HomeMy WebLinkAboutResolution 2019-081 Amending the Destination Marketing & Film Office Lead Generation ProgramMARANA RESOLUTION NO. 2019-081
RELATING TO ECONOMIC DEVELOPMENT; APPROVING THE AMENDED
DESTINATION MARKETING & FILM OFFICE LEAD GENERATION PROGRAM
AND AUTHORIZING THE TOWN MANAGER TO ADMINISTER IT
WHEREAS the Mayor and Council created the Lead Generation/ Destination
Marketing Program by the adoption of Resolution No. 2015-043 on May 5, 2015; and
WHEREAS the Mayor and Council find that expanding the Lead
Generation/ Destination Marketing Program to authorize expenditures by the Marana
Film Office to promote the Town as a filming destination and increase film tourism will
generate more direct and indirect revenue than the costs of the program and is in the
best interests of the Town of Marana and its citizens.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND COUNCIL OF
THE TOWN OF MARANA, ARIZONA, AS FOLLOWS:
SECTION 1. The amended Destination Marketing & Film Office Lead Generation
Program, as described and set forth in Exhibit A, attached to and incorporated by this
reference in this resolution, is hereby approved.
SECTION 2. The Town Manager is authorized to administer the Destination
Marketing & Film Office Lead Generation Program, and the various town officers and
employees are authorized and directed to perform all acts necessary or desirable to give
effect to this resolution.
SECTION 3. This resolution is effective on October 4, 2019.
PASSED AND ADOPTED BY THE MAYOR AND COUNCIL OF THE TOWN
OF MARANA, ARIZONA, this 3rd day of September, 2019.
Mayor Ed Aonea
ATTE
Cherry L. L so n Clerk
Marana Resolution No. 2019-081 - I -
AS TO FORM:
y, Town Att ney
Exhibit A to Marana Resolution No. 2019-081
A 'd - ;=
MARANA AZ
ECONOMIC DEVELOPMENT
& TOLIPISM
Title: Destination Marketing & Film Office Lead Generation Program
Effective Date: October 4, 2019
Approved: Marana Resolution No. 2019-081
Type of Action: Revision
PURPOSE
The Destination Marketing Lead Generation Program heightens awareness of the Town
of Marana as a visitor and meeting destination, increasing Marana bed and other
transaction privilege (sales) taxes and building awareness, familiarity and relationships
in commercial, institutional, and individual networks that attract economic
development and investment.
The Marana Film Office heightens awareness of the Town of Marana as a filming
location for both large and small scale productions. Film production in Marana creates
jobs in the local economy and increases bed and sales tax revenue in the community.
Additionally, destination placement in films and television enhances destination image
and increases tourism.
PROGRAM ELEMENTS
Pending availability of funding, the Town budget will authorize the expenditure of
funds to provide financial support to tourism -related businesses and organizations,
and to engage in other activities designed to promote the Town as a visitor and meeting
destination and as a filming location. Authorized expenditures may include, but are
not limited to:
• Participation in Buyer Education and Familiarization (FAM) Trips hosted by
the Town or by Marana tourism -businesses and organizations, including
purchase of airline tickets, accommodations, and food for attendees
• Participation in or initiation of tours and scouting trips for filmmakers,
including purchase of airline tickets, accommodations, and food for attendees
ECONOMIC DEVELOPMENT & TOURISM: DESTINATION MARKETING & FILM OFFICE LEAD GENERATION PROGRAM
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• Participation in tradeshows and customer events expected to generate interest
and business for Marana tourism -related businesses and organizations
• Purchase of lists that provide contact information for meeting planners, travel
agents, media representatives, and travel bloggers
• Town -initiated advertising campaigns for Marana tourism -related businesses
and organizations
ADMINISTRATION
Businesses and organizations requesting Town funding pursuant to this Program must
submit a brief, written proposal to the Town, describing the activity for which funding
is sought, the expected benefit or enhancement to the Town's economy from the
activity, and the amount of funding sought. Entities funded under this Program shall
submit a written report to the Town detailing the outcome of the event or activity.
The Town's Office of Economic Development and Tourism may also initiate events or
funding in compliance with the terms and conditions of the Program.
ECONOMIC DEVELOPMEN'r & TOURISM: DES'rINATION MARKETING & FILM OFFICE LEAD GENERATION PROGRAM
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REVISION HISTORY
ECONOMIC DEVELOPMENT & TOURISM: DESTINATION MARKETING & FILM OFFICE LEAD GENERATION PROGRAM