The URL can be used to link to this page

Home My WebLink AboutCouncil Presentation 04/12/2022 - Strategic Plan Update V CREA AffiliatesSTRATEGIC PLAN UPDATE V CREÄ Affiliates, LLC Anindita Mitra, Founding Principal AGENDA •Project History •Introduction to Strategic Planning •Project Process •Discussion •Stakeholder Feedback •Discussion •Next Steps 2 PROJECT HISTORY 3 HISTORY OF STRATEGIC PLANNING IN MARANA •Four plans to date (2009, 2012, 2015, 2017) •Currently its fifth update •Informed by community input •Aligned with department functions and responsibilities •Ultimately driven by Council priorities 4 RECENT PLANS •Parks and Recreation Plan 2020 •Marana General Plan 2019 •Economic Impacts of the Marana Regional Airport 2018 •An Economic Development Strategy for Marana 2017 •Tourism Plan (underway) 5 PLANNED PROJECTS •Cortaro Farms Road widening •I-10 Interchange improvements •El Rio Preserve water testing, parking and trails expansion •Tortolita Mountain Park Wild Burro trail, parking, ramada, trailhead and fence improvements •Tangerine Sky Park parking, splash pad and fitness court 6 MARANA REGIONAL AIRPORT STRATEGIC BUSINESS PLAN 2018 •Control Tower •New Terminal Building •Marketing Plan 7 ECONOMIC DEVELOPMENT STRATEGIES 2017 •Skills development and other workforce strategies •Infrastructure access to four major employment centers (Downtown, North Marana I-10 gateway, Marana Regional Airport, Tangerine Corporate Corridor) •Infrastructure funding strategies (grants, loans etc.) 8 MAINTENANCE •Roads •Trails •Lighting •Parks •Stormwater pollution and management •Public Facilities •Town Hall Complex •Community Center •Other Facilities 9 OPERATIONS •Electricity •Gas •Telecommunications •Potable water •Floodplain management •Police •Sewer 10 SERVICES •Development review and permitting •Building inspection •Emergency preparedness •Airport •Code updates and enforcement •Heritage conservancy •Business licensing •Park facility reservation •Recreation classes •Senior program •Street maintenance •Public records request •Bill pay •Public art program 11 WHAT IS A STRATEGIC PLAN? 12 WHAT IS A STRATEGIC PLAN? •General roadmap for administration and staff •Sets compelling vision and directs culture •Helps align competing policies and programs •Directs major departmental milestones/ outcomes •Communicates organizational priorities and goals •Provides a process for external stakeholders to provide input to Town Leadership 13 WHY DO A STRATEGIC PLAN? •Spurs a self examination of organizational strengths and weaknesses. •Offers a collaborative approach to resolving competing interests, setting organizational goals, and establishing priorities. •Improves organizational efficiency. •Strengthens organizational culture. 14 PURPOSE OF STRATEGIC PLAN V •Continuation of the Town’s commitment to bring the best public service to our community. •Align the Town’s short-term action plans with its long-term goals. 15 PROCESS Research •Review of Town long-term planning documents •Record achievements to date •Review plan recommendations Outreach/Development •Community surveys •Marana Citizen Forum meeting •Business /Chamber workshop •Executive Leadership Team workshops •Council Direction Draft plan for review Final adoption 16 JAN-FEB FEB-JUN JUL-AUG SEPT ‘22 DEPARTMENT ACCOMPLISHMENTS (2017-22) •20 policies adopted •Water wheeling, non-potable water ordinance, use of force, procurement etc. •47 programs completed or ongoing •Well rehabilitation, pavement preservation dashboard, internship program, electronic development application portal, etc. 17 •28 major projects •Crossroads District splash pad, police facility, water reclamation facility phase 1, completion of Tangerine Sky Community Park, Airline/ Lambert and Picture Rocks Water Treatment facility completion •49 Administrative actions •Succession planning, new staffing, customer service improvements DISCUSSION 1 –PURPOSE 18 DID THE TOWN STAY TRUE TO ITS PURPOSE? •What is the Town’s overarching purpose? •Did the Town stay true to its purpose during 2017-22? •Where did the Town exceed or fall short of its purpose and values? 19 10-MINUTE BREAK 20 DISCUSSION 2 -STRENGTHS 21 WHAT MAKES THE TOWN OF MARANA GREAT? •What is the Town passionate about? •What do you think the Town does well? •What makes people want to live in Marana? 