including new ramps and
redesigned existing access) as well as frontage road traffic flow adjustments are anticipated to
enhance the Town's economic development attraction along the I-tO Corridor. Likewise, jointly-
supported construction on major arterials, such as Tangerine Road upgrading, would open up
additional land development opportunities.
Marana, however, needs to adopt a more assertive role in directing its own transportation destiny.
Although funding is presently very limited at the local level, priority projects can be identified,
assigned order-of-magnitude costs and scheduled for implementation as financial resources
become available from public agencies, local streets budgets and land developer contributions.
This Element also calls for Town initiatives in earmarking other desired transportation
improvements: scenic drives, trails/pathway systems and alternate travel modes.
A. Goals Response
The Town's transportation effectiveness, both to support and guide growth, depends upon
implementing a long-range, comprehensive roadway construction plan. A local roadway
hierarchy is to be developed in conjunction with improved Interstate 10 access. Scenic
drives and a community-wide trails systems are quality objectives in local transportation
planning.
1. Intelligent, Long-Term Transportation Solutions. Residents specified that this
Goal should be met through strategic planning: recognizing that the Marana of ten
or twenty years from now will have very different transportation needs than the
Town does today. Particularly, safety and roadway capacity issues should be
considered on the strength of predicted change in population; and, therefore, in trip
generation.
Transportation improvements are to be geared to long-range demands in two
different ways. When practical, reservations should be made in the near term for
identifiable eventual needs. Rights-of-way, for example, should be indicated and
acquired now to prevent costly future land acquisition. Understa~ding, too, that
much of the actual transportation construction can take place only when
substantial new development has begun to occur, a phased Master Streets Plan
must be designed -- adhered to consistently, and in accord with adopted Capital
54
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Town of Marano General Plan
Plan Elements: Circulation
Improvement Program priorities, as part of the Town's growth management
program.
The Town's Land Use Element assumptions are key to transportation facility
planning. Marana wishes to avoid unintended consequences of sprawl
development that often occurs when roadway extensions open up new areas
prematurely -- before other services can be provided economically and while other,
more developable land is being by-passed. Private sector cooperation, including
traffic management plans covering large development proposals, is expressly
solicited.
Action: Circulation improvements shall be designed in a long-range transportation
needs context which includes: Town preferences for regional vehicular traffic
solutions; acquisition of rights-of-way well in advance of construction; and
adoption of data, planning and improvement requirements for major private
developments. These expectations shall be documented in a Marana Streets
Phasing Master Plan as a refinement to Pima Association of Governments
Transportation Planning Office (P AGTPO) regional roadway plans.
2. Full-Service Circulation Systems. Marana's future transportation vision embraces
much more than simply roadway building. It is intended to be comprehensive:
integrating specialized routes, such as scenic drives -- providing opportunities for
trips or recreational opportunities on foot, bicycle or horseback; seeking transit
services for residents and visitors who cannot or prefer not to drive; and exploring
the Town's potential for aviation, rail and truck freight services.
Future development scenarios, featuring neighborhood clustering, will be
significantly enhanced by connection to a community-wide system of trails and
pathways. Equestrian, cycling and hiking or jogging recreational uses are to be
accommodated together with options for commuting to work, shopping and
schools. Outer loop roadway planning, which will be implemented in stages, could
provide shorter scenic drive links through foothills areas north of Tangerine Road
until ultimate Tortolita Fan floodway protection (enabling connection to the
Interstate) is achieved.
Special attention is directed to Marana' s aviation, rail and trucking potential.
Continued flight and aircraft maintenance operations, both at the Avra Valley
Airport and Pinal Air Park, should be supported in the Town's land development
policies. Freight transfers, by rail and truck, may also be encouraged through
maintaining interchange and railroad siding access at appropriate locations.
ss
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Town of Marano General Plan
Plan Elements: Circulation
Action: Additional transportation plans shall be developed: the Marana Master
Trails and Pathways Plan and the Alternative Transportation Modes Master Plan.
A Scenic Drive component should be considered for the Streets Phasing Master
Plan. Land use code revisions may be drafted for the preservation and
development of such opportunities or the protection of aviation clear zones.
B. Existing Conditions
The Town ofMarana)s current circulation status may best ~ characterized by the extreme
range of conditions and variety of demands upon local transportation systems. Roadway
design ranges from Interstate highway and urban arterials to country roadways and
residential streets. Tourism, agribusiness, increasing employment and population growth
impact roadway capacity, safety, drainage service levels and related regional air quality
issues. In addition to automobile traffic, the area is rail-served, experiences extensive
aviation activity and is situated so as to anticipate continued heavy trucking volumes in
Marana's modal split.
1. Database. The Town's roadway network is comprised of fourteen freeway miles
plus interchanges, maintained by ADOT; and approximately 125 miles of surface
streets of which virtually all are improved. State appropriations (Highway User
Revenue Funds, Federal assistance allocations. Local Area Transportation Fund)
provide for local street system maintenance and some resources for road
construction, including extensions and reconstructions.
Southern Pacific Railroad's main line parallels Interstate 10 for the Town's entire
diagonal length. There are limited possibilities for industry-serving spurs or sidings.
Avra Valley Airport, surrounded by the Town, though not incorporated within the
municipality. is a general aviation facility, maintaining two runways and terminal
facilities. Existing agricultural uses are encouraged to continue as neighboring uses
in the airport vicinity to minimize noise and hazard impacts.
Pinal Airport, just north of Marana, includes the Evergreen Air Center and private
operators as well as the adjacent Arizona Army National Guard. Characterized,
also, as general aviation, the Airpark has a runway 6,840 feet long and 150 feet
wide.
2. Future Demand. Population projections, amplified by forecast increases in tourism
and industry, indicate needs for two new freeway interchanges (at the Twin Peaks
alignment, and at Moore Road); modifications to existing interchanges; extensive
arterial widenings (e.g., Cortaro Farms, Ina, Moore, Silverbell and Tangerine); and
development of the proposed Marana and Camino de Manana Loop Road.
Collector and local street construction programs will also be required in
conjunction with the Town's homebuilding boom.
56
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Town 01 Marana General Plan
Plan Elements: Circulation
Arterial connections internal to Marana' s east and west sectors will become
increasingly necessary to provide for intemeighborhood trips. More direct routes
should be established for everyday trips to work or shopping, not relying on
Interstate segments for short commutes.
3. Current Plans. Marana's circulation is being viewed on both a regional and local
basis. Options for the P AG Master Transportation Plan ascribe high priority for
roadway projects in northern Pima County. The Tangerine Corridor's
improvement, for example, is seen as a benefit to Oro Valley as well as for opening
Marana's northern tier to development and tourism recreation. Freeway
interchange additions for Marana are also included in P AGMTP projects.
Marana's own long-range transportation plan, prepared by JHK & Associates,
calls for construction of the Marana Loop. This encircling facility of arterial
roadways combines existing streets with new connections, widened to provide
future capacity for the community's population growth. The loop is included in
the P AGMTP, but will require significant local government and developer
construction to implement fully.
C. Dynamics
Significant circulation enhancements -- initially, 1-10 interchange upgrading~ then, major
arterial construction to implement the Marana Loop; finally, alternate transportation
modes with buildout of collector and local street patterns -- need to be addressed in plan
sequence. Early, larger projects, of course, require State and regional assistance~ however,
the Town is beginning now to address standards and resources for directing its own
circulation preferences.
1. Trends. ADOT and PAG transportation plans will continue to influence Marana's
development. Interstate access frequency, reducing the interval distance among
Marana-serving interchanges. is a basic circulation improvement assumption that
results directly from population projections for Pima County north of Ina Road.
ADOT planning for one-way frontage roads has implications for industrial, office
employment and tourist-serving uses locating in the Interstate 10 corridor.
Arterial road improvements, particularly Tangerine Road, require careful cost-
benefit appraisal. Priorities for loop road links west of the Interstate (Twin Peaks-
Sanders, Wentz) and connections from 1-10 to the Tortolita Foothills on the east
side may be preferred from the Town's perspective in the nearer future. (See:
Circulation graphic on page 58). The funding required to resolve Tangerine Road
problems in creating a limited access super-arterial may cause the project to be
considered in stages or deferred until a later date (mid-tenn or long-term
implementation). Other initiatives, such as the growing attraction for destination
tourism in Marana and creating short trip options, are being considered for
including pathways, trails and scenic drives in the comprehensive Town planning
program.
.
57
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Town of Marana General Plan
Plan Elements: Circulation
2. Interrelationships. Transportation planning is meant to be responsive to each of
the Town's Plan Elements as well as to the growth management and rural
preservation emphases. Rather than simply concur with regional plans (although
certainly the community wishes to be cooperative with neighboring jurisdictions)
Marana intends to direct development into sectors where it will be most locally
beneficial.
Preferred land use patterns, for example can more likely be accomplished through
implementation of the proposed Marana Loop. Economic development goals
would be supported through ADOT interchange and frontage road investments.
Civic center designation, as well as other public facility planning, would be
promoted by determining improvement schedules for the Loop andlor Tangerine
Road.
Surface transportation construction projects will impact the Town's development
timing and, therefore, its growth management. Phased improvement of the
Marana Loop may be staged to accommodate, first, tying together the
community's more urbanizing neighborhoods, later, to complete the circuit for
preserved rural areas and scenic drives.
3. Transportation Capacity Projections. East-west roadway lane expansions are
seen as being required to handle cross-community traffic demand. The proposed 1-
10 interchange/crossing potential at the Twin Peaks alignment and in the vicinity of
Moore Road are essential to establish proper arterial spacing.
