HomeMy WebLinkAboutCouncil Presentation 03/05/2021-Economic Development UpdateEconomic Development
& Tourism Update
Curt Woody –Director, Economic Development & Tourism
03/05/2021
3/8/2021
Town of Marana Econ Dev & TourismDept.
•Genesis of Dept.
•Tourism Conceived
•Grow with the Town
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Economic Impact of Tourism in Marana
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Economic Impact of Tourism in Marana
•January 2021 occupancy rates:
National =39.3%
Arizona =48.3%
Marana =48.4%
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Economic Impact of Tourism in Marana
•Top Attractions
•Shopping
•National & State Parks
•Dining
•Historic Sites
•Hiking
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Economic Impact of Tourism in Marana
•New Visitor Center Designation –AZ Office of Tourism
•Newly Launched Tourism Dashboard
•New Advertising Programs Developed for Border Re-Opening
•$451 / $1 ROI
•Questions on Tourism?
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Retention &Expansion
•Grow Your Own
•BR&E Plan
Recruitment
•Gets Most of the Attention
•Mid Level
•Attract Diverse Industries
Creation
•Tech Transfer –UofA
•Culture of
Entrepreneurism
•Incubation
What is Economic Development?
Town of Marana Econ Dev & TourismDept.
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What is Economic Development?
•Both a Process and a set of desired outcomes
•The desired outcome is an increase in living standards and quality of life
•Series of activities taken to induce positive change in the local economy
Town of Marana Econ Dev & TourismDept.
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It’s Everything We Do On A Daily Basis
Healthcare Tourism Public Safety Recreation
Education &
Workforce Dev
Quality of Life Community
Beautification
Infrastructure
Town of Marana Econ Dev & TourismDept.
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What Drives our Economic Development Strategies
Econ Dev Strategic Plan 2017
Town of Marana Econ Dev & TourismDept.
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•Grant Awarded
•Consultant Retained
•Methodology Determined
•Research & Data-Driven Process
•Stakeholder Engagement
•SWOT
Town of Marana Econ Dev & TourismDept.
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Town of Marana Econ Dev & TourismDept.
Methodology
•Research, Identify and Evaluate Targeted Sectors
•Assess Current Economic Sectors
•Conduct Comparative Analysis of Competitive Markets
•Stakeholder Engagement –Council, Major Employers, Citizens,
and Local & State Opinion Leaders with a High Level Familiarity /
Experience w/Marana
•SWOT
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Town of Marana Econ Dev & TourismDept.
Principal Findings
•Information Technology
•Business Services
•Advanced Manufacturing
•Transportation, Logistics and Distribution
•Additional Sectors –Hospitality, Healthcare,
& Retail
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Town of Marana Econ Dev & TourismDept.
Tools & Collaborations
Tools
•MJCIP –Marana Job Creation Incentive Program
•DMRF –Downtown Marana Reinvestment Fund
•ACA –Arizona Commerce Authority –Incentive Packages
•Town of Marana Econ Dev Website Page
•www.selectmarana.com
•Social Media
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Town of Marana Econ Dev & TourismDept.
Tools & Collaborations
Collaborations
•Sun Corridor Inc
•ACA –Arizona Commerce Authority
•Site Selection Consultants
•Commercial Real Estate Brokers
•Developers
•Pima Community College Small Business Development Center
•Architects, Builders, & Engineers
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Town of Marana Econ Dev & TourismDept.Various Market Sectors
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Town of Marana Econ Dev & TourismDept.
Town of Marana Successes
•Geost Engineering
•Duralar
•Coronado Plumbing
•TopGolf
•Krebs
•Alicat Scientific
•Sargent Aerospace & Defense
•Micro Hospital
•JD Russell
•Northwest Emergency Room
•Luke Dealership
•Dove Mtn Assisted Living
•International Towers
•PVB Fabrications
•PSE Archery
•Ventana / Roche x 2
•SW Gas
•Ama$$n
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Town of Marana Econ Dev & TourismDept.
Economic Development Strategic Plan
Strategies Going Forward
•Fortify Marana’s Business Supportive Climate
•Invest in Infrastructure –Vacant land, but not all developable
•Recruit and Expand Our Four Target Sectors
•Information Technology -Business Services -Advanced Mfg -Logistics & Distribution
•Work with the Educational Sectors to Ensure Marana’s Present & Future Employers can Attract the Talent they Need
•Continue to Build the Relationships Necessary for Economic Development Success
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Town of Marana Econ Dev & TourismDept.
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Town of Marana Econ Dev & TourismDept.
Questions
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Town of Marana Econ Dev & TourismDept.
Sun Corridor Benefits
•Outbound Sales Missions with Site Selectors & Companies
•Hosting Client Visits
•Real Estate and Facility Research
•Relationship Building with Site Selectors
•Business Attraction and Expansion
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Town of Marana Econ Dev & TourismDept.
Sun Corridor Benefits
•Meet and Influence C-Level Executives and Site Selectors During Sun
Corridor Initiated Dinners & Meetings
•Access to Top Elected and Business Officials Via Board-Only Meetings and
Updates
•Opportunities to Weigh-In on Development Issues and Attraction Strategies
•Invitation to Attend Site Selector Sales Missions, Media Tours, and Business
Leadership Trips
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Town of Marana Econ Dev & TourismDept.
Sun Corridor Benefits
•Board Level Recognition in all Sun Corridor Sponsored Events and
Print/Electronic Marketing
•Advance Notification of Announcements and Breaking News, and in
Appropriate Cases: Inclusion in Confidential Attraction Projects
•Opportunity to Participate as a Regional Partner
•Opportunity to Help Drive the Discussions and Strategies to Shape Economic
Development for our Region
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Town of Marana Econ Dev & TourismDept.
Sun Corridor Benefits
Economic Impact of Sun Corridor Collaborations
•Marana’s $10k Investment leverages $1mil in private sector funding
•Past 18 Months SCI Worked with Econ Dev Dept on Three Successful Projects –
Economic Impact to the Town / $252mil over Five Years
•Funded Site Selection Tours
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