22 FEEDBACK 23 MARANA CITIZENS FORUM •Held on March 3rd •8 attendees (not a quorum) •Asked what the Town does well •Interactive small group exercise to discuss community’s interests 24 SUMMARY OF MARANA CITIZEN FORUM •Appreciate transparent and accessible government •Continue to be fiscally responsible •Continue to be business friendly •Appreciate incorporation of technology and foresight •Continue with best practices maximizing the use of technology •Keep maintenance cost affordable •Be mindful of environmental sustainability while growing 25 MARANA’S CITIZEN FORUM (contd.) •Values to direct the Strategic Plan •Individual health •Family •Engaging the community •Provision of open spaces and recreation •Economic development •Financial responsibility •Partnerships with the school. Schools appeal to homebuyers. •Vision Statement •Not inspiring •Lacks emphasis on environmental sustainability 26 MEETING WITH BUSINESSES •Held on March 9th •49 invitations were sent out •9 attendees in-person •9 virtual attendees •Interactive small group exercise to discuss business recommendations 27 SUMMARY OF MEETING WITH BUSINESSES •Fiscal responsibility first •Impactful projects that shape and transform areas •Focus on critical infrastructure projects and improvements (Cortaro Farms Road) •Incentives for both small and large businesses •Allow small businesses and entrepreneurs to create a unique experience, •Post Farm’s Pumpkin Patch •Agri-tainment •Grocery store •Gathering spaces •Robust communication and collaborative planning with infrastructure providers –standing quarterly meeting? 28 SURVEY FEEDBACK 29 COMMUNITY SURVEY SUMMARY •Survey posted on Strategic Plan website. •Posted on Facebook, LinkedIn and Next Door •Town staff emailed through Daily Mail. •308 responses; 4 responses in Spanish 30 COMMUNITY SURVEY SUMMARY (contd.) 31 PRIORITIZING PROJECTS FROM PARKS AND REC. PLAN 32 PRIORITIZING PROJECTS FROM AIRPORT PLAN 33 PRIORITIZING PROJECTS FROM ECONOMIC DEVELOPMENT PLAN 34 PRIORITIZING PROJECTS FROM GENERAL PLAN 35 PRIORITIZING PROPOSED PLANNING PROJECTS 36 COMMUNITY FEEDBACK –TOWN MAINTENANCE 37 36 67 64 0 10 20 30 40 50 60 70 80 Poor Neutral ExcellentCountRoad Satisfaction 0 10 20 30 40 50 60 70 80 90 100 Poor Neutral Excellent Trail Satisfaction COMMUNITY FEEDBACK –TOWN MAINTENANCE 38 0 10 20 30 40 50 60 70 80 90 Poor Neutral Excellent Lighting Satisfaction 0 20 40 60 80 100 120 Poor Neutral Excellent Parks Satisfaction COMMUNITY FEEDBACK –TOWN MAINTENANCE 39 0 20 40 60 80 100 120 Poor Neutral Excellent Public Facilities Satisfaction DISCUSSION 40 BUSINESS SECTOR 41 BUSINESS SURVEY SUMMARY •Survey posted on Strategic Plan website. •Posted on Facebook, LinkedIn and Next Door •Town staff emailed through Daily Mail. •41 responses; 1 response in Spanish 42 YES, 16 NO, 26 MARANA BUSINESS BUSINESS SURVEY SUMMARY (CONTD.) 43 STRATEGIC PLAN IV YES NO 1 2 3 4 5 6 7 8 9 10 11 PARTICIPATION IN PRIOR PLANS Economic Impacts of the Marana Regional Airport Economic Development Strategic Plan Make Marana 2040 General Plan Parks & Recreation Master Plan PRIORITIZING AIRPORT RECOMMENDATIONS 44 PRIORITIZING ECONOMIC DEVELOPMENT STRATEGIES 45 PRIORITIZING PLANNED PROJECTS 46 PRIORITIZING PROPOSED PLANNING PROJECTS 47 DISCUSSION 3-REFLECTION 48 HOW WELL DID THE TOWN SERVE IT’S STAKEHOLDERS? 1 5 4 3 2 3 3 3 5 1 5 4 2 2 2 4 4 4 1 2 5 5 1 1 3 2 3 1 4 5 1 4 2 3 5 COMMUNITY BUSINESS ORGL. PARTNERS EMPLOYEES CUSTOMERS BY STAKEHOLDER GROUP 7 6 5 4 3 2 1 30 25 10 5 15 20 49 1 IS LOW 5 IS HIGH IN YOUR OPINION - WHAT DOES THIS CHART REVEAL? •Should the Town maintain this emphasis or change the focus of its attention? •What would you suggest that the Town does differently moving forth? 50 DISCUSSION 4 –FUTURE SCOPING 51 THREE YEARS HENCE •If you were having this discussion 3 years from today, and you were looking back over those 3 years, what has to have happened for you to feel happy with the Town’s progress? 52 PROJECT REPORT OUT 53 https://www.maranaaz.gov/strategic-plan NEXT STEPS •UPCOMING COUNCIL MEETINGS •5/24 Study Session 2: vision, mission, values; framework •6/28 Study Session 3: Draft organization, feedback integration •8/9 Draft plan review •9/6 Final Strategic Plan adoption 54