Major north-south traffic demand would be accommodated by Silverbell- Twin
Peaks-Sanders Road widening between Ina Road on the south and Marana Road
on the north. La Cholla, Thornydale and Hartman Roads, likewise, require
increased capacity between Orange Grove and Tangerine or Moore Road.
D. Future Development Pattern Implications
Marana's Street Phasing Master Plan, called for in this Element's Goals and
Recommendations, is central to the Town's control of its future form and image. The
Neighborhood Clusters approach, contributing to community spaciousness, is directly
dependent on the Marana Loop's design, phasing and funding for construction.
1. Urban Form. New (preferably masterplanned) neighborhoods containing a variety
of residential types and densities are seen as housing large proportions of Maran a's
future population. These developments, although largely self-sustaining for daily
shopping, schools, churches, recreation and, perhaps, some employment
opportunities will need to be better connected to one another, to Town facilities
and services, to direct job commuting and to the Interstate than is the case today
with Marana's widely-spaced, rural roads.
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. Pg: 70 of 108
Town of Marana General Plan
Plan Elements: Circulation
The encircling Loop ring is meant to serve and enclose the Town's suburban and
rural neighborhoods. More urban development, in Marana's southeast sector is
meant to be sustained by a tighter grid pattern of arterials and collectors.
2. Community Character. To become the metropolitan area's growing home town of
choice, Marana intends to draw both families and active retirees as residents.
Attractive and uncongested streets are envisioned as projecting the Town's desired
circulation image. Traffic to business and employment uses is seen as being kept,
generally, in close proximity to the Interstate; or, where oriented into the internal
areas, along major arterial street frontages.
Mountain views and trails systems are circulation-related planning functions to
which this Element may also contribute. Reservations of rights-of-way and new
corridors should be addressed during the early years of this General Plan -- scaled
and streetscaped -- so as not to allow traffic patterns to dominate the Town's
future image.
3. Growth Management. Uncoordinated urban development is spawned by opening
land for development before demand for new construction has absorbed an
appreciable proportion of a community's readily-available real estate inventory.
Roadway extensions often lead to the unintended -- and diseconomic--
consequences of leapfrog development. Marana's proposed growth management
principles discourage residential construction (other than at low density, rural
yields) outside of the Marana Loop alignment in the north, western and south
central portions of the Planning Area.
As a general rule, major commerce and significant housing development at a
density greater than three units per gross acre should be confined within about one
mile of the Interstate or south of Cortaro Farms Road/Continental Ranch unless
and until appropriate arterial or Marana Loop improvements have been completed.
Neighborhoods currently developing beyond the urban growth boundary should be
specifically addressed in the joint planning efforts of their developers and the Town
to ameliorate potential traffic congestion impacts or establish circulation system
options and amenities.
4. Rural Preservation. Transportation i~provements are suggested to be focused
within the southern segments of the proposed Marana Loop described by
Tangerine Road, Interstate 10, Marana, Sanders, Twin Peaks and Silverbell Roads.
This leaves the Town's entire northern tier free for continued agribusiness,
recreation and less intense residential development. In addition, protecting flood
plains along the Santa Cruz River and clear zones for the Avra Valley Airport with
low density uses will retain large areas of the Town in their traditional rural
character.
60
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. Pg: 71 of 108
Town of Marana General Plan
Plan Elements: Circulation
E. Recommendations
The main influence in Circulation Element Goals -- and consequently, in action
recommendations - is that, although the Town of Marana should continue to participate
in detennining regional transportation priorities, it is time to make definitive choices
regarding the municipality's own road-building preferences. The first step toward self-
detennination is in place: the JHK Long Range Transportation Plan. Next steps entail
more specific preparedness through construction standards, masterplanning, development
timing and funding resources.
1. Element Role. In summary, the Circulation Element is Marana's most challenging
Comprehensive Plan component because it is the most difficult for local
government to control or even substantially to influence. In a sense, this General
Plan component requires down-sizing: limiting the community's transportation
advances to those which fit the evolving local land use patterns and, also, assuring
that they will be affordable given many other demands for infrastructure financing.
Lack of funding for transportation should not necessarily be viewed as a detriment
to Marana's ultimate development. Rather, delays in growth should be considered
as opportunities better to plan for the types of construction, the quality of living
and the convenience or safety offuture populations.
2. Resources. The Town finds it necessary to explore new sources of revenue to
augment State and County roadways funds and revenues earmarked for local
transportation. Private sector contributions and dedication of sales tax revenues
may be utilized in helping to expedite circulation improvements for which
insufficient outside funds are available.
Cost-benefits analyses are required before committing to any major transportation
improvement, including those financed by ADOT or Pima County. No project
should be undertaken which may cause disruption to Marana's orderly, planned
development.
3. Implementation. Needs analyses are seen as the logical precursor to adopting a
staged financial strategy for the Town's transportation improvements. Basic
recommendations involve masterplanning and shaping regulatory tools to assist in
transportation plan implementation.
Recommendi1J:ion: Interactive masterplanning for Marana's transportation needs
shall be undertaken as follows: 1) Marana Streets Phasing Master Plan with
construction standards and Capital Improvement Program priorities initiated
immediately; 2) Rights-of-way needs and acquisition strategies, thereafter; and 3)
Master Trails and Pathways Plan, Alternative Transportation Modes Master Plan
completed within two years of General Plan adoption.
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Town of Ma,.ana General Plan
Plan Elements: Ci,.culation
Recommendation: Marana Development Code revisions shall address the Town's
Circulation Element needs, in particular, establishing criteria for traffic
management plans, scenic corridor planning, rights-of-way dedications, roadway
and trails improvement expectations and aviation clear zones.
F. Circulation Summary Table
The following table expresses key concepts and features of the Circulation Element. It is
offered as a summation of the issues which are important to Marana's future accessibility
and transportation network. Circulation principles and significant actions are also
highlighted. This table can be utilized as a quick reference tool applied to transportation
infrastructure decision~making in Marana.
ISSUE COMPONENT PRINCIPLES ACTIONS
Long-term Promote and utilize strategic Adopt a Master Streets Phasing Plan
solutions planning activities which Includes - traffle lOIutlona. right-or-
way 1CqUlaltlon criteria & Improvement
requirements for mejor developments.
GOALS
Full-8ervlce Plan for needed roec:twlys, but Analyze needs and develop IIddItIonal
circulation aI80 explore tnInsport8tion transportation plans: Marena Master
systems lltematlves & specialized route Trails and Pathways Plan & Altarnatlve
development Tnlnsportation Modes Master Plan,
Um.n Provide Improved lICC888 to new Key tnlnspoctatlon .Irnprovemem to con.
form & existing neighborhoods Met Marena neighborhoods with local com-
. rnerct & business end to regiOnal cores.
Community Promote attnlctlve streets, Busin... development ahould exist along
chanlcler mountain View corrIdolll & major .rt....lund In proximity to 1-10. Re-
FUTURE trall systems serve rlghtlHlf__y wen In advance of need.
DEVELOP-
MENT Growth Avoid roec:twly elCtenllons which DIscour8ge resldentIal construction out-
PATTERN ITI8lll1gement promote IelIpfrog devalopment slde of the Marallll Loop .lignment.
Rural Focus transportation Reserve the Town's northem MctIons for
Pl'8MlVltiOn improvements to the Identified agribusiness IctIvIty Ind recreation uses.
Mlrana Loop corridor PreselVl Santa Cruz flood plains and clear
ZOOM for the AVrIl Valley AIrport.
IntenIc:tIve Strategic masterplan& should 1) Develop and maintain I Marana Stnlets
ITI8sterplannlng identify Town needs and Win" Phlslng Mater Plan immediately.
2) Idenllfy rlghts-of-w.y needs .nd acqui-
sition stratlgles. 3) Complete Master Tnlila
RECOMMEN- and Pathways Plan & AItemattve Trans-
DATIONS partitiOn Modes Master Plan.
Code Speclllcllly addresa Clrculltlon Establ~h criteria for traffIC ITI8Il1gement
revisions Element issues and neecls plans, tcInic conidor planning, rIghts-of_
'lIlY dedicetlons, f'OlIc:twIy and trails
Improvement expectations, end eVl8tion
clear zones.
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....
.... .~ ..
Pg: 73 of 108
Chapter III
General Plan Emphases
10529 1963
, Pg: 74 of 108
Town of MtlI'ana General Plan
General Plan Emphases: Growth Managl!1lfent
CHAPTER III
General Plan Emphases
Two special factors of Marana's life -- preparation for growth and respecting the community's
agricultural heritage - influence every aspect of the General Plan. The aim is to unify favorable
local attributes of location, development demand and ample land resources into a distinctive place
to live, work and visit. The current range of experience spans urban housing clusters to small
town ambiance to ranch living; with commercial expansion seen through small, locally-owned
shops) bed-and-breakfasts to high-tech industry, office, warehousing and tourist hospitality
centers.
Affordability is a corollary of both Growth Management and Rural Preservation. Excellent value
for residents as well as tourists is meant to be assured. Local government can accomplish this by
continuing to operate within its means and by planning for orderly, compact development that
invests heavily in common amenities, design themes and compatibly-mixed uses for housing,
commerce parks, recreation and shopping areas. Spaciousness is maintained in productive open
lands: farms, recreational opportunities, working ranches.
A. Growth Management
Marana intends to accommodate in-migration by attracting business and jobs, families and
active retirees. The General Plan is the Town's overall governance to keep from
overreaching and, thereby, detracting from people's enjoyment of the place. Its goals,
taken together, are oriented to improving local quality of life.
1. Urbanizing Boundary. As a guide, the General Plan depicts a prospective cordon
line within which most urbanizing development (i.e., planned neighborhoods,
housing at densities greater than one residence per acre and non-agricultural
commerce) will occur. A recommended boundary is illustrated on page 64.
