HomeMy WebLinkAboutCouncil Presentation 02/07/2018 - Marana Regional Airport Business Planwww.marana.com
Marana Regional Airport
Strategic Airport Business Plan
Town of Marana - Council Briefing
February 7, 2017
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Marana Regional Airport
Business Plan Purpose and Goals
Purpose:
To develop decision-level information
that the Town of Marana can use to
chart the future business course of the
Airport.
Goals:
Develop airport goals consistent with
regional opportunities and specific
airport strengths
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Marana Regional Airport
Prioritized Goals
Priority Goals
1 Develop new comprehensive marketing plan for the Marana Regional Airport.
2
Improve working and political relationships with Federal, State, and Local
funding agencies.
3 Identify new funding opportunities for infrastructure improvements.
4 Attract additional flight training operators and traffic to the Airport.
5
Pursue new joint Air Traffic Control Tower for the Marana Regional Airport and
Pinal Airpark, or single tower for AVQ if joint tower not possible.
6 Pursue Markets That Differentiate AVQ.
7 Build new AVQ Terminal Facilities.
8 Attract new specialty air service providers to the Marana Regional Airport.
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Marana Economic Activity Centers
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Achieving Future Business Growth
How planning charts a path to the future.
Provides for coordination between Airport
development and associated needs of other
Economic Activity Centers of the Town
Airport businesses were identified that may be
beneficial to future airport development.
Future success hinges on assets that the Town of
Marana already has:
–Quality of life
–Strong community Support
–Skilled labor market
–Appropriate infrastructure
–Access to major markets
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A Priority Approach & Action Plan
Priorities for the Airport have been
established combined with Action Plans
necessary for implementation;
Address facility and Infrastructure Issues
Identify necessary funding sources
Encourage Aviation Activity Growth
Develop Airport Marketing Direction
Non-Aeronautical Land Development
Expand Business Partnerships
Support for business and tourism activities
within the Town and region.
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Next Steps
The Strategic Airport Business Plan is now
complete, and the Town is ready to execute
recommendations and move forward. Next
steps include:
Address the Airports infrastructure challenges
Develop and implement a Marketing Plan
Evaluate and improve the Airports financial
position
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Contact Us
Mary Ortega-Itsell, CM
–President – Genesis Consulting Group
–mary@genesis-aviation.com
–210-488-1019
Richard Crosman
–Senior Vice President - Genesis Consulting Group
–rick@genesis-aviation.com
–970-209-5117