HomeMy WebLinkAboutCouncil Presentation 06/07/2022 - Citizens' Forum Public Deliberation 06 07 22 FinalMarana Citizens’ Forum
Chelsey Pings, Forum Delegate
6/7/2022
FORUM DELEGATION
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•Angela Wagner-Gabbard
•Brad Demidio
•Chelsey Pings
•Chris DeYoung
•Dale Moe
•Dan Streeter
•Daniel Carman
•David Hindman
•David Samorano
•Ginny Huffman
•Jeffrey Tucker
•John Flint
•Kyle Canty
•Linda Crotts
•Mike Smentek
•Oscar Caballero
•Pam Bramlett
•Sharon Frotz
•Terry Carrillo
•Trevor Bannon
SPRING 2022 SESSION TOPIC
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“Enhancing Outdoor Recreation and Tourism Experience”
Outdoor recreation and tourism go hand in glove. By enhancing outdoor
recreation and tourism the town can reap significant economic return
through more visitation, longer stays, higher spending, and above all great
experiences.
How can the Town enhance and improve outdoor recreation and tourism?
The Forum will create a series of recommendations to fill in identified gaps in
regards to outdoor recreation and tourism as well as identify issues that can
be addressed in the short-term.
SUMMARY OF ISSUES
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•Enhancement of Current Assets & Events
•Communication & Marketing
•Town Branding
•Accessibility & Connectivity
•Programs & Recreation
•Tourism Focus
•Partnerships & Cooperation
•Recreation Infrastructure
MOST IMPORTANT ISSUES
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1.Communication & Marketing
2.Enhancement of Current Assets & Events
3.Tourism Focus
QUESTION 1
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What can be done from a marketing standpoint to
better promote Marana recreation and tourism
events?
RECOMMENDATION 1:MARKETING TOOLS & INCREASING VISIBILITY
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1.Evaluate the alignment of tourism and marketing responsibilities of existing
staff with the goal of optimizing marketing, communications, and tourism
with a consistent message for residents and potential tourists.
2.Provide signage along I-10 and signage regarding assets throughout the
Town.
3.Partner with organizations and entities such as MUSD, HOAs, local
businesses, etc., to better distribute promotional materials.
QUESTION 2
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Which assets and/or events can be augmented?
RECOMMENDATION 2:EVENT AND ASSET ENHANCEMENT
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1.Prioritize infrastructure for hosting outdoor recreation and tourism events
and enhancing the vision of infrastructure that will serve tourism and the
community.
2.Create a new signature event that is unique and branded to Marana.
3.Explore opportunities for new events such art shows, street fairs, farmers
market, and expos.
QUESTION 3
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What challenges currently exist that may prevent the
Town from effectively attracting new tourists?
RECOMMENDATION 3:TOURISM FOCUS
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1.Grow a signature event that helps establish Town branding that reflects
the Town’s heritage.
2.Create tourism specific marketing materials such as a map that highlights
Town assets.
3.Refresh Discover Marana website and promote tourism through digital and
print means with updated websites and social media. Partner with the
State Tourism Department and other agencies to promote tourism specific
to Marana.
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CONCLUSION & THANK YOU
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