Exceptions may certainly be considered; however, proposed "urban" construction
beyond the boundary should be of sufficient scale and economic efficiency as to
warrant the line's alteration. That is, the principle is Capital Improvement
Program-driven -- municipal service extensions should be justified by the number
(and development timing) of prospective new customers. Generally, development
of property outside the boundary (such as State Trust lands) would be expected to
comprise a half-section or more of masterplanned real estate.
A particularly distinctive feature of Marana' s contained urbanization is its
"crescent" concept, illustrated on page 64 and discussed in some detail in the Rural
Preservation (lli-B-3, concept sketch, page 69) section of this Chapter. Northwest
portions of Marana are designated for Heritage Village Center and productive
mini-farm development within the urbanization boundary. Large-scale agribusiness
would form a greenbelt outer perimeter for the Town.
63
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Town of Marana
-"-rl i 0 -ria -
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Urbllnlzing
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crescent
Concept
ZONE 1
....... Vlbge Core
Visitor een..,.
Clu.wed Housing
ZONE 2
S~ F.-mIng
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"F.....-Home.. layouts
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Large .~ Agrtbuslness
RancheS .nd F.-ms
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.& SCALE IN __
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Town 01 Marana General Plan
General Plan Emphll8es: Growth Management
Some neighborhoods internal to the Town's ultimate growth boundary are already
established as non-urban '~slands". Here, where pre-established ranchette lifestyles
prevail, densities may be protected -- with, however, the understanding that
homeowners may be invited (or in some instances, required) to take advantage of
municipal utilities as they become available. Community-wide deference to this
preferred lifestyle should not be considered as license to dictate or impose low
density on other areas which may be reasonably buffered from existing enclaves.
2. Self-Contained Neighborhood Clusters. Preventing sprawled development is an
especially important precept for Marana. Infrastructure needs are great; municipal
services must be provided in the most efficient manner possible. That is, orderly,
economical growth requires concentration of service to lands which are nearer
existing facilities and which will support public or private utility investment.
Accordingly, the General Plan (together with its implementing tools) favors a
"neighborhood cluster" approach that provides maximum utilization of
infrastructure and amenity for minimum cost.
Depending on their location, clusters of homes with appropriate open space may
range in numbers of dwelling units from a dozen or fewer, where services are
already available, to several hundred, where substantial utility and roadway
investments are necessary. Larger clusters (see the schematic sketch, below)
should contain shopping and employment, in addition to homes, parks, trails,
schools, churches and other residential-related land uses.
The growth management objective is to create relatively self-sufficient
neighborhoods. Consequently, policy favors designing and phasing development
for economies of scale, encouraging commercial uses in areas where residences are
in place or under construction, rather than zoning isolated comers for business that
is not integrated into a community.
Mixed-Use NeighborhoOd Cluster
65
10529
1966
, Pg: 77 of 108
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NEIGHBORHOOD
CLUSTERS
Town of Marana
A-rlz'o-n-. --
M In SpecIftc Plan Anas.
~ and neIghbomood
urvk:es may be matIIr.
IDnned . contIlln . range
of dwdlng typn. shoppUtg.
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dewIoper duster pIIIns.
Legend
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Areas
~ SCALE IN "LES
.......
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Town of Marana General Plan
General Plan Emphases: Growth Management
The concept is meant to be flexible. In some instances, for example, an
employment campus may merit consideration in a developing residential area, thus
providing opportunities to walk or ride a bicycle to work. In others, higher density
multi-family or condominium housing may be appropriate as a buffer between
retail uses and single-family detached homes.
3. Cost-Benefit Analyses. Measures are required for judging whether development
proposals, annexations and large public works expenditures are financially feasible.
The recommended Capital Improvement Program has to be evaluated regularly to
assure that there is reasonable payback on public investment. This is especially
critical in administering the Town's bonded indebtedness within statutory limits.
Although it is supposedly a "principle" of local government land use decisions that
economics should not be considered, nothing could be further from reality __
particularly in Marana. Certainly entrepreneurial risk is the developer's business
and should remain so. Nonetheless, the Town must be assured of an affordable
future. Cost-benefit analyses should be conducted in all instances of incorporating
new areas into the Town to be confident that positive cash flow is foreseeable
within a reasonable time, say three to five years. Similarly, public works projects
require economic feasibility testing.
Marana wants private development to be profitable. The Town, however, insists
that growth should be on a ''pay as you go" basis as much as possible, that neither
taxpayers nor developers should have to pay twice for public improvements, and
that new construction should cover its own costs.
4. 2020 Vision. Over the longer term, a generation or more into the future, Marana is
expected to be home for more than 40,000 persons. As the community grows in
stages, so should its public assets, property valuation, variety of activities and
numbers of guest accommodations -- to name a few potential measures for Town
maturation.
Not all "growth" will be in the form of development. Increasing open space
accessible to the public would add levels (e.g., regional facilities as well as
neighborhood and community parks) and scale, such as developing a Marana
Circle Trail by extending local segments into the Juan Bautista de Anza National
Historic Trail, eventually across the Tortolita Foothills. Municipal art, cultural and
library facilities, too, are desired once basic infrastructure needs are met and a
broadened revenue base allows for greater choice in quality of life improvements.
Targets may be set now, with an eye toward future needs. For example, projected
Town Hall expansion in meeting, office and parking space may be designed for
mid-term use, with the intention of creating a new Civic Center with convention,
recreation and municipal/courts administrative facilities elsewhere and reusing the
67
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1968
, Pg: 79 of 108
Town of Marana General Plan
General Plan Emphases: Rural Preservation
improved, current structure for public safety headquarters, a senior center, or the
like.
Growth management, in short, IS preparedness as well as efficient resource
allocation.
B. Rural Preservation
Town citizens actively seek ways to sustain the historic role of agribusiness in the
community. Marana and the Avra Valley have long been providers of fiber and food to
the region and the world. Although farms are fewer, larger, more likely to be run by
conglomerates, many are still people-operated in this community.
There are concerns that flood engineering improvements, lucrative options from
homebuilders anxious to convert acreage into lots and, generally, the urbanizing nature of
Marana will mean the end of meaningful agribusiness in the community. The General Plan
seeks to provide both reasonable development and continued farming opportunities.
/. Commitment to Productivity. Marana, at least in parts, is becoming more urban.
Yet, many area residents, non-farmers and farmers alike, believe in the importance
of retaining agricultural productivity inside the Town. There are various reasons
for the attitude: good land supplying human needs, country atmosphere, local
history, openness and all of the above.
Farming, particularly cotton, has been fundamental to the local economy since the
railroad was built and permanent settlement occurred. The gin has been closed, but
the University of Arizona experimental farm in Town and miles of cultivated acres
attest to the continued profitability of cotton and other crops. Rangeland, too,
contributes to local agribusiness revenues. An auction center in Town draws
bidders from all over the southwest to purchase prime cattle.
Fertile, irrigated land may continue to supply food for the region and specialty
products for wider distribution. Small, "boutique" crop farms can be financially
successful as the families who work them enjoy the wholesome, rural atmosphere.
With co-op sales organization and festival weekend marketing events, Marana's
part-time farmers can supplement their incomes, attract produce buyers to the
community and, most important, continue the farming tradition.
2. Community Pride Attraction. Marana's wholesome, agrarian appearance - along
with mountain vistas -- is its most compelling visual attribute. As travelers pass
the community or visit, irrigated fields create true greenbelts as relief from miles of
desert or expanses of billboards and sometimes unsightly industry.
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Town of Marano Ge"eral Plan
General Plan Emphases: Rural Preservation
Working farm experiences, from ''u-pick'' to beds-and-breakfasts, are fun
introductions to the Town for children and adults. Even residents in more urban
parts of the Town win enjoy bringing guests to see and sample their own farming
community. Founders' Day, Rodeo and many other civic events join all local
citizens in heritage celebrations.
Agrarian uses provide ideal transitions for other local points of pride. Grazing
lands maintain openness for view corridors and for trailrides or hikes along the
Santa Cruz River and in the foothiIls. Aviation operators appreciate buffers
created by expansive fields. Planned transitions such as these can be perpetuated
through local land use policy and granting agricultural or scenic easements,
3.
Cresce111 Concept for
Northwest Marano. Farm
tradition is seen as being
maintained, rather than
preserved. There can be re-
use of some agricultural
lands for new neighbor-
hoods without detracting
from community character.
Melding residences, shops
and gathering places into
the Town's northwest sec-
tor can accomplish an
orderly redevelopment or a
contemporary settlement
with traditional farming
themes.
;Jl
.V/"'I2~" In-Town
(,/ i ~OU.lng Heritage
,. ..' ,"" Village
/,' ./ Co...
, " ! ;~'/ ' , ~Agrlculturell VleJtor
<< f f(' ,:eIl !' ~ :Attrection.)
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Crescent Concept
10529
1970
69
, Pg: 81 of 108
Town of Marana General Plan
General Plan Emphases: Rural Preservation
A focus area may be enhanced, easily accessed from the Interstate, to function as a
FarmlRanch Agricultural Exhibit Center. Multiple structures could comprise a
Visitors' Center, with restaurants, convenience stores, motel accommodations
added around landscaped parking plazas with shaded picnic ramadas. Former
agribusiness buildings, including the cotton gin, might be converted into museum,
display and local information space. Tour groups, buses of school children and
Interstate vacation travelers would be especially attracted to sample Marana's
history.
Around these educational visitor attractions; a village layout of detached homes
and business on small blocks is proposed. This would be a traditional village (as
contrasted with the fashionably urban "neo-traditional" village) because it, in large
part, already exists; it does not need to be artificially re-created.
Design guidelines, administered by the recommended DRB, can assure
construction of new, affordable homes that contribute in architectural style (e.g.,
peaked-roof bungalows with porches) and setting (tree-lined streets) to the farm
village theme. Sidewalks or paths lead to neighborhood shopping in the village
core, the central park plaza and Marana schools. Residences are small, closely
grouped to establish shared neighborliness among young families, first-time
homebuyers and empty nesters that appreciate the multi-generational mix,
shopping convenience and community activity of this close-in, compact
neighborhood.
Specialty working farms are the key to Marana's "crescent" concept. Arranged in
a designated band of mini-farm opportunity properties within a designed irrigation
system, five- to ten-acre parcels would be developed with packaged "fann home":
floor plans, out buildings and crop/garden layouts. Certain tiers of these lots will
abut equestrian trails with each homestead adding a corral, horsebam and exercise
area.
A sales and marketing cooperative might be established to promote profitable
specialty farming among scores of producers. Exotic vegetables, nuts, fruits, salad
ingredients, herbs, and flowers would be among crops that could be packaged for
mail order and grocery chain distribution as well as sold from Marana' s Farmers
Market.
70
10529
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Town of Marana General Plan
General Plan Emphases: SumnlO1'}'
Big agribusiness continues. Ranches, farms, and the auction facilities maintain a
broad arc ofland around the crescent's periphery and on out into the Avra Valley.
The entire community has a stake in keeping these lands productive - and,
preferably, locally-operated. Certain accessory commercial uses may be permitted
in conjunction with on-going farm activities: guest ranches, get-away conferencing
facilities, small recreational vehicle parks, repair and fabrication facilities and many
more creative ideas compatible with the farm area.
c. Summary General Plan Policy Direction
Guiding growth requires an investment plan coupled with strong projections for revenue
production. Marana's Capital Improvement Program will provide this foundation. Orderly
development within the Town's means may be promoted through general adherence to the
self-contained neighborhood and urbanizing boundary concepts -- with exceptions allowed
for proposed developments that demonstrate creative, cost-beneficial solutions.
Maintaining rural ambiance and productivity is furthered through development approval
policies that encourage agricultural profitability and, at the same time, prevent
urbanization from forcing farming activity out of Town. Specifically, the fertile crescent
scheme: heritage core, farm village, producing mini-farms and big agribusiness is intended
to confirm Marana's position as the region's grocery basket.
In short, the management/rural reserve strategy is designed to get out ahead -- and stay
ahead -- of growth. Marana's General Plan directions offer an assertive development
approach with full community support for scenic, agricultural and cultural heritage values
(from archaeology to farming tradition); and amplification of community character
through eclectic new neighborhoods that are scaled for community sustainability.
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Chapter IV
Implementation Action Plan
-, 0529 1973
. Pg: 84 of 108
Town 01 Marana General Plan
Implementation Action Plan
CHAPTER IV
Implementation Action Plan
Goals stated in Marana General Plan Visioning, further refined in Elements recommendations, are
then translated into a series of initiatives that are meant to accomplish plan objectives.
Fundamental principles for community development can be best supported by cumulative, directed
decision making. The step-by-step implementation process first establishes a foundation. The
process then builds on those initial accomplishments to add new programs to continue shaping
Marana's development. Finally, the intended community improvements are delivered.
Suggested implementation actions are outlined by Plan Elements, as well as by general phasing
schedules noting when they might begin. Timing is proposed in terms of years, but it should be
adjusted regularly to fit actual population thresholds, which may be more realistic benchmarks
than simple chronology. Changes of conditions may, of course, cause priorities to be rearranged
or different strategies to be adopted. The Implementation Plan, however, offers an overview
continuum for attaining Marana Vision.
IMPLEMENT A nON PLAN BASIC FUNCTIONS
There are four main aspects to Implementation Plan basic functions: 1) using the General Plan, 2)
progressive strategies, 3) growth guidance, and 4) maintaining the General Plan.
A. General Plan Use
The General Plan is designed to be useful at various levels -- for citizens, staff, and
decision-makers. Ideally, the General Plan will become a standard reference for measuring
development proposals and municipal investments. All future projects are expected to
make positive contributions to General Plan objectives and to mitigate negative impacts on
the community or surrounding neighborhood.
Developers would be expected to know General Plan precepts. Citizens commenting on
the merits of development applications could look to the General Plan for the guidelines
the Town uses in judging project acceptability. Council and Commission members may
come to rely on it as a checklist for community-wide appropriateness.
B. Strategy Prioritization
Implementation activities are arranged sequentially. Basic tools (such as code changes and
the CIP are put into place first. Then, programs are recommended that should result in
early, tangible successes.
Resource management -- deployment of funding, citizen volunteers, Town staff -- is an
integral part of implementation. The General Plan is designed to gain momentum as
Marana grows with revenues from new development.
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Town 01 Marana General Plan
Implementation Action Plan
Action Plan phases, described in this Chapter, respond to the public's expectations for
community enhancement. Initial stage projects are models for continuing involvement,
putting in place multiple procedures from grassroots planning to Code flexibility, that will
sustain General Plan progress.
c. Growth Guidance
Constraints to development are acknowledged, indicating areas which should be preserved
in a natural state or devoted to less intensive land uses. Expanding boundaries for
urbanization observe logical growth paths where system extensions can be achieved
economically.
Infrastructure financing mechanisms are meant to spread public investment throughout the
Town -- recognizing needs of built-up areas as well as demands from new growth sectors.
The General Plan acknowledges that renewal or maintenance of existing neighborhoods is
an essential corollary to growth. Preventing inner-Town aging and blight helps to sustain
Marana's multiple marketplace strength.
D. Plan Monitoring
Responsibilities are to be shared among Marana citizens, municipal leadership, and staff
for maintaining the General Plan's effectiveness. Regular progress review, on at least an
annual basis, is regarded as a necessity. Likewise, priority-setting, such as yearly updates
of an expanded CIP, should involve broad community representation.
Standards for measuring General Plan perfonnance should be established. Predetermined
methods for amending the General Plan concurrently with rezoning requests are set to
cover changes of local circumstances or to evaluate development proposals that are not
consistent with General Plan designations.
ACCOMPLISHING GENERAL PLAN GOALS
Marana's community values, as reflected in the General Plan are not simply passive slogans. They
are meant to be forwarded aggressively in a series of coordinated actions among local residents,
property owners and Town government.
Citizen-inspired goals, objectives and policies are specifically targeted for each of the four General
Plan Elements. Growth Guidance and Rural Preservation themes are also highlighted.
A. Land Use Actions
Spatial relationships in the Town play an increasingly important part in its future
development. Although there is much room for growth, the types and densities of land
use affect the community's future character. The following goals-response actions are
intended both to support economic growth and to maintain high quality residential value.
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1. Environmental Sensitivity. Functional plans for incorporating open spaces, sites
with archaeological or heritage value and natural habitats into Marana's future
development pattern are a next step toward respecting the environment. A review
of the Town's native plant ordinance considering feasible trade-offs for preserving
vegetation and terrain, should be included.
Programs for State Trust Lands reservation are advocated, also, with private
developer participation invited as an alternative that may allow possible density
transfer allocations. Longer-teon funding for scenic anellor agricultural easement
acquisition is recommended for future consideration.
2. Conform to Existing Neighborhoods. Clustering policies encourage planning for
(or augmenting established development so as to create) self-contained residential
enclaves. As a general premise, current ranchettes would have their densities
replicated within a quarter mile of inhabited residences unless more dense
clustering is required to support needed municipal system extensions. Other
exceptions (allowing for transition to higher density housing) include natural
barriers, major arterial roadways or open space buffers averaging 200 feet in
width.
Regulatory standards are recommended for assuring compatible residential lot
sizes in close proximity to low density housing. The Town may also consider a
policy for creating open space or low density benefit assessment districts to fund
land acquisition for neighborhoods wishing to exceed the General Plan's density
transition guidelines.
3. Balance of Activities. Legislative decisions for rezoning to economic development
uses (particularly retail, hospitality and resort construction) are encouraged to
provide a replenishing supply of targeted opportunity sites. Annual analyses of
land absorption by land use type and zoning district classification are
recommended to determine appropriate response to demand and prevention of
overdevelopment in any category.
Masterplanning tracts of a quarter section or greater would be expected to
accommodate shopping or other commerciaVindustry uses where appropriate, non-
residential uses (especially schools, churches, parks and convenience shopping)
may be internal to the neighborhood accessed by collector streets and pathways.
Similarly, key locations, such as freeway interchanges or major street crossings,
should provide open space, public areas and, perhaps, multi-family housing as well
as intensive commercial or industrial uses.
4. Ccxk Coordination. Marana's traditional land use "character zoning" categories
are meant to be retained as approximations of General Plan designations.
However, recognizing that the Future Development Plan is not a zoning map and
that greater specificity may be needed, some refinements -- new classifications for
use mix and intensity, development review criteria and, possibly, references to
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infrastructure improvements -- are in order. A comprehensive zoning revision
study is found to be warranted in the near term to provide implementation tools for
carrying out land use policies.
As an option, the Town may wish to take this opportunity to establish a unified
development code, reorganizing subdivision, site plan and design guideline
provisions into a consolidated, "one source" document with streamlined zoning
regulations. This comprehensive regulatory updating, whether near term or
deferred to some future time, should attempt to coordinate, where possible, with
terms and provisions from other jurisdictions in the metropolitan region.
B. Circulation Actions
In addition to amplification of the 1995 Long Range Transportation Plan with surface
street phasing improvements, commitments are required for alternative modes of
transportation as well as, by popular demand, a community-wide pathway/trails network.
Coordination with other jurisdictions is vital -- state, County, P AGTPO, neighboring
municipalities. However, within the overall regional circulation system, Marana must
establish its own priorities.
J. Long-Term Transportation Solutions. The Marana Loop, at least in its southern
half (south of Tangerine), is the Town's number one circulation priority. It cannot,
however, be achieved with local resources alone. Tangerine Corridor and new
interchange/crossing ofI-to connecting Twin Peaks Road to Camino de Manana
should be promoted as regional projects.
. .
Later, the Hartman and Sanders legs may be improved by the Town and local
developers. The Loop's northern reach may ultimately be added as a scenic drive
(perhaps with toll road funding and ADOT assistance) to provide an interchange in
the vicinity of Hardin Road.
2. Full-Service Circulation System. Transit service can begin with shuttle operations
sponsored by employers or social agencies, growing to dial-a-ride, express bus and
full transit schedules as population expands. Appropriate programs may qualify
for special funding (e.g., ISTEA). Getting around Marana should be made easier
for seniors, children and workers.
Commercial traffic management contributes to Marana's loeational assets. Truck
freight movements can be improved through new and improved 1-10
interchange/frontage road designs. Railroad operations are an attraction to
industry. Aviation facilities at Pinal Air ParklEvergreen and Avra Valley Airport
are to be protected from incompatible land use patterns in approach zones.
The pathway alternative for pedestrian and bicycle trips to schools, shops, work or
recreation is one of the Plan's major transportation emphases. One measure for all
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future development proposals is their potential contribution to the community~s
non-vehicular by-ways system.
c. Economic Development Actions
Diversification is an elemental aspect ofMarana's economic development aims. Sales tax
revenues are desired from retail businesses and the hospitality industry, but well-paying
jobs for the local work force -- in a variety of technical and managerial enterprises - is the
primary objective for raising residents' incomes.
J. Jobs/Housing Balance. Marana specifically seeks corporate location and
expansion of existing business within the municipality. To encourage technical job
development, skills training center and higher education opportunities are needed.
Development code changes that enable campus-type development, surrounded by
walk-to-work, and affordable housing are recommended. Workplaces may
become the nucleus for some of Marana's future neighborhood clusters.
2. Tourism. More significant for local government revenues than job creation, the
hospitality industry nonetheless is expected to become an increasingly important
segment of the local economy. Ideally, hotels, restaurants and shops catering to
tourists will be intennixed with other uses so as to introduce visitors to other
attractions and activities in Town. Business travelers and seasonal visitors are
included in Marana's friendly hometown atmosphere.
Hospitality accommodations should be promoted, especially, in the Town's rural
theme sectors. The village, for example provides an ideal setting for beds-and-
breakfasts, restaurant groupings and leisure time interests.
3. Natural Resource Conservation. Marana intends to utilize its scenery, openness
and natural areas to best advantage both by protecting them and by identifying
special sites for signature corporate headquarters, destination resorts and quality
housing areas with undisturbed desert environments. Open space preservation
masterplanning is considered as an essential counterpoint to urbanizing
development in the Town.
D. Public Facilities and Services Attions
There is much to accomplish in terms of designing, financing and constructing municipal
facilities and providing a full range of needed public services. Growth potential, however,
makes the job considerably less daunting - because Marana is positioning itself for
increased private sector investment.
J. Capital Improvement Program. A fully-dimensioned CIP should be established as
soon as possible. The CIP identifies Marana vision in realistic terms by embracing
projects that add to quality of life (such as recreation or community appearance) as
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well as the basic, essential utilities -- even if some desired items must be deferred
until they become more affordable.
Functional plans (for streets, open space, wet utilities, sensitive area preservation
and the like) are necessary adjuncts to CIP effectiveness, but Marana cannot wait
until all are in place. Instead, funding reserves and future-year prioritization
should be used to "bookmark" big projects for immediate implementation once
their master plans are complete.
2. Wet Utilities Investme11l. The municipal water system is seen as an entrepreneurial
investment. Annual "sinking fund" accruals should be planned for the expedited
economical purchase and expansion of private water providers.
Wastewater treatment capacity is recognized as Marana's potentially greater
restraint to quality growth. A Master Plan must be developed as assurance against
regional system capacity shortfalls. Alternatives, such as constructed wetlands, are
studied.
3. Developer Partnerships. The Town may create a catalogue -- or "wish list" -- of
particularly needed projects for which financial assistance will be required. Private
sector contributions of these desired priorities may be the basis for accelerated
infrastructure development, intensity/density increases or other trade-offs.
ACTION PLAN PHASE~
Marana's General Plan implies momentum. Residents wish to keep their Town ahead of the
growth curve. Landowners and businesses need to know how and when to coordinate their
development prospects with municipal plans. The actions required of local officials and citizens
to make their Town a reality are selectively listed.
Action Plan recommendations are set forth in broad chronological sequence. First steps are
building blocks for further refining Town decisions. An initial set marks the beginnings of General
Plan implementation. The second group of actions assumes continuing population growth. And
the longer term considerations are designed for Marana's future as having become a medium-
sized municipality.
A. Short-Term Actions (1997-98)
Following General Plan adoption, Marana will want to get on with its implementation. Not
all steps can be taken at once; however, each should be considered, with the more
promising ones started as soon as possible.
A half dozen initiatives that can be launched immediately are:
1. Capital Improvement Program. This initiative is already underway with the
Town's application for State of Arizona Department of Commerce CIP matching
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funds. A citizen-supported assessment of local needs should lead to prioritization
of the first five-year program for Council consideration in early 1997. The CIP
may be dovetailed with the Town's 1997-98 Fiscal Year Budget.
2. Code Revision. Development regulations and guidelines have been reviewed.
Consultants and citizens, alike~ suggest that the Town begin a comprehensive
revision that includes provisions (such as neighborhood planning) that will serve as
incentives or tools for General Plan implementation. A full commitment to
creating a unified development code (including subdivision regulations, site
planning criteria, environmental preservation guides) may be undertaken early on --
or deferred until basic zoning ordinance changes have been considered.
3. Prioritized Functional Plans. Master plans for public facility progress need to
accompany the ClP. As a beginning, the Town should detennine the order in
which these community-wide assessments should be addressed, desired levels of
detail and the approximate time and effort resources required by each. Some
functional plans may be withheld for later consideration as Mid-Term Actions.
4. Neighborhood Criteria. Community input regarding transitional use, buffering and
density standards should be obtained. Fairness respects both existing development
and prospects for land use that will be mitigated or sufficiently distant not to
impact current neighborhoods.
5. Loop Segments. Marana's positioning for regional road building projects favor
those that will constitute a start-up for the Marana Loop. P AGTPO and ADOT
recommendations for expediting design and construction are sought regarding
Tangerine Corridor, and 1-10 interchange(s).
6. Opportunity Site Identification. Selection of the most promising locations for
private investment, especially employment-generating uses, has potential for early
success. Properties that currently have access, utility service and high visibility
would be among the most likely candidates for priority designation. Working
closely with the Chamber of Commerce, the Town can build a strong team for
attracting business.
SHORT-TERM GENERAL PLAN ACTION SUMMARY
Am2n Year R.es1Jonsibility Estimated Cost. Intended Resuk
CIP 1997 Pub.Wries, Pbtg. S10K Town match investment priority
Code Update 1997 Planning Dept. S15-30K Plan tools
Functional Plans 1997 Pub.Weks., etc. several, S10-20K ea. CIP support
N'hood Criteria 1997 Planning Comm. minimal coordination with Code
Loop Segments 1997-98 Public Works S10-20K pre-design staging
Opportunity Sites 1997-98 Planning Dept. SS-lOK promote employment, etc.
· may include in-house services
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B. Mid-Term Actions (1999-2005)
Continuing actions recommended for General Plan implementation in the mid-term assume
that some preparedness has taken place. The Town's population threshold during this
period may grow from about ten thousand to more than thirty thousand. Over this
timespan, updating revisions will be required (above and beyond the normal, annual
review) for the General Plan and various functional plans.
1. Municipal Utility Extension. Functional plans implementation is facilitated by
sinking fund reserves created under previous years' CIP. Prioritization, to be
determined, will focus on wet utilities, such as on-going private water company
purchases. Pima County Wastewater and Flood Control expectations of local
monetary contributions, if any, must be considered in the utility extension
equation. .
2. Land Absorption Adjustments. There is a need for creating additional inducements
to non-residential development based on projected homebuilding volumes 1997-
99. Job creation and sales tax revenue performance should be measured carefully
to determine the annual absorption targets' recalibration.
Crescent implementation is evaluated to determine whether additional incentives
are needed.
3. Full-Service Circulation. Following completion of trails and alternate
transportation modes masterplans, construction commences on path/trail linkages
to connect neighborhoods. A transit pilot program is established with private
sector involvement. Priority is ascribed to Anza Trail improvements.
4. Open Land Reservations. Extensive acquisition of lands or easement rights
begins. Contributions from developer "partners" may augment Town funds to take
advantage of the State Land Trust public open space disposition program.
Action
Utility System
Absorb. Adjust.
Full Circulation
Open Land Res.
MID-TERM GENERAL PLAN ACTION SUMMARY
Year Re$,POllsibilit,y Estimated Cost. Intended Result
1999-05 Public Works impact fees? extend urbanization
2001-02 Planning Dept. SlO-20K jobs, revenue targets
1999-05 Pub. Woo, Ping. CIP Sink.Fund SSOOK trails/paths, transit, etc.
2003-05 Planning Dept. CIP Sink.Fund $IM+ begin acquisition
· may include in-house services
c. Long-Term Action Considerations
Forecasting a decade into the future and beyond must, at best, be generalized. However,
certain re-focussing requirements are reasonably predictable. The Town will likely expand
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to more than ten times its present population during this period, and still have room to
grow - if additional growth is desired.
J. Marana Loop Completion. East and west side perimeter legs are established as
limited access roadways. Attention then turns to completion of the Loop's
northern segments, particularly across the Tortolita Fan and foothills area. This
concluding segment, envisioned as a scenic drive rather than as access to
development, may be funded as a toll road until its improvement costs are
amortized.
2. Comprehensive Plans Updates. Not only the Marana General Plan, but, also, the
implementing functional plans will require comprehensive revisiting. These
documents will address the community's maturation and determine methods to
solidify its acquired, unique character.
3. Town Enterprise Accounts. Becoming more self-sustaining, Marana may find
capability to undertake more extensive enterprise ownership -. ranging from
recreational facilities to transportation systems.
4. Centers Completion. Marana, having become a mid-sized municipality will look
toward completing or establishing community focal points. Examples could
include: Civic Center, Crescent buildout, additional community-serving nodes for
shopping, employment and education.
LONG-TERM GENERAL PLAN ACTION SUMMARY
~ Y.ar Re$1)OIlsibility Estimated Cost. Intended Result
Marana Loop 2006-10 Public Works N/A scenic drive link completion
Plans Updates 2006..()8 PIng., Pub.Wrks. S100-200K 2020 Vision
Enterprise Accts. 2010-20 COWlcil, citizens N/A new revenue resources
Centers Complet. 2010-20 Plng.,Pub.Wrks. $50K+study redirection of urban fonn
· may include in-house services
ACTION PLAN MAINTENANCE
The implementation strategy depends on constant evaluation of the General Plan's effectiveness.
Two key functions -- monitoring and refining -- for ensuring planning success involve the Council,
Commission, Town staff, and citizens in keeping the General Plan on track.
A. Monitoring Performance
First, there is a commitment to maintain accurate measures of the Town's development
progress. Assessments should include standardized information, objective performance
indicators, and identifiable thresholds at which predetermined implementation actions may
be triggered.
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J. Information. Overall community statistics need to be reviewed on a frequent
basis. Population growth, demographics, employment, land absorption, and
household income data are among the information that should be available as
comparative benchmarks. Data profiles are recommended to be updated on a
quarterly basis.
2. Annual Review. Incremental achievements toward General Plan Element goals
should be noted annually. Objectives that have been met (or for which substantial
gains have been recorded) should be replaced with new, higher civic ambitions.
Issue priorities that have received little or no positive response should be identified
for immediate priority action or be reevaluated for continued applicability. Also,
geographical progress should be monitored to reveal whether appropriate levels of
planning activity are applied to all Marana Planning Areas.
3. General Plan Amendments. The Town encourages applications for timely
economic development supporting progressive community growth in the form of
combined requests for rezoning and General Plan amendment. Municipal
development codes should provide for this expedited process.
B. Refinement, Updating
The second key to General Plan implementation effectiveness is maintaining focussed
momentum and achieving greater detail in preparing the community's opportunity areas.
Guiding policy principles and coordination among issue-oriented Elements are meant to be
directed into more precise development (or redevelopment) patterns. Major landowners
are urged to work with the Town in designing new.Centers and masterplanned
neighborhoods. Citizen planning initiatives may expanded over time to allow for more
finely-tuned, neighborhood level plans that can adapt grassroots values to the changing,
growing community.
CONCLUSION
The Town of Marana acknowledges the fact that General Plan adoption is a beginning. It is a
foundation of current residents' ideas for their community becoming an even better place for
future generations to live, learn, play and work. Recommendations are directions for on-going
study, action and reassessment. The General Plan is a flexible, changing and growing guide for a
community that is determined to be successful in providing opportunities for its citizens and
guests.
With pressures for rapid population expansion considered a given, the Town is committed to the
principle of preparedness, getting out ahead of development. Elected representatives and the
Town's administrative officials, supported by a majority of the community's people, are projecting
a positive, pro-growth attitude for Marana's future. There is common understanding that
progressive planning is a critical step toward assuring a balanced local economy that is capable of
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serving the Town's needs~ and, further, that General Plan implementation monitoring is a
responsibility shared by all.
The Plan contains many statements for improving attractiveness, convenience and affordability in
Marana. In addition to providing public safety and sound infrastructure, the vision strives for
increased living amenities. Preserving open space and providing recreational opportunities for
persons of all ages are among the Town's most ambitious plans. Retaining rural character ranks
high on citizens' list of local attributes that should be maintained in meaningful fashion.
There is plenty of land for developing a complete community. This General Plan is established as
a basis for balancing and adding variety among uses so Marana may have opportunities or
advantages that much larger municipalities lack. At the same time, policies with recommended
implementation techniques, are in place to prevent overbuilding so as to detract from the Town's
spaciousness.
In summary, the Marana General Plan stands for residential quality. Business, leisure activities
and all of the other facets in the future development pattern are contributors to the values of living
in Marana.
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GLOSSARY
Tenns appearing in the Town of Marana General Plan which may not be commonly understood
are defined for user convenience. Some words or phrases, such as "Crescent Concept" or
"neighborhood cluster", are specific to the Town; others (e.g., "arterial", "buffering", "functional
plans", ''urban form") are more standard planning terms or acronyms (e.g., ADOT, PAG,
ISTEA).
Page citations are provided for cross-referencing. Examples are given where appropriate for
clarification.
absorption -- the process of converting vacant, agricultural or underutilized real estate to
developed land uses with structures and other improvements. The General Plan contains forecasts
for the rate of land absorption to various types of development (such as housing, commerce,
industry, institutions) as well as areas dedicated for open space and recreational purposes. Pages
13-14,20-21,35,42,48,51-52, 75, 80, 82.
ADOT (Arizona Department of Transportation) -- the State agency responsible for planning,
engineering, improving and maintaining major transportation facilities, particularly highways.
Improvements to Interstate 10, such as new interchanges, and Tangerine Road are examples of
ADOT jurisdiction affecting Marana's General Plan. The agency also exercises oversight and
assistance to other transportation facilities, including aviation operations at Pinal Air Park and the
Avra Valley Airport. Pages 11,36,54,56-57,59,61, 76, 79.
Anza Trail - a segment of an international trails system extending along the Santa Cruz River,
named for Juan Bautista de Anza. The General Plan calls for improvements to Marana's portion
of the Anza Trail, possibly in coordination with flood control construction. Pages 18,67,80.
arterial -- a major Town roadway; usually a "mile" street, that is, located along the one mile,
section line grid. Ina, Orange Grove, Cortaro Farms, Sanders and Silverbell are examples of
Marana arterials. Typically, these thoroughfares have 150-200 foot rights-of-way. Pages 11, 16,
28,33,46, 56-57, 59-60, 75.
butTering -- land planning techniques that are employed to reduce negative impacts, such as
traffic noise, or to improve compatibility with surrounding development for sensitive land uses,
particularly single-family residences. Buffering measures may include: separation distances or
setbacks, landscaping, walls, fences, earth berms or a combination of these techniques to protect
property enjoyment and privacy. Pages 5, 7, 39, 79, 91-92.
centen -- designated locations serving as community focal points with a mixture of land uses and
activities including shopping, employment, housing, institutional and recreational space. In
addition to typical shopping centers (e.g., Marana's village center zoning), the General Plan calls
for commerce centers in Community Development Zones (see definitions below); a traditional,
pedestrian-oriented community core in the Crescent Concept (see definition); and a future,
centrally-located Civic Center. Pages 12, 16,28-29,38,40,63,92,94.
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CIP (Capital Improvement Program) -- a prioritized schedule for municipal investments,
frequently covering a period of five years and updated annually to maintain a continuing forecast
for expenditures matched to expected resources. The Town intends to apply CIP principles as a
tool for implementing the General Plan and monitoring its progress. Pages 10-11,26,28,39,41-
42,44,48,50,52-53,66,61,63,67, 71, 73-74,77-80.
collector - a "feeder" roadway that provides access between local arterial streets for efficient
vehicular traffic flow. Usually, rights-of-way are approximately 100 feet wide, although "super-
collectors" may be designed to greater widths. Pages 11, 16,46,57, 75,94.
Community Development Zone -- an opportunity area indicated on Marana's Future
Development Plan that may be appropriate for resort/residential masterplanning (see definition;
below). Neighborhood cluster (see definition) development could accommodate shopping,
employment and recreation to serve nearby residences. Pages 24,65-66,91,95.
Crescent Concept -- a proposed land use pattern for northwest Marana intended to preserve the
Town's farming tradition. A Heritage Village Core would contain visitor attractions with
agricultural themes, shopping and compact residential blocks. Surrounding the ''village'' core
would be a band of5-10 acre mini-farms -- horse properties and specialty crop farms. The outer
ring maintains the community's productive agribusiness. Pages 27,64,69.
development impact fees -- assessments on properties at the time of development to allocate fair
share costs for extending infrastructure systems and municipal services. Consideration of these
.'pay-as-you-go" charges is recommended by the General Plan as a possible method for financing
community growth. Pages 11,26.
Development Review Board -- an advisory body, comprised of local residents with expertise or
interest in community design/quality, appointed by Town Council to review development
proposals for consistency with defined Marana character themes. The DRB is recommended as a
means for encouraging compatible, attractive land uses. Pages 7, 70.
Elements (See: Plan Elements).
enterprise accounts -- revenue-producing municipal activities that help to pay for the costs of
community growth. Examples include: utilities, such as municipal water service; or user fees for
recreation (e.g., golf course, swimming pool), public transit and the like. Pages 51, 78.
functional plans (also, functional masterplans) -- needs analysis, planning and phased
implementation for specified Town service or facility programs. Among the functional plans
advocated for study, adoption and elF implementation are: Streets Master Phasing Plan,
Alternative Transportation Modes Master Plan, Master Trails and Pathways Plan, Open
SpacelRecreation Plan, municipal water service planning, coordination with regional wastewater
and drainage programs, and others as needed. Pages 34, 42, 44, 79-81.
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Future Development Plan -- a proposed, composite scenario for the Town's continuing, orderly
growth. Development opportunities and constraints are depicted, together with major specific
plan areas, to illustrate likely future development patterns. The Future Development Plan
incorporates features that were considered most desirable by citizens who participated in the
General Plan process. Pages 6,9, 11, 14, 16,24-25,30,33,42, 75,90-91,95.
Hohokam - descendants of early hunter-gatherer and original settlers of agricultural villages in
the Marana area. These pottery-making people populated the vicinity for more than a thousand
years (A.D. 250-1350), after which the culture disappeared. Principal areas of archaeological
significance are illustrated in the General Plan. Pages 17-19.
Implementation Action Plan -- a section of the General Plan document that collects, establishes
priorities and suggests order-of-magnitude costs (where available) for recommendations necessary
to achieve the Town's development goals. Basic performance targets are addressed for each of
the Plan Elements (see definition). The section arranges action initiatives by short-, mid- and
long-term time frames. Pages 28, 73.
infrastructure -- facilities and systems necessary to support community development including
roads, bridges, sidewalks, paths, trails; drainage structures or systems; water, wastewater,
electric, gas, telephone, cable and other utilities. Services provided by these facilities may be
operated solely or jointly by the Town or other public agencies, investor-owned utility companies
or private associations. Standards set by the Town or other regulatory bodies specify required
type, design capacity and quality of these facilities which may be installed under the auspices
either of private developers or public bodies. Pages 9-11, 16, 22, 26, 28-30, 32, 34, 39-44, 46,
48, 50-53,61-62,65,67, 76, 78.
lntentate Development Zone -- a development opportunity area indicated on Marana's Future
Development Plan for the best utilization of land, principally for economic development and
employment purposes, that is easily accessible to Interstate 10 as well as, in many instances, the
Southern Pacific Railroad.
Other uses (such as housing, open space, commercial office and retail or institutions) may be
included within these developments as considered appropriate to the masterplan at time of
rezoning and site plan review. Page 25, 92-93.
ISTEA (lntermodal Surrace Transportation Efficiency Act -- a funding program established
by the Federal government and administered in Arizona by the State through P AG (see definition)
for this region. Municipalities may apply for grants under this renewable program to assist in the
design and construction of transportation-related projects. Awards have been provided to
Arizona communities for facilities ranging from park-and-ride lots to pathway system
improvements. Pages 12, 76.
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Land Development Code -- a user-friendly, single source document for referencing the
jurisdiction's regulations, guidelines, policies and expectations regarding the improvement and use
of real estate. A unified Code of this type is recommended for Marana to include zoning,
subdivision, site plan review, engineering standards and related provisions. Page 28.
Long Range Transportation Plan -- the Town's visionary document for future, improved traffic
circulation, prepared by consultants JHK. Associates in 1995. Among other features the Plan
illustrates additional interchange connections with Interstate 10 and outlines the proposed Marana
Loop (see definition). Pages 44,61, 76.
Marana Loop - a proposed ring of major arterial (see definition) roadways linking Marana's
geographical quadrants. Portions of the Loop, such as the southerly interchange crossing of 1-1 0
and improvement of or additions to existing roadways are of highest priority. Other sections,
particularly across the Tortolita Fan's (see definition) rough terrain in the northeast Loop
segment, may be deferred for a number of years. Pages II, 13, 34, 39-40, 43-44, 46, 47-48, SO,
56-57,59-60,62, 76, 79-81.
Masterplan -- a comprehensive description, in graphics and text, of proposed development on a
specific site. A mixture of land use types and development intensities is typically included in a
masterplan of development. (See also: functional plan). Page ] 2.
Master Streets Plan -- a functional plan (see definition) providing detailed specifications, such as
rights-of-way widths, land capacities and projected traffic volumes, for the Town's existing and
future roadway system. The document would contain specifications including expected
construction timing and cost estimates. Pages 11-12, 53.
mini-farms -- groupings of rural residence uses on relatively small (i.e., 5-10 acre) parcels
actively maintained as specialty-crop farms or horse properties. A broad band of this country-
style living accommodations is envisioned in northwest Marana's Crescent Concept (see
definition) to separate and provide transition between homes and businesses in the traditional
. .
village core and larger working farms and ranches in the Crescent's outer periphery. Pages 23,
50, 68-70.
neighborhood clusten -- planned residential areas that obseIVe Future Development Plan
dwelling unit density indicators for the general vicinity; and which may include shopping,
employment, schools, churches or parks to seIVe the neighborhood population. Variations in
housing types, with particular attention to shelter affordability and attractive appearance are
encouraged, together with ample common open space, pathways or trails and expansion tracts for
additional future homes or businesses. Pages 16,24,35,50,53, 77.
P AG (pima Association of Governments) -- a council of local governments within Pima County
that addresses regional issues, particularly dealing with growth planning, intergovernmental
relations, and transportation systems (e.g., PAGTPO, Transportation Planning Office; PAGMTP,
Master Transportation Plan). Pages 54-55, 57.
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Town of Marano General Plan
Glossary
Plan Elements -- basic subject-matter components of the General Plan. Arizona planning
statutes require every municipal general plan to include a Land Use Element and a Circulation
Element. In addition, Marana has included an Economic Development Element and a Public
Facilities and Services Element.
For consistency and comparative purposes, each of the Marana Plan Elements is organized in a
similar fonnat. Pages 6, 13,22,59, 73-74. '
State Land Trust -- land holdings dedicated by the United States to the State of Arizona for the
benefit of its educational system. There are extensive State Trust lands in the Town of Marana,
ranging in size typically, from a quarter sector to several contiguous sections of land.
The purpose of these lands is to be sold for appropriate development with the proceeds serving
Arizona's public schools; however, recently-adopted State policy allows communities to reserve
such lands for future acquisition within one mile of municipal boundaries. Pages 17,80.
Tortolita Fan -- an extensive area in north central Marana marked by natural drainage channels
caused by stonnwater runoff from the Tortolita Mountains. Pages 17,31,47-48,55,81.
208 Consistency Report - a study for wastewater treatment management, with subsequent
amendments, which analyzes sewer treatment demand and required capacity in terms of
population forecasts. The Marana Study Area is served by the Pima County Wastewater
Management Department. Page 48.
urban form -- principles for shaping the Town's future development. Three such principles
recommended for Marana are (see definitions): I) neighborhood clusters; 2) the Crescent
Concept for preserving agricultural community character; and 3) confining future development
generally within the designated urbanizing boundary. Pages 13,35,81.
urbanizing boundary -- a proposed line describing the outer limits for economical municipal
service extensions in the foreseeable future. Although exceptions may be considered for
masterplans with innovative, feasible urban services solutions, land beyond the urbanizing
boundary would best be retained in agriculture, open land use or residences on lots of an acre or
larger. Pages 71, 90.
wet utilities -- domestic water and sewer services, including wells, irrigation and separate systems
for recycling treated eflluent. Flood controVdrainage structures are sometimes considered a
"utility" for neighborhood or community planning purposes. Pages 22, 34, 44, 78, 80.
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Town of Marana General Plan
Land Use Keys
LAND USE DECISION KEYS
Town development services personnel, in consulting with interested citizens or applicants for
development approval. frequently refer to common applications or interpretations of General Plan
land use policy. Some of these "land use keys", which may be added to or modified from time to
time, are outlined for the convenience of General Plan users.
General
Guides to basic General Plan premises include growth management, respect for community rural
character, sustainable neighborhoods and recognition of existing neighborhoods;
· Urbanizing boundary limits may be adjusted to conform with development or similar
designation in Pima County and the Town ofOro Valley.
· Crescent Concept development entitlements should be conditioned on tangible
contributions to community character themes and agricultural "village" designs.
· Neighborhood cluster development assumes housing and lot size variety, within
General Plan density parameters. Such planned residential developments should
provide open space and school site reservations commensurate with their anticipated
population. Larger cluster development (generally 80 acres or larger) may consider
reasonably-sized and -sited retail or service establishments.
· Existing neighborhoods character is to be respected, with the understandings that: I)
rezonings for residential use within one-quarter mile of existing, inhabited residences
averaging .5 d.u./acre or less should not exceed 1 d.u./acre on the average, unless
greater density is required for municipal service extension economy; 2) lots adjacent to
existing residences should generally be of comparable area and dimension; 3) natural
barriers, major roadways or open space buffers may be regarded as transitions for
increased housing density; and 4) where facility capacity (particularly roadways) is
sufficient, prevailing residential patterns inside the urbanizing boundary should not
dictate a reduction from otherwise acceptable density as designated by the Plan.
· Future Development Plan designations are not a zoning map. Differences in land
uses, usually ten acres or less in area, can reasonably be approved without General
Plan amendment -- as could be substantially larger areas within neighborhood cluster
or Development Zone masterplans where mixed use is encouraged.
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Town of Marana General Plan
lAnd Use Keys
Residential
Additional keys for reviewing residential development proposals are:
Low: Three dwellings or less per gross acre. Small increments of clustered lots (generally
not less than 6,000 square feet in area) may be considered where non-residential
development or established large lot residential enclaves will allow clustered
development. Transition/buffering standards should be observed.
Medium: Dwelling densities in areas designated medium to high on the Future Development
Plan map should average between three and eight units per gross acre. Adjacent lot
size and transition/buffering guides should be observed where applicable. As in lower
density areas, Medium Density Residential may allow consideration of density
somewhat higher (townhomes, garden apartments) than the designated range for
areas which would not cause the targeted density to be exceeded within the half mile
area surrounding the proposed development.
High: Densities averaging greater than eight dwellings per acre are not depicted on the
Future Development Plan graphic. However, condominiums, manufactured homes,
townhomes or multi-family units are allowed under Marana zoning designations and
may be developed, upon Town approval, in mixed use or masterplan areas such as
Interstate or Community Development Zones and neighborhood clusters.
· Housing variety is encouraged, including a range of lot sizes in developments of forty
acres or more, multiple house elevations for all subdivisions.
· Affordability considerations, helping to attract employment focus on quality, compact
family homes in the Crescent area and other locations proximate to jobs or Interstate
access.
Commercial
Marana's geographical positioning should be exploited with strategically-located, expandable
masterplanned land use designations for commerce, such as:
· Gateway commerce sites are appropriate adjacent to interchanges or along freeway
frontage roads. Generally, they should consider parking and traffic access for multiple
properties, contain community amenities and consistent architectural design.
· Required business locations, forty to eighty acres or more, evidence a specific
shopping theme with support uses (e.g., restaurant, service) on internal circulation
roadways.
· Community shopping, ranging in area from five to twenty acres, should discourage
premature, single-use development in favor of integrated, neighborhood service and
shopping matched to existing residential developments' needs.
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Town of Marana General Plan
Land Use Keys
Retail: Successful establishments, including supporting service businesses, are essential to the
Town's revenue flow. Retail uses should exhibit non-speculative potential and should be
developed to quality expectations with room to grow where feasible. Signage packages
are rigorously reviewed.
· High-ticket shopper destinations (such as auto mal~ appliance center, off-price, home
improvement stores) are loosely grouped, with separate parking/Joading set off with
landscaped perimeters. A 300-foot entry boulevard "neck" is desirable.
· Shopping centers, preferably masterplanned, conform in scale and design with the
surrounding area. Limited access points, including a preferred entry "neck" , are
desirable. Free-standing pads should be restricted to sites with significant (e.g.,
50,000 square feet) Gross Leaseable Area. Additional pads considered for larger
centers.
· Neighborhood retail and service approvals accommodate the immediate market area
and are more widely spaced in low density residential sectors.
Office: An improved balance of jobs for the Marana workforce depends in part on establishing
managerial, administrative and clerical office worker functions in business or commerce
parks. Smaller office uses may be appropriate as transitional buffers between more intense
activity (e.g., industry, retail) and residential neighborhoods.
· Office employment can be developed more intensely as a component of Interstate
Development Zones. Signature mid-rise buildings might be considered for corporate
or regional headquarters with freeway exposure. Campus-type settings are preferred.
Interstate-visible signage should be limited to corporate logos or Commerce Center
name identification.
· General administrative offices with multiple tenancies may be considered in mixed use
Commerce 'Parks or shopping plazas (including possible upper level units). Small
office complexes or a free-standing, residential scale office may be considered as a
buffering use.
· Professional offices can be appropriate in neighborhood center locations, as buffers to
retail use or in multi-tenant buildings.
Tourism: Revenues from visitors' expenditures, an increasingly important share of local
government finance are encouraged by tourist-serving land use decisions that: 1) cause
little impact on residents~ 2) provide job opportunities; or 3) create a variety of
activities/services that local people may also enjoy.
· Hospitality industry sites require "easy on-easy off" Interstate traffic access.
Clustering, such as at loa Road, is the ideal planning approach.
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Town of Marana General Plan
Land Use KeJ's
· Traveler services, like hospitality uses, should be available at various locations along
Interstate 10. New interchanges offer opportunity for designated tourist business
nodes.
· "Old West" establishments may be considered as part of destination resorts'
commercial theme and, especially, in the Crescent's Heritage Core.
· Visitor attractions of all types are encouraged in high access locations. Recreation,
exhibits, sales (crafts, farmers market, antiques), may be accepted as appropriate,
properly-plaMed uses accessory to tourist facilities.
Industrial
Interstate Development Zones are primary locations for industrial development. Compatible
industry (with controlled traffic, no hazardous materials or undue environmental impacts and
pleasing appearance) may integrate with housing, commerce and open space.
· Manufacturing and industrial processing of various types have a place in Marana -- so
long as they do not pose a threat to public health or safety nor place excessive demand
on available water supply. Heavy industry could best be located with access from
freeway frontage roads, on large sites, screened as much as practicable from Interstate
10 view. Light manufacturing, fabrication or research/product development activities
can be incorporated compatibly with Commerce Park uses.
· Warehousing, also freeway proximate, requires loading dock orientation away from
freeway visibility. Truck parking and outdoor storage (Le., pallets, forklifts) of any
kind should, likewise, be conducted on the side opposite the Interstate, screened from
neighboring properties' view).
· Commerce Park development, similar to Continental Ranch uses, should project a
positive workplace image. Site planning and construction requirements may be more
exacting -- recreation space, landscaping, no metal or plain block principal buildings~
but, as a trade-off for higher quality, developers may be allowed greater building bulk
or height, shared parking credit and flexible setbacks.
· Appearance improvements are expected for all industrial developments, tailored to the
type of use and its location. New uses, at a minimum, require architecturally-designed
structures or landscaped screening. Even established industrial properties, which may
fall short of visual excellence, should be asked voluntarily to improve their image -- or
be required to do so to a reasonable degree upon expansion or modification of their
facilities.
· Open industrial land uses, ranging from mining to outdoor fabrication, should be
required to submit appearance enhancement and/or re-use plans as conditions of
development approval.
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Town of Marano General Plan
Land Use Kt!}'s
Public
Public and quasi-public uses should meet or exceed compatibility, appearance and
construction/improvement standards applicable to private development.
· Civic Center planning should become an immediate General Plan implementation
priority even though facility development may be a decade or more in the future.
Several centrally-located tracts should be eannarked as potential alternative sites, the
Town coordinating with landowners to begin joint planning assessments.
· Open space reservations for public use are expected to be managed by local
govemment~ however, contributions ofIand or funds for a maintenance trust are called
for from private developers commensurate with the demand generated by resident or
employer populations. Selection of priority lands and leadership in acquisition is
regarded as a Town responsibility.
· Path/trail linkages accessible to the public are desired features in any proposed
development.
Planned Mixed Use
Detailed masterplanning is desired, particularly for demand-driven, mixed-use developments.
Highly speculative developments, for which there are no users, should be discouraged.
Predominant land uses should accommodate a compatible balance of other types to achieve
sustainable neighborhoods and activity centers. For example:
· Residential mix ordinarily would contain several architectural elevations and home
sizes, together with leisure time and recreational amenities matched to the intended
resident demographics. Public parks and reserved schools sites, perhaps locations for
churches~ and, for planned residential on a quarter section or more, appropriately-
scaled retail, service, office or other employment may be integrated. Non-residential
uses would be encouraged to share facilities (such as parking or recreation) and,
ideally, would serve as hubs for the neighborhood pathway system.
· Commercial developments require good access and a variety of activity. The smallest
retaiVservice sites may be integrated into neighborhoods, but moderately-sized (ten
acres or larger) properties require arterial intersection location (arterial/collector may
be acceptable), with comers prioritized as to best traffic-accommodating position.
Preference is for a single commercial comer at intersections~ two utilized as market
area and neighborhood connections justify~ n.Q1 all four comers.
Largest retail and office centers would be grouped around an intersection or freeway
interchange with peripheral loop road connection among quadrants. With the
exception of specially-designated major arterial intersection locations, any multi-parcel
commercial aggregations exceeding forty acres should be sited in close proximity to 1-
10.
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Town of Marano General Plan
Land Use Keys
· Industrial/employment concentrations generally would be located along freeway
frontage roads. Single-users campuses may be considered in other locations.
· Municipal facilities, too, may include complementary functions: business franchises in
parks, shared public/private office space, and many other joint use prospects.
Annexation Policy
The Town may, upon positive cost-benefit assessment, determine to accept lands within its
corporate boundaries. Some guidelines are:
· Boundary confirmation with the Town's Planning Area and other jurisdiction's
spheres of influence. These tests are: 1) making Marana's Town limits more regular;
2) area best served by the Town; and 3) proposed uses conform with General Plan.
· Pre-planned compatibility assessments, responding to General Plan principles and
service needs/capacity. As a rule of thumb, any proposed annexation should indicate
strong probability for positive cash flow (or permanent quality-of-life enhancement)
within five years of annexation.
· General Plan contribution may be assessed in terms of low density or open space
preservation on the Town's northern and western edges; compatibility with existing
development patterns at the eastern and southern borders.
General Plan Amendment
In addition to regular General Plan monitoring for necessary adjustments there are instances in
which a special purpose amendment (which requires notice and hearing similar to Plan adoption)
should be initiated:
· Change in use, especially from residential to commercial or industrial or public, would
require General Plan Amendment only if the affected parcel(s) exceeds ten acres in
area. In some instances even larger parcels may be considered as part of the broader
Plan designation, thereby not requiring map change.
· Increased intensity, particularly with respect to requested residential densities which
would cause the development's vicinity to exceed Future Development Plan dwelling
unit averages per gross acre, requires General Plan Amendment. With Town Council
direction, a masterplanned area may be considered simultaneously for Plan amendment
and rezoning designation.
· AddUionslrec/assifications (referring to annexed land or detailing of Interstate or
Community Development Zones) are considered at Town initiative for annual Future
Development Plan map updates